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All Journal Journal Of Management Science (JMAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Applied Finance and Business Studies Journal of Management and Industrial Engineering (JMIE) SATKRIYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia
Leny Rudihartati
Sekolah Tinggi Teknologi Nusantara Lampung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of Competency, Entrepreneurship Orientation, and Performance in Bandar Lampung Furniture Industry Arifin, Triyono; Dwiono, Sugeng; Rudihartati, Leny
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5250

Abstract

This research aims to evaluate the impact of entrepreneurial competencies and entrepreneurial orientation on the performance of the furniture industry in Bandar Lampung City, as well as to assess the mediating effect of entrepreneurial orientation in this relationship. Primary data were obtained through a cross-sectional survey with direct interviews using questionnaires targeted at furniture business owners. The research sample consisted of 235 furniture businesses, representing 10% of the population. Validity was tested using Confirmatory Factor Analysis (CFA) and reliability was measured with Cronbach's Alpha. The analysis method applied was hierarchical regression. The research findings indicate that (1) Model 1 is the best model for explaining the relationship between entrepreneurial competencies and entrepreneurial orientation with SME performance, (2) entrepreneurial competencies (initiative and entrepreneurship, planning and organizing, technology) and entrepreneurial orientation have a positive and significant influence on performance, and (3) entrepreneurial orientation mediates the relationship between entrepreneurial competencies and furniture business performance in Bandar Lampung.
The role of human capital in enhancing organizational competitiveness: A literature review Rudihartati, Leny; Dwiono, Sugeng
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.602

Abstract

This study seeks to investigate the impact of human capital on improving organizational competitiveness via innovation, efficiency, and organizational learning. In the realm of globalization and intensifying competition, human capital is recognized as a strategic asset that can enhance organizational performance. This study used a systematic literature review (SLR) methodology to identify critical components of human capital, including employee competencies and organizational learning, that substantially enhance creativity and operational efficiency. The research findings indicate that investing in staff competency development enhances productivity and fosters an environment conducive to creativity. Furthermore, organizational learning is essential for improving adaptability to market and technology shifts. This research finds various impediments, including insufficient investment in personnel development and difficulties in adapting to technological advances. This research recommends investing in training, fostering a learning culture, and establishing a transparent performance management system. This research underscores the vital importance of human capital in establishing sustainable competitiveness for firms in the current competitive landscape.
Inklusi Digital dan Pemberdayaan UMKM Lampung Tengah: Meningkatkan Daya Saing Usaha Mikro, Kecil, dan Menengah di Era Digital Rudihartati, Leny; Ferdiansyah, Muhammad; Rahman, Taufik
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.1119

Abstract

The Community Service Program (PKM) titled "Strengthening Local Economy Through Information Technology Training for Micro, Small, and Medium Enterprises (MSMEs)" was conducted at Yunanis Snack in Purnama Tunggal Village, Central Lampung, with the primary objective of enhancing the capacity of MSMEs to utilize information technology and develop digital marketing strategies. Initial identification revealed significant challenges, including limited marketing reach, low production capacity, and inadequate digital literacy among employees. Through a structured intervention involving digital marketing training, the development of an official website, and the provision of modern production equipment, this program successfully increased production efficiency by 30% and expanded marketing outreach. Ongoing monitoring and evaluation demonstrated an increase in sales and positive feedback from partners regarding the training received. However, challenges related to website maintenance and technical skill acquisition remain to be addressed to ensure the program's sustainability. Overall, the outcomes of this PKM not only positively impacted Yunanis Snack but also contributed to the strengthening of the local economy in Purnama Tunggal Village. This program is expected to serve as an inspirational model for other MSMEs in leveraging information technology as a strategic tool for sustainable economic growth.
MEDIA SOSIAL SEBAGAI ALAT MEMPERLUAS DAERAH PEMASARAN DAN PENJUALAN POT BUNGA DI KELURAHAN WAYDADI BARU KOTA BANDAR LAMPUNG Feti Arman; Leny Rudihartati; Azzahra Rizki Ananda
SATKRIYA : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2024): SATKRIYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Sekolah Tinggi Teknologi Nusantara Lampung

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Abstract

Plastic flower pots have the advantage of being lighter in weight, cheaper in price and more attractive in color, but have the disadvantage of being easily broken, the color will fade and will not last long. Meanwhile, flower pots made from cement are heavier and more expensive, but have the advantage of being more durable, not easily broken and can be repainted. Craftsmen of flower pots made from cement in Waydadi Baru Village, Sukarame District, Bandar Lampung City, have been making efforts for almost a year since the pandemic hit to increase income for their families in various ways, one of which is the business of making molded flower pots from cement. This business was carried out because it saw a market opportunity due to the large demand for ornamental plant flower pots. Efforts that can be made to expand the marketing area for flower pots are by utilizing the internet as a medium for marketing products. The use of Android-based cellphones for the public is nothing new, even for flower pot craftsmen. Mobile phones are mostly used for social media such as WhatsApp, Facebook, Instagram and so on.
The effect of digital readiness and technology acceptance on smart farming adoption in agribusiness management Leny Rudihartati
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.508

Abstract

This study examines the effect of digital readiness and technology acceptance on smart farming adoption intention and agribusiness management performance in Lampung Province, Indonesia. The agribusiness aspects examined in this study focus on operational efficiency, productivity, resource management, supply chain coordination, and market access. A quantitative explanatory design was applied using survey data from 150 respondents consisting of farmers, agribusiness actors, farmer group managers, agricultural extension agents, and agribusiness-related students or academics with relevant knowledge of digital agricultural technology. The research model includes Digital Readiness, Perceived Usefulness, and Perceived Ease of Use as antecedent variables, Smart Farming Adoption Intention as a mediating variable, and perceived Agribusiness Management Performance as the outcome variable. Data were analyzed using Partial Least Squares Structural Equation Modeling. The results show that digital readiness, perceived usefulness, and perceived ease of use significantly influence smart farming adoption intention. Adoption intention also significantly improves agribusiness management performance and mediates the relationship between digital readiness, technology acceptance, and performance. Perceived usefulness is the strongest driver of adoption intention, indicating that agribusiness actors are more willing to adopt smart farming when they perceive clear managerial benefits. This study contributes to technology acceptance literature by positioning smart farming adoption as a managerial transformation process, not only as a technological decision.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT. ASURANSI BRI LIFE WILAYAH BANDAR LAMPUNG Leny Rudihartati
Journal of Management and Industrial Engineering (JMIE) Vol. 1 No. 1 (2022): SEPTEMBER
Publisher : LPPM Sekolah Tinggi Teknologi Nusantara Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.882 KB)

Abstract

Kepuasan nasabah pada asuransi tergantung pada kualitas pelayanan yang melayaninya,didalam hal ini PT.Asuransi BRI Life lebih meningkatkan strategi dengan baik dalam sistem pelayanan agar konsumen tidak berpaling ke yang lain. Berdasarkan latar belakang tersebut maka rumusan masalahnya adalah tentang pengaruh kualitas pelayanan terhadap kepuasan nasabah di PT.Asuransi BRI Life Wilayah Bandar Lampung. Metode yang digunakan dalam penelitian adalah metode explanatory dengan menggunakan analisis regresi sederhana. Berdasarkan hasil perhitungan nilai koefisien determinasi sebesar 0,957 memberi kesimpulan bahwa keberhasilan kepuasan nasabah 96% dipengaruhi oleh kualitas pelayanan. Persentase pencapaian kualitas pelayanan dalam kepuasan nasabah diperoleh nilai 58,6% dan nilai tersebut memberi kesimpulan pencapaian kualitas pelayanan dalam kepuasan nasabah dalam kategori cukup baik. Pelayanan petugas PT.Asuransi BRI Life berpengaruh positif dan signifikan terhadap penataan kepuasan nasabah,dimana t hitung yang dicapai lebih besar dari t tabel. Hubungan kedua variabel sangat kuat dan persentase pencapaian pelayanan petugas PT.Asuransi BRI Life dalam kategori baik.
PERENCANAAN PENGADAAN MATERIAL PLAT KAPAL 12mm DALAM PROSES REPARASI KAPAL PUPUK INDONESIA LOGISTIK PADA PT. DAYA RADAR UTAMA (DRU) Leny Rudihartati
Journal of Management and Industrial Engineering (JMIE) Vol. 2 No. 1 (2023): MARET
Publisher : LPPM Sekolah Tinggi Teknologi Nusantara Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.855 KB)

Abstract

Tujuan dari penelitian ini adalah untuk menentukan jumlah plat besi kapal 12mm yang diperlukan dalam satu proses perbaikan kapal Pupuk Indonesia Logistik, serta untuk mengetahui seberapa sering perusahaan memesan plat besi tersebut selama proses perbaikan. Penelitian ini berfokus pada kebutuhan plat besi kapal 12mm di area graving dock PT. Daya Radar Utama selama proses perbaikan kapal Pupuk Indonesia Logistik, dan kebijakan persediaan barang selama proses perbaikan di PT. Daya Radar Utama. Penelitian ini menggunakan semua data yang tersedia mengenai persediaan dan kebutuhan replating plat besi kapal 12mm di PT. Daya Radar Utama, serta biaya-biaya terkait. Data dan informasi diperoleh langsung dari alur proses Supply Chain Management di PT. Daya Radar Utama. Penelitian ini tidak melibatkan populasi atau sampel tertentu, tetapi berfokus pada keseluruhan kasus persediaan dan penggunaan barang di PT. Daya Radar Utama. Hasil penelitian menunjukkan bahwa dalam satu proses perbaikan kapal Pupuk Indonesia Logistik, dibutuhkan sebanyak 11 lembar plat besi kapal 12mm dengan dimensi 5'x20', jika dihitung menggunakan metode EOQ. Selain itu, PT. Daya Radar Utama hanya melakukan satu kali pemesanan plat besi kapal 12mm selama proses perbaikan pada bulan Desember 2021. Penelitian ini memberikan informasi yang berguna bagi perusahaan untuk mengoptimalkan persediaan penggunaan barang selama proses perbaikan kapal.
Co-Authors Arifin, Triyono Azzahra Rizki Ananda Feti Arman Muhammad Ferdiansyah Sugeng Dwiono