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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business ProBisnis : Jurnal Manajemen
Basuki Nugroho
Universitas Kristen Teknologi Solo
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Human Resources, Service Process, and Physical Evidence on Customer Satisfaction at Neofit Gym Solo Lilyana Adi Bintoro; Basuki Nugroho
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This writing is to analyze the influence of human resources, service processes, and physical evidence on customer satisfaction at Neofit Gym Solo. The research method used is quantitative research using surveys and interviews, which is intended to provide an explanation. Survey research itself is research that takes samples from a population and uses a questionnaire as the main collection tool. sampling using purposive sampling method in which the sampling technique is carried out with certain considerations or criteria. The study involved 40 customers as respondents. The data were analyzed using a multiple linear regression model using the SPSS v23 application. The results of data compensation show that human resources have a significant effect on customer satisfaction at Neofit Gym Solo with a value of 0.000, service processes and physical evidence have a significant effect on customer satisfaction at Neofit Gym Solo with a significant value of 0.000
The Influence of Shopee Digital Marketing, Influencer Marketing, Online Customer Reviews on Purchasing Decisions at Diva Solo Stores during the Pandemic Lucy Puspitasari; Basuki Nugroho
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the effect of Digital Marketing Shopee, Influencer Marketing, Customer Online Reviews on Purchase Decisions using linear regression analysis. The population in this study were Diva Solo Shop`s consumers who had purchased Diva Solo Shop products. This study determines several sample criteria that will be used in 75 sampling respondents qustioanarries, namely: respondents who have bought or used products at the Diva Solo Store, respondents are male or female, and respondents ages between 21 years to 35 years. The results of data analysis show that the Digital Marketing Shopee variable has a partial influence on purchasing decisions with a t.sig value of 0.000 <0.05. The Influencer Marketing variable has no partial effect on purchasing decisions as shown by the partial test (ttest) with the result of sig 0,454 > 0,05. The Costumer Online Review variable has a partial influence on purchasing decisions as indicated by the partial test (t test) with sig 0.005 <0.05. The variables of Digital Marketing Shopee, Marketing Influencer, Customer Online Review together have an effect on the simultaneous significance value of the F test of (0.000) less than 0.05.
Pengaruh Tingkat Adopsi Teknologi, Intensitas Penggunaan Tiktok, Interaksi Sosial dan Promosi Digital terhadap Strategi Komunikasi Pemasaran Matchaboy di Tiktok Rahel Valentina Carolyn; Basuki Nugroho
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 3 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i3.1505

Abstract

Amid rapid digital transformation, marketing communication has shifted toward interactive social media platforms, yet empirical evidence in the F&B sector—particularly on TikTok—remains limited. This study aims to examine the influence of technology adoption, TikTok usage intensity, social interaction, and digital promotion on the effectiveness of marketing communication strategies for the MatchaBoy brand. A quantitative approach was employed using survey data collected from 105 Generation Z respondents who had been exposed to MatchaBoy’s TikTok content. Data were analyzed through multiple linear regression after passing validity, reliability, and classical assumption tests. The results indicate that, partially, technology adoption (p = 0.166), usage intensity (p = 0.788), and social interaction (p = 0.076) do not have a significant effect on marketing communication effectiveness. In contrast, digital promotion shows a positive and significant influence (? = 0.767; p < 0.001). Simultaneously, all variables significantly explain the model with an adjusted R² of 0.707, indicating that 70.7% of the variance in effectiveness is accounted for by the proposed factors. These findings highlight that the effectiveness of marketing communication on TikTok is driven primarily by the quality and relevance of promotional content rather than the level of technology use or interaction intensity.
Co-Authors Lilyana Adi Bintoro Lucy Puspitasari Rahel Valentina Carolyn