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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmiah Ekonomi dan Manajemen
Fika Anilda
Universitas Teknologi Digital
Languange, Linguistic, Communication & Media Other

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Peran Komunikasi Bisnis Terhadap Kepuasan Pelanggan dalam Meningkatkan Profit di Sampono Perfumery Fika Anilda; Sabrina Putri Lestari; Ricky Firmansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2023): Mei 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i2.1649

Abstract

The Role of Business Communication on Customer Satisfaction in increasing profits at Sampono Perfumery. This research is to determine the role of customer satisfaction in increasing profits in the company. There are several things that you want to pursue so that this research data is collected properly, with the aim of knowing the development of business communications that are always applied in increasing profits at Sampono perfumery in each of its offline stores. The method used is a qualitative method using data collection techniques or questionnaires. The data that will be generated is the role of business communication on customer satisfaction and convenience such as the location of the offline shampoo store in Cimahi on Jalan Raya Cibabat and the newest offline store in Bandung, precisely Jalan Braga, providing the best and comfortable facilities so that pedestrians who are traveling in the city can visit the store, in the shampoo perfumery shop, they provide free facilities such as massage chairs and free coffee to provide comfort to every visitor who comes, provide good quality products, employees who always give a good attitude towards customers , so that satisfaction can create added value and increase consumer convenience when shopping at Sampono Perfumery and always provide customer loyalty in every problem or consumer complaint against the company so that it can be repaired and improved, so that Sampono Perfumery can further improve the service back at each of each store.
PENERAPAN ETIKA BISNIS DALAM HUBUNGAN INDUSTRIAL PADA PRODUKTIVITAS PERUSAHAAN. Indra Rahmat; Sabrina Putri Lestari; Anis Fitriyah; Resya Dwi Marselina; Fika Anilda; Elis Eliyanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.627

Abstract

This research is qualitative research with a descriptive approach. This research aims to explore or study the application of business ethics in industrial relations and company productivity. Research found that the application of business ethics in CV. Sugih Maju Berkah forms positive and good behavior for leaders and employees, is able to create fair relationships, and is able to protect employees from work situations that violate morality. The research results highlight that the application of business ethics not only has a positive impact on company productivity but also creates a conducive or comfortable work environment. Leaders and employees who behave ethically can build the foundation of healthy industrial relations, which in turn strengthens collaboration or unity and trust among team members. In conclusion, the application of business ethics in industrial relations at CV. Sugih Maju Berkah has a positive and excellent impact on company productivity and creates a conducive, productive and safe work environment.
Co-Authors Anis Fitriyah Elis Eliyanti Indra Rahmat Resya Dwi Marselina Ricky Firmansyah Sabrina Putri Lestari