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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ProBisnis : Jurnal Manajemen
Emilda
Universitas Indo Global Mandiri
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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The Effect of Product Display and Promotion on Consumer Purchasing Decisions of Indomaret Ngulak Village, Sanga Village District, Musi Banyuasin Regency Junaidi Elmanto; Siti Komariah Hildayanti; Emilda
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine whether there is an effect of product display and promotion on purchasing decisions of Indomaret consumers in Ngulak Village, Sanga Village, Musi Banyuasin Regency. This research is quantitative descriptive. The population and sample in this study were 96 people from Indomaret consumers, Ngulak Village, Sanga District, Musi Banyuasin Regency. The sampling technique uses the Accidental Sampling technique. The analysis technique used is multiple linear regression analysis, the data is processed using the help of the Statistical Product and Service Solution (SPSS) computer program version 26. The results of this study indicate that there is a positive and significant influence both partially and simultaneously between Product Display and Promotion on Decision Consumer Purchases at Indomaret, Ngulak Village, Sanga District, Village, Musi Banyuasin Regency.
Analisis Reaksi Pasar Modal pada Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia Terhadap Peristiwa Perang Antara Rusia dan Ukraina Muhammad Andrian Rizki Nugraha; Endah Dewi Purnamasari; Emilda
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.3846

Abstract

Penelitian ini bertujuan untuk menganalisis reaksi pasar modal sebagai akibat peristiwa perang Rusia dan Ukraina dilihat dari perbedaan rata-rata abnormal return dan rata-rata trading volume activity. Jenis penelitian yang digunakan adalah kuantitatif dengan pengambilan sampel purposive sampling yang berjumlah 7 perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia dengan periode pengamatan dilakukan selama 7 hari sebelum dan 7 hari sesudah invasi Rusia terhadap Ukraina. Teknik analisis yang digunakan adalah Paired Samples t-Test. Hasil penelitian menunjukan indikasi bahwa tidak terdapat perbedaan abnormal return dan trading volume activity yang signifikan sebelum dan sesudah peristiwa perang Rusia dan Ukraina pada sektor petambangan yang terdaftar di Bursa Efek Indonesia.
Co-Authors Endah Dewi Purnamasari Junaidi Elmanto Muhammad Andrian Rizki Nugraha Siti Komariah Hildayanti