Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal ProBisnis : Jurnal Manajemen
Pieter Haryanto
Universitas Kristen Teknologi Solo
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Bintang Aquarium Store's Brand Image on Consumer Purchasing Decisions During the Covid-19 Pandemic Pieter Haryanto; Kristyana Dananti
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of brand image, consisting of company image, product image, and consumer image variables, on consumer purchasing decisions. The sample in this study consisted of 40 respondents who were willing to take the time to fill out the questionnaire, taken using purposive and convenience sampling methods. Data collection was carried out using questionnaires. Data analysis was performed using multiple linear regression tests with SPSS 17.00 software. The results of this study indicate that the company image has a significant effect on purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.002 and a t-count of 2.012, while the t-table is 1.985, then the t-count value is greater than the t-table value. The product image has a significant effect on purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.000 and a t-count of 2.900, while the t-table is 1.985, then the t-count value is greater than the t-table value. Consumer image has a significant effect on consumer purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.001 and a t-count of 2.027, while the t-table value is 1.985, then the t-count value is greater than the t-table value.
Co-Authors Kristyana Dananti