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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Lalu Adi Permadi
Fakultas Ekonomi dan Bisnis Universitas Mataram
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS SIKAP KONSUMEN TERHADAP BRAND CLOTHING LOKAL LOMBOK (Study Pada Konsumen Di Wilayah Kota Mataram) Masyhur Kusudyadmoko; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 5 No. 1 (2019): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

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Abstract

This study aims to analyze the influence to find out and analyze consumer attitudes towards Lombok's local clothing brand. This type of research is descriptive quantitative. The population in this study was consumers of the local Lombok clothing brand in the city of Mataram. The number of samples is 100 people. Data collection techniques were conducted using questionnaires, documentation, and interviews, while the data collection tools used questionnaires. The analytical tool used is Fishbein Attitude Model. The results of the study indicate that: The response or attitude of consumers in the city of Mataram to the attributes of design, brand, quality, and model of Lombok's local clothing brand is very good or positive. After analyzing consumer attitudes towards Lombok's local clothing brand, the respondents considered the first thing to be considered when making a purchase of a local Lombok clothing brand product is Design, then the next assessment is Brand, Kualita, and the last is the Model of the product own. When consumers evaluate after making a purchase, the Brand, Quality and Model attributes experience a positive increase. However, the Design attribute experienced a slight decrease after consumers conducted an evaluation, this shows that although Design attributes have the highest value among other attributes, they still experience a slight decrease after consumers evaluate product purchases.
Pengaruh Persepsi Manfaat dan Kemudahan Penggunaan Terhadap Minat Menggunakan Dompet Digital OVO Atriani Atriani; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 6 No. 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

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Abstract

This study aims to determine the effect of the effect of perceived benefits and ease of use on the interest in using an OVO digital wallet. This type of research is associative research using survey sample data collection methods and nonprobability sampling techniques. The number of samples used in this study were 100 respondents. Data analysis method used is multiple linear regression analysis and goodness of fit test (t test, f test and ). The results showed the variable Perception of Benefits and Ease of Use had a positive and significant effect on Interest in Using OVO Digital Wallets. This is evidenced by the positive relationship between the variables of Perception of Benefits and Ease of Use which are factors driving interest. In addition to the benefits and ease of display on the features are also very influential because by beautifying or beautifying the appearance of features consumers will feel happy when making payment transactions using an OVO digital wallet. In addition to displaying the company's features, it must also be more aggressive in providing various kinds of promos, discounts and free vouchers that can attract consumers to use the OVO digital wallet application.
Co-Authors Atriani Atriani Baiq Handayani Rinuastuti Masyhur Kusudyadmoko