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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Gema Ngabdi Jurnal Abdi Insani Journal of Sharia Economy and Islamic Tourism
Baiq Handayani Rinuastuti
Fakultas Ekonomi & Bisnis, Universitas Mataram, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH RELIGIUSITAS TERHADAP PERILAKU MEMILIH BANK SYARIAH MELALUI KEPERCAYAAN MEREK (Studi Pada Nasabah Bank Syariah di Kota Mataram) Baiq Handayani Rinuastuti; Sri Darwini; Eka Agustiani; Imanuella Romaputri Andilolo
Distribusi - Journal of Management and Business Vol. 6 No. 2 (2018): Distribusi, September 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v6i2.20

Abstract

Religion is an invaluable factor in understanding culture as it is the most universal and influential social institution as well as it serves a significant role in attitude, values, and behaviour. There has been a lack of research that includes roles of religion as cultural element in terms of consumer behaviour especially using religiosity as its estimator. This research intents to analyze the relationship between an individual’s level of religiosity towards his/her behaviour in choosing a syariah bank, and to provide deeper understanding of the relation between religiosity, brand trust, and consumer behaviour. Location for the research is Mataram City with 100 respondents. Path analysis result proves that religiosity has a significant positive influence both directly and indirectly on the respondents’ decision to choose syariah banking. This finding supports the need for more understanding of religion as sub-culture, target markets and the importance of brand as company strategy in industrial positioning.
PENGEMBANGAN PARIWISATA HALAL DESA SETANGGOR Feriyadin Feriyadin; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1038.769 KB) | DOI: 10.29303/jmm.v10i1A.628

Abstract

Setanggor tourism managers make halal tourism as a new innovation in the development of tourist villages. The value of Islamic law as a reference for the development of halal tourism in Setanggor Village. However, in the development of the tourism industry in Setanggor Village, it is inseparable from the challenges, namely the low participation of youth at the planning and decision-making stages to develop tourism, and youth prefer to seek income outside their area because of economic conditions in the village are not yet supported, so local youth are less participating in developing tourism in the environment. This shows that the readiness of human resources (especially youth) in developing halal tourism is still inadequate. The research data were analyzed using a qualitative approach through in-depth interviews, direct observation, and documentation support related to the research objectives. In-depth interviews were conducted with 6 Tourism Managers and 1 Head of Setanggor Village, then the interview data were recorded and continued with analysis using content analysis.The results of this study indicate that the management of the Setanggor tourism village offers a unique travel experience by enjoying natural attractions; arts-cultural attractions; local food attractions; and halal tourist attractions. The tour packages offered as tourism products are local activities, nature, and the unique traditions / culture of the Muslim community in Setanggor tourist destinations as an effort to attract domestic tourists and foreign tourists, both Muslim and non-Muslim. The presence of Halal tourism concept in the development of tourism in Setanggor Village is an effort to foster an entrepreneurial spirit in tourism and cultural preservation of the local community whose activities are inseparable from religious factors, namely Islam.Keywords:Halal Tourism, Tourism Village, Setanggor Village. 
Alih Teknologi Teknik Pewarnaan Menggunakan Antosianin Berbasis Ph Untuk Kain Tenun Khas Lombok Dhony Hermanto; Nurul Ismillayli; Baiq Handayani Rinuastuti; Ulul Khairi Zuryati; Handa Muliasari; Qurnia Aini; Bela Azkiana; Ni Kadek Intan Wulan Sinta Dewi
Jurnal Gema Ngabdi Vol. 4 No. 3 (2022): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v4i3.261

Abstract

Dyeing woven yarn using natural dyes is increasingly popular, but the process is complicated, color consistency is low, fades easily and color choices are limited. Service activities in Sukarara Village in the form of socialization and assistance on coloring techniques using pH-based anthocyanins (acidity degrees) were carried out as a solution to these problems. By varying the pH of the anthocyanin solution using buffer 2-10 followed by fixation/mordanting, more color variations (one type of plant extract), consistency and color resistance were achieved. The activity partners are 20 members of the Subahnale Tourism Awareness Group (Pokdarwis). Activities include FGD, interviews, socialization, mentoring and evaluation. The activity was carried out well without significant obstacles with an increase in the average value of partners from 55 to 87. It is hoped that Pokdarwis can synergize with the village government for the sustainability of activities so that the role of woven fabrics positively contributes to the community welfare.
PENDEKATAN PARIWISATA BERKELANJUTAN PADA INDUSTRI KERAJINAN TENUN SUKARARA LOMBOK TENGAH Dhony Hermanto; Nurul Ismillayli; Baiq Handayani Rinuastuti; Ulul Khairi Zuryati; Fahrurazi Fahrurazi; Ahmad Wirahadi; Handa Muliasari
Jurnal Abdi Insani Vol 9 No 4 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i4.748

Abstract

Sukarara Village as a weaving center village in Lombok is expected to be one of the attractions for tourists visiting Lombok. Weaving skills are passed down from generation to generation to the women of Sukarara Village so that they are able to produce very good quality woven fabrics. The management of the Sukarara weaving tourism village is under the coordination of the Kelompok Sadar Wisata (Pokdarwis) Subahnale, especially the marketing of woven fabrics. Unfortunately, their knowledge and business management skills are still limited so they require assistance and training to have good management knowledge in terms of production, human resources, finance and marketing as a form of community service activities (PKM). PKM activities are carried out through outreach and training to partners, starting with a survey of partner conditions (through FGDs and interviews), then business management training (production, human resources, marketing and finance) and evaluating partner knowledge based on test scores. Partners are also introduced to SWOT analysis in order to evaluate the condition of the business so that it keep going and growing. The evaluation results showed that the implementation of socialization and training by the PKM team in general has been running quite effectively. This is indicated by the increase in the average score of partners' knowledges of business management including production, human resources, finance and marketing. The active involvement and enthusiasm of the participants were observed during the activity. The sustainability of this program needs to be pursued by Pokdarsis Subahnale while still receiving direction from the PKM implementation team so that the role of Sukarara Village as a weaving tourism village is more apparent in improving the welfare of its people.
INFLUENCE OF EXPERIENTIAL VALUE ON BRAND IMAGE AND CUSTOMER LOYALTY OF VISTA CONCRETE TILES PT. YASKA POST OF THE EARTHQUAKE DISASTER IN THE CITY OF MATARAM Saddam Husein; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 12 No. 1 (2023): JMM Februari 2023
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v12i1.765

Abstract

This study aims to find out the effect of Experiential Value on Brand image and customer loyalty at PT. Yaska after the earthquake in the city of Mataram using the associative quantitative method with a sample of 40 respondents and using a questionnaire as a tool for collecting data whose results were analyzed using smart PLS through the inner and outer model tests. The results of this study show significant positive results where the Experiential Value on Brand image and customer loyalty where the more positive the Experiential Value received by customers, the better the Brand image of a brand and increase customer loyalty. Keywords: Experiential Value, Brand Image, Customer Loyalty, Concrete Tiles
Pengaruh Work From Home Terhadap Work Life Balance Pada Perempuan Bekerja Di Kota Mataram Di Masa Pandemi Covid-19 Siti Nurmayanti; Dwi Putra Buana Sakti; Baiq Handayani Rinuastuti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 2 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.908 KB) | DOI: 10.29303/jseh.v8i2.52

Abstract

This study aims to analyze the effect of work from home on work life balance for women working in Mataram City during the COVID-19 pandemic. The paradigm used in this research is the positivist paradigm with quantitative methods as the right design to achieve the research objectives. Through this approach, the researcher distributed a structured questionnaire aimed at obtaining data to be analyzed to 84 female respondents who worked with the criteria of being married, living with a partner, having at least 1 child and having done WFH. The data were analyzed using simple linear regression. The results showed that work from home had an effect on the work life balance of working women in the city of Mataram
Pengaruh Perceived Threat dan Perceived Efficacy terhadap Intention to Comply Preventive Behavior dalam Pemasaran Sosial Covid-19 Baiq Fahmi Ilmiati; Baiq Handayani Rinuastuti; Lalu Edy Herman Mulyono; Lalu M. Furkan
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 2 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.149 KB) | DOI: 10.29303/jseh.v8i2.90

Abstract

Social marketing is becoming an urgent issue during pandemic era to control covid 19 virus. The research aim is to clarify factors affecting precventive actions of covid-19 among society from perspective of fear appeal. The research is a quantitative research with associative and causal hypotheses. Proportionate stratified random sampling was applied and distributed into 6 main island with 100 sample of respondent all over Indonesia. They are Java, Sumatra, Sulawesi, Kalimantan, Bali-Nusa tenggara, and Maluku-Papua. Online survey using google form was applied on data collection. Data was analyzed by SEM-PLS with Smart PLS software. Based on the research finding, we found perceived threat and perceived efficacy have positive and significant impact on the intention to comply for the covid-19 preventive behaviour.
Pengaruh Kebutuhan Mencari Variasi Dan Brand Image Terhadap Brand Switching Behavior Dengan Mediasi Kepuasan Konsumen (Studi Pada Pelanggan The Body Shop Di Indonesia) Nyoman Selsa Mustika Putri; Baiq Handayani Rinuastuti; Lalu Edy Herman Mulyono
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 9 No. 1 (2023): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.835 KB) | DOI: 10.29303/jseh.v9i1.221

Abstract

The goals of this research is to determine the effect of Variety Seeking and Brand Image on Brand Switching Behavior by mediating Customer. The population is consumers who have made purchases of other brands before The Body Shop at least 1 time, while the sample is 85 consumers using purposive sampling. This type of research is associative research. Processing data in this study using SmartPLS versi 4.0.0 software. Based on the results of the analysis, Variety Seeking affects Brand Switching Behavior, Variety Seeking affects Customer Satisfaction, Customer Satisfaction affects Brand Switching Behavior and Brand Image effect Customer Satisfaction, Variety Seeking has no significant affects on Brand Switching Behavior and Brand Image has no significant effect on Brand Switching Behavior. However, Customer Satisfaction is able to mediate between Variety Seeking and Brand Image on Brand Switching Behavior.
ANALISIS SIKAP KONSUMEN TERHADAP BRAND CLOTHING LOKAL LOMBOK (Study Pada Konsumen Di Wilayah Kota Mataram) Masyhur Kusudyadmoko; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 5 No. 1 (2019): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.671 KB)

Abstract

This study aims to analyze the influence to find out and analyze consumer attitudes towards Lombok's local clothing brand. This type of research is descriptive quantitative. The population in this study was consumers of the local Lombok clothing brand in the city of Mataram. The number of samples is 100 people. Data collection techniques were conducted using questionnaires, documentation, and interviews, while the data collection tools used questionnaires. The analytical tool used is Fishbein Attitude Model. The results of the study indicate that: The response or attitude of consumers in the city of Mataram to the attributes of design, brand, quality, and model of Lombok's local clothing brand is very good or positive. After analyzing consumer attitudes towards Lombok's local clothing brand, the respondents considered the first thing to be considered when making a purchase of a local Lombok clothing brand product is Design, then the next assessment is Brand, Kualita, and the last is the Model of the product own. When consumers evaluate after making a purchase, the Brand, Quality and Model attributes experience a positive increase. However, the Design attribute experienced a slight decrease after consumers conducted an evaluation, this shows that although Design attributes have the highest value among other attributes, they still experience a slight decrease after consumers evaluate product purchases.
Pengaruh Persepsi Manfaat dan Kemudahan Penggunaan Terhadap Minat Menggunakan Dompet Digital OVO Atriani Atriani; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 6 No. 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.053 KB)

Abstract

This study aims to determine the effect of the effect of perceived benefits and ease of use on the interest in using an OVO digital wallet. This type of research is associative research using survey sample data collection methods and nonprobability sampling techniques. The number of samples used in this study were 100 respondents. Data analysis method used is multiple linear regression analysis and goodness of fit test (t test, f test and ). The results showed the variable Perception of Benefits and Ease of Use had a positive and significant effect on Interest in Using OVO Digital Wallets. This is evidenced by the positive relationship between the variables of Perception of Benefits and Ease of Use which are factors driving interest. In addition to the benefits and ease of display on the features are also very influential because by beautifying or beautifying the appearance of features consumers will feel happy when making payment transactions using an OVO digital wallet. In addition to displaying the company's features, it must also be more aggressive in providing various kinds of promos, discounts and free vouchers that can attract consumers to use the OVO digital wallet application.
Co-Authors Abdurrahman Abdurrahman Ahmad Wirahadi Akhmad Saufi Atriani Atriani Baiq Fahmi Ilmiati Bela Azkiana Dhony Hermanto Dwi Putra Buana Sakti Eka Agustiani Fahrurazi Fahrurazi Feriyadin Feriyadin Handa Muliasari Herman, Lalu Edy Himawan Sutanto Imanuella Romaputri Andilolo Lalu Adi Permadi Lalu M. Furkan Masyhur Kusudyadmoko Muhammad Mujahid Dakwah Ni Kadek Intan Wulan Sinta Dewi Ni Nyoman Juni Artiniwati Nurmayanti, Siti Nyoman Selsa Mustika Putri Qurnia Aini Saddam Husein Septiani, Emilia Sri Darwini Ulul Khairi Zuryati Ulul Khairi Zuryati Zamroni Alpian Muhtarom