Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal ProBisnis : Jurnal Manajemen JMI
Basuki Nugroho
Universitas Kristen Teknologi Solo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Human Resources, Service Process, and Physical Evidence on Customer Satisfaction at Neofit Gym Solo Lilyana Adi Bintoro; Basuki Nugroho
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This writing is to analyze the influence of human resources, service processes, and physical evidence on customer satisfaction at Neofit Gym Solo. The research method used is quantitative research using surveys and interviews, which is intended to provide an explanation. Survey research itself is research that takes samples from a population and uses a questionnaire as the main collection tool. sampling using purposive sampling method in which the sampling technique is carried out with certain considerations or criteria. The study involved 40 customers as respondents. The data were analyzed using a multiple linear regression model using the SPSS v23 application. The results of data compensation show that human resources have a significant effect on customer satisfaction at Neofit Gym Solo with a value of 0.000, service processes and physical evidence have a significant effect on customer satisfaction at Neofit Gym Solo with a significant value of 0.000
The Influence of Shopee Digital Marketing, Influencer Marketing, Online Customer Reviews on Purchasing Decisions at Diva Solo Stores during the Pandemic Lucy Puspitasari; Basuki Nugroho
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Digital Marketing Shopee, Influencer Marketing, Customer Online Reviews on Purchase Decisions using linear regression analysis. The population in this study were Diva Solo Shop`s consumers who had purchased Diva Solo Shop products. This study determines several sample criteria that will be used in 75 sampling respondents qustioanarries, namely: respondents who have bought or used products at the Diva Solo Store, respondents are male or female, and respondents ages between 21 years to 35 years. The results of data analysis show that the Digital Marketing Shopee variable has a partial influence on purchasing decisions with a t.sig value of 0.000 <0.05. The Influencer Marketing variable has no partial effect on purchasing decisions as shown by the partial test (ttest) with the result of sig 0,454 > 0,05. The Costumer Online Review variable has a partial influence on purchasing decisions as indicated by the partial test (t test) with sig 0.005 <0.05. The variables of Digital Marketing Shopee, Marketing Influencer, Customer Online Review together have an effect on the simultaneous significance value of the F test of (0.000) less than 0.05.
Strategi Konten Media Sosial di Instagram Dalam Meningkatkan Interaksi Keterlibatan Audiens Pancasula Group Arfiyanti Ayu Wijayanti; Ninda Ayu Lestari; Basuki Nugroho
Jurnal Manajemen Indonesia Vol. 1 No. 2 (2026): Januari-Maret
Publisher : Samudra Ilmu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji strategi konten media sosial Instagram yang diterapkan oleh Pancasula Group, sebuah perusahaan yang beroperasi di bidang kuliner, catering, dan restoran, dengan tujuan utama meningkatkan interaksi dan keterlibatan audiens. Tantangan utama yang sering dihadapi adalah tingkat keterlibatan media sosial yang rendah, disebabkan oleh konten yang kurang relevan serta strategi komunikasi yang tidak konsisten. Hasil penelitian menunjukkan bahwa strategi konten awal, seperti konsep POV timelapse penyajian makanan, belum menghasilkan interaksi berkelanjutan yang optimal. Namun, terjadi peningkatan yang signifikan dan berkelanjutan ketika strategi konten dimodifikasi serta disesuaikan dengan kondisi internal terkini dan situasi yang relevan atau sering terjadi di lokasi mitra. Keberhasilan penerapan strategi konten yang relevan dan komunikatif ini juga berkorelasi positif dengan peningkatan jumlah pengikut di akun Instagram Pancasula Group (The Dhaharan).
Co-Authors Arfiyanti Ayu Wijayanti Lilyana Adi Bintoro Lucy Puspitasari Ninda Ayu Lestari