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All Journal Jurnal Manajemen Retail JURDIASRA
Achmad Rifai
Universitas Banten Jaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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MEMPERKUAT KINERJA PEMASARAN USAHA LAUNDRY DENGAN KEUNGGULAN BERSAING SEBAGAI INTERVENING Rizal zulkarnain; Achmad Rifai
Jurnal Manajemen Retail Vol 1 No 02 (2021): JURNAL MANAJEMEN RETAIL
Publisher : LP3M Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.392 KB) | DOI: 10.47080/jumerita.v1i02.1575

Abstract

Perkembangan usaha laundry saat ini berkembang pesat mengiringi pertumbuhanjumlah penduduk yang semakin meningkat. Tujuan penelitian untuk mengetahuibagaimana pelaku usaha laundry dapat meningkatkan daya saing dan teknik pemasaranmelalui inovasi layanan. Populasi penelitian adalah 317 outlet laundry di Kota Serang,ukuran sample yang digunakan dalam penelitian ini adalah 76 responden. Analisis datayang digunakan adalah model analisis jalur. Hasil uji hipotesis 1 menunjukan tidakterdapat hubungan antara inovasi layanan secara parsial terhadap kinerja pemasaran.Hipotesis 2 menunjukan bahwa adanya dampak yang signifikan antara inovasi layanansecara tidak keseluruhan terhadap keunggulan bersaing. Hipotesis 3 menunjukandampak yang signifikan keunggulan bersaing secara parsial terhadap kinerja pemasaran.Perusahaan diharapkan untuk meningkatkan inovasi layanan yang tepat dan sesuaidengan kondisi pasar untuk meningkatkan kinerja pemasaran dan keunggulan bersaing
Manajemen Keuangan Bisnis Untuk Meningkatkan Potensi Profit UMKM Sev Rahmiyanti; Fiorenza Rafa Talitha Sevandra; Achmad Rifai; Rizal Zulkarnain; Gilang Ganjar Amrih; Dwi Fitri Ningsih; Achmad Fauzi; Frida Tri Meidina
Jurnal Abdi Masyarakat Nusantara Vol. 4 No. 1 (2026): Jurnal Abdi Masyarakat Nusantara (JURDIASRA), Januari - Juni 2026
Publisher : Ikatan Cendekiawan Muda Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61754/jurdiasra.v4i1.164

Abstract

Financial management of business is a crucial factor in ensuring business continuity and sustainability, particularly for micro and small enterprises that often face limited resources. Financial management involves not only capital planning, cash flow control, expenditure management, and transaction recording, but also requires discipline and courage in conducting supervision to balance business needs with household demands. This study aims to explain the concept of business financial management through three main stages, namely planning, implementation, and control, as well as to analyze the strategic benefits of financial recording and monitoring for business sustainability. The method employed is a literature review and conceptual descriptive analysis based on the theoretical framework of financial management for small businesses. The results indicate that disciplined financial recording provides accurate information about business conditions, prevents bankruptcy, maintains continuity, and supports the improvement of family welfare. Thus, structured financial management plays a pivotal role not only in sustaining business operations but also in building a foundation for healthy, secure, and sustainable business growth.
Co-Authors Achmad Fauzi Dwi Fitri Ningsih Fiorenza Rafa Talitha Sevandra Frida Tri Meidina Fuad Fuad Gilang Ganjar Amrih Rizal Zulkarnain Sev Rahmiyanti