Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Baiq Fahmi Ilmiati
Magister Manajemen, Universitas Mataram
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Perceived Threat dan Perceived Efficacy terhadap Intention to Comply Preventive Behavior dalam Pemasaran Sosial Covid-19 Baiq Fahmi Ilmiati; Baiq Handayani Rinuastuti; Lalu Edy Herman Mulyono; Lalu M. Furkan
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 2 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.149 KB) | DOI: 10.29303/jseh.v8i2.90

Abstract

Social marketing is becoming an urgent issue during pandemic era to control covid 19 virus. The research aim is to clarify factors affecting precventive actions of covid-19 among society from perspective of fear appeal. The research is a quantitative research with associative and causal hypotheses. Proportionate stratified random sampling was applied and distributed into 6 main island with 100 sample of respondent all over Indonesia. They are Java, Sumatra, Sulawesi, Kalimantan, Bali-Nusa tenggara, and Maluku-Papua. Online survey using google form was applied on data collection. Data was analyzed by SEM-PLS with Smart PLS software. Based on the research finding, we found perceived threat and perceived efficacy have positive and significant impact on the intention to comply for the covid-19 preventive behaviour.
Co-Authors Baiq Handayani Rinuastuti Herman, Lalu Edy Lalu M. Furkan