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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Khasinta Mazaya Khusna
UIN Sayyid Ali Rahmatullah Tulungagung
Economics, Econometrics & Finance Social Sciences

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Pengaruh Fitur Layanan, Kemudahan dan Efisiensi terhadap Kepuasan Pengguna Aplikasi Muamalat DIN Khasinta Mazaya Khusna; Novi Khoiriawati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.266 KB) | DOI: 10.47467/alkharaj.v5i6.3625

Abstract

This study aims to determine the effect of service feature variables, convenience and efficiency on user satisfaction of the Muamalat DIN application in the Tulungagung area. The approach in this study uses a quantitative approach with an associative research type. The population in this study were Muamalat KCP Tulungagung bank customers who used the Muamalat DIN application with a selected sample of 92 people. The sampling technique used accidental sampling. The data analysis used is multiple linear regression analysis. The results showed that the service features variable had no significant effect on user satisfaction while the convenience and efficiency variable had a significant effect on user satisfaction. The test results using the F test show that service features, convenience and efficiency together or simultaneously have a significant effect on user satisfaction with an R square of 67.3%. Keywords: Service Feature; Convenience; Efficiency; User Statisfaction
Co-Authors Novi Khoiriawati