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Resya Dwi Marselina
Universitas Teknologi Digital
Religion Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Other

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Analisis Pengembangan Jaringan Bisnis pada Usaha YOI Milk Terhadap Keputusan Pengembangan Produk Resya Dwi Marselina; Hamdani Hamdani; Agus Riyanto; Putri Utami; Riski Rilda Supriyanti; Sipa Anggraeni Pratama Nur
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Februari : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i1.218

Abstract

This research is motivated by widespread business networks in the business world and raises fierce business competition. To respond to this, the author conducted a business network research conducted by MSMEs Yoi Milk. The objectives that must be achieved in this study include: (1) to find out what the founders of Yoi Milk did to build their business network. (2) to find out how marketing is done by Yoi Milk. (3) to find out how the financial management is carried out by Yoi Milk in order to get profits in accordance with what the business wants. This research was conducted directly by the founder of Yoi Milk. This research seeks business networks carried out by Yoi Milk business entrepreneurs to decide on product development starting from marketing carried out to products marketed to consumers. This research uses qualitative methods, one of which is interviewing Yoi Milk business actors about marketing, sales, and financial management carried out for profit.
MEMBANGUN DESAIN HUBUNGAN INDUSTRIAL DALAM MENCAPAI KEHARMONISAN ANTAR PEGAWAI DENGAN MAJEMEN DI HOTEL ZODIAK SUTAMI Ririn Rustini; Neng Santy; Ica Mawarni; Resya Dwi Marselina
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.626

Abstract

Abstrak. In this day and age, competition for business companies is increasingly fierce, many find problems that can cause the company to fail or compete. From this competition, it is necessary that the company will be able to achieve the goals it has set if it can have employees who have good performance at work, this can really help the company to develop even better. Therefore, the formulation in this research is about the impact of workload on employee performance at the Zodiak Sutami hotel and also what kind of work agreement is used. The method used in this research is qualitative so that it can analyze industrial relations between employees at the Zodiak Sutami hotel. The results of this research are that the form of work agreement at the Zodiak Sutami Hotel is a Specific Time Work Agreement (PKWT) with a period of 24 months. Overtime pay is permitted, and companies are required to provide overtime pay in accordance with statutory regulations. The industrial relations that occur at the hotel also seem harmonious and the leaders at the Zodiak Sutami hotel try to be a place for their employees to tell their stories. Keywords: Performance, Employees, Work, Management, Organization.
PENERAPAN ETIKA BISNIS DALAM HUBUNGAN INDUSTRIAL PADA PRODUKTIVITAS PERUSAHAAN. Indra Rahmat; Sabrina Putri Lestari; Anis Fitriyah; Resya Dwi Marselina; Fika Anilda; Elis Eliyanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.627

Abstract

This research is qualitative research with a descriptive approach. This research aims to explore or study the application of business ethics in industrial relations and company productivity. Research found that the application of business ethics in CV. Sugih Maju Berkah forms positive and good behavior for leaders and employees, is able to create fair relationships, and is able to protect employees from work situations that violate morality. The research results highlight that the application of business ethics not only has a positive impact on company productivity but also creates a conducive or comfortable work environment. Leaders and employees who behave ethically can build the foundation of healthy industrial relations, which in turn strengthens collaboration or unity and trust among team members. In conclusion, the application of business ethics in industrial relations at CV. Sugih Maju Berkah has a positive and excellent impact on company productivity and creates a conducive, productive and safe work environment.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KERJA KARYAWAN DALAM KONTEKS HUBUNGAN INDUSTRIAL PADA PERUSAHAAN PT AJUTEX 155 Siti Mariah; Resya Dwi Marselina; Siti Elsa; Rifky Alfandi; Reni Marlina
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.661

Abstract

Abstract This research is qualitative research with a descriptive approach. This research was conducted with the aim of finding out the factors that influence employee job satisfaction in the context of industrial relations. Researchers found the fact that employee job satisfaction factors at PT Ajutex are influenced by employee work agreements, workers' rights , operational hours as well as guaranteed safety and welfare for workers. And it can be concluded that there is a significant positive relationship between job satisfaction and psychological well-being in employees. This means that the higher the job satisfaction, the higher the psychological well-being of employees. Conversely, the lower the employee's job satisfaction, the lower the employee's psychological well-being. Keywords: Job Satisfaction, Industrial Relations, Labor,Pt Ajutex Abstrak. Penelitian ini adalah penelitian yang sifatnya kualitatif deskriptif.Penelitian ini dilakukan dengan tujuan untuk mengetahui faktor-faktor yang mempengaruhi kepuasan kerja karyawan dalam konteks hubungan industrial.Peneliti menemukan fakta bahwa factor kepuasan kerja karyawan pada PT Ajutex dipengaruhi oleh perjanjian kerja karyawan,hak para pekerja,jam operasional serta jaminan keamanan dan kesejahteraan pada pekerja. Dan dapat disimpulkan bahwa terdapat hubungan yang baik antara kepuasan kerja dengan psychological well-being pada karyawan di PT Ajutex. Dapat diartikan bahwa, Semakin tinggi kepuasan kerja karyaean terhadap perusahaan maka semakin meningkat pula kesejahteraan psikologis pada karyawan. Sedangkan,semakin menurun kualitas kepuasan kerja karyawan pada perusahaan maka semakin rendah pula kesejahteraan psikologis yang dirasakan oleh karyawan. Kata Kunci :Pt.Ajutex,Kepuasan Kerja,Hubungan Industrial,Tenaga Kerja
Business Network Analysis in Increasing Sales Volume in Rengginang Cililin West Bandung District Pingky Abda Ramkutih; Lia Yuliana; Resya Dwi Marselina
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.267

Abstract

This study aims to examine the business network's impact on the sales volume of rice crackers at a specific production house in Cililin. The study utilizes a qualitative research methodology with a descriptive model, including interviews, observations, and documentation as research methods. The research findings indicate that a rice cracker production facility in Cililin has established a robust production network, with several suppliers providing raw materials. Additionally, the facility has developed a marketing network by actively participating in the trader community in West Bandung. Furthermore, the facility has formed cooperative partnerships with different supplier stores to facilitate distribution. The rice cracker production plant in Cililin has effectively enhanced its annual sales volume through its established business network while selling items exclusively within the local vicinity. Hence, it is recommended that the production company in Cililin enhance its commercial network to broaden prospects, resulting in a surge in sales volume and profits. This entails expanding corporate networking to expand the market reach and optimizing management systems for a more streamlined firm operation.
Peran Inovasi Produk Dan Jaringan Bisnis Cheese Cake Yang Diolah Menjadi Makanan Yang Populer Resya Dwi Marselina; Cindy Oktavia; Dian Abadi; Tarisa Rahmawati; Yudi Permana
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 2 No. 1 (2024): Januari: Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v2i1.42

Abstract

This research aims to develop and plan an effective business network for the cheese cake product innovation business, especially in building a business network so that the cheese cake business can continue to be popular. Observations in this research were carried out by observing consumer tastes and documentation was carried out by collecting data regarding effective business networks. The subject of this research is the development of product innovation businesses through business networks and the object is the Cheese Cake business. Based on the results of research on the development of product innovation and an effective business network for Cheese Cake, it can be concluded that the development of the cheese cake business can be carried out effectively if Cheese Cake can be marketed online so that it can be more widely known by the public by strengthening its innovation and business network
Analisis Strategi Tenaga Kerja untuk Meningkatkan Kinerja Karyawan pada PT. Itergo Buana Utama Bandung Maysha Nakita Maharani Putri; Resya Dwi Marselina; Silfi Nur Fadilah; Sipa Maryana; Shopia Sri Mulyawati; Sulaini Hikmah
Journal of Economics, Management, and Accounting Vol 2 No 1 (2026): July: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/vwz63p07

Abstract

This study aims to analyze the workforce strategies implemented by PT. Itergo Buana Utama Bandung to improve employee performance in the surveying and mapping services industry. The study employs a descriptive qualitative approach, utilizing primary data obtained through in-depth interviews and field observations, as well as secondary data in the form of internal company documents and relevant literature. Informants were selected using purposive sampling, involving management and employees directly involved in project implementation. Data analysis was conducted through the stages of data reduction, data presentation, and drawing conclusions, validated through source and method triangulation. The research findings indicate that effective workforce strategies are built through periodic job rotation to enhance competency flexibility, the development of a self-directed learning culture to accelerate adaptation to digital technology, and the implementation of output-based performance management supported by an open rewards and evaluation system. A flexible organizational structure further strengthens the company’s ability to align workforce needs with project dynamics. The integration of these strategies contributes to improved productivity, work quality, adaptability, and operational effectiveness among employees, thereby supporting the sustainability of organizational performance in a dynamic business environment.  
Analisis Perencanaan Kebutuhan Tenaga Kerja dalam Mencapai Target Produksi pada PT. ABC President Indonesia Cabang Karawang Tasya Fadillah Zaenal; Resya Dwi Marselina; Nadira Yuniar; Novitri Lestari; Desna Girsang
Journal of Economics, Management, and Accounting Vol 2 No 1 (2026): July: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/m9hnj694

Abstract

This study aims to analyze workforce planning in support of achieving production targets at PT. ABC President Indonesia’s Karawang Branch. The study employs a qualitative approach using a case study design. Primary data was obtained through in-depth interviews with the Head of the Research and Development (R&D) Department, while secondary data was sourced from organizational documents, job descriptions, and the company’s operational reports. Data analysis was conducted through data reduction, data presentation, and drawing conclusions using source and document triangulation techniques to ensure the credibility of the findings. The research results indicate that workforce planning is conducted systematically through workload analysis, work time measurement, and the application of the Full-Time Equivalent (FTE) method to determine the appropriate workforce size aligned with production capacity. The application of this method enables the company to identify conditions of overload or underload on production lines, thereby allowing for more effective workforce distribution. The findings also indicate that the achievement of production targets is influenced by the alignment between workforce capacity, machine capacity, and operational control mechanisms. The integration of workforce planning with the production target validation process contributes to improved operational efficiency, reduced production bottlenecks, and the sustainability of company performance.  
Analisis Strategi Perencanaan Tenaga Kerja Untuk Meningkatkan Produktivitas Kerja (Studi Kasus Pada PT Adira Dinamika Multi Finance Tbk Cabang Cimahi) Sarah Sarah; Rahma Afanezha Pasa Fadillah; Sayla Salsadila; Seni Ramadani; Syinta Dewi Nurfauziah; Resya Dwi Marselina
Journal of Economics, Management, and Accounting Vol 2 No 1 (2026): July: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/64zpzt65

Abstract

This study aims to analyze workforce planning strategies and their contribution to improving employee productivity at PT Adira Dinamika Multi Finance Tbk Cimahi Branch. A qualitative approach with a case study method was employed. Data were collected through in-depth interviews, observations, and documentation, and analyzed using an interactive analysis model. The findings indicate that workforce planning is carried out systematically by considering business targets, workload, employee turnover, and human resource competencies. Competency-based employee placement and development programs through training and job mentoring were found to support improved employee performance. Factors supporting the effectiveness of workforce planning include effective internal communication, work discipline, motivation, leadership, and a conducive work environment. Meanwhile, workload fluctuations and limited planning flexibility were identified as inhibiting factors. The study concludes that integrated and adaptive workforce planning plays a significant role in enhancing employee productivity and supporting the sustainable achievement of organizational goals.
Analisis Perencanaan Tenaga Kerja Berbasis Industri 5.0 pada PT. Vidya Indonesia Prima Bandung Miranti Asri Nur Sapitri; Resya Dwi Marselina; Pani Hermawan; Meysia Laudia; Razwa Andika Prasetya
Journal of Science, Technology, and Innovation Vol 1 No 3 (2026): : April: Inventa: Journal of Science, Technology, and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/3g7hp772

Abstract

The transition toward Industry 5.0 requires organizations to develop workforce planning approaches that emphasize not only technological utilization but also the enhancement of human resources as the core of the work ecosystem. This study aims to analyze workforce planning practices implemented by PT. Vidya Indonesia Prima Bandung and identify strategies that improve organizational performance effectiveness. A qualitative descriptive approach was employed through interviews, observations, and documentation, with data analyzed using reduction, display, and conclusion-drawing techniques supported by triangulation. The findings reveal that the company applies flexible workforce planning through competency development, open organizational communication, multitasking practices, and the utilization of digital technologies based on the principle of “Assist, Not Replace.” Industry 5.0-based workforce planning is implemented through digital literacy enhancement, talent management, and continuous upskilling and reskilling programs, which contribute to improved adaptability, productivity, and employee performance effectiveness.
Co-Authors Agus Riyanto Aldi Hidayat Amelia Kristina Amirrul Salam Anis Fitriyah Bunga Septia Anjani Cindy Oktavia Desna Girsang Dian Abadi Dian Fitri Yani Diki Achmad Hidayat Elis Eliyanti Fadhilatussyifa Salsabila Fika Anilda Fitria Putri Athena Hamdani Hamdani Hapita Dewi De Salsa Humairah Agustina Kasim Ica Mawarni Idhan Safari Indra Rahmat Lia Yuliana Maysha Nakita Maharani Putri Meysia Laudia Miranti Asri Nur Sapitri Muhamad Dzikri A Muhamad Fakhri Hamdi Nada Zahra Salsabila Nadila Siti Fauziah Nadira Yuniar Najwa Ainun Nabila Nayla Salsabilah Neng Santy Novitri Lestari Pani Hermawan Pingky Abda Ramkutih Putri Utami Rahma Afanezha Pasa Fadillah Razwa Andika Prasetya Reni Marlina Rifky Alfandi Ririn Rustini Riski Rilda Supriyanti Sabrina Putri Lestari Sarah Sarah Sayla Salsadila Seni Ramadani Shopia Sri Mulyawati Silfi Nur Fadilah Sipa Anggraeni Pratama Nur Sipa Maryana Siti Elsa Siti Mariah Sulaini Hikmah Syinta Dewi Nurfauziah Tamimah Manal Ayuningrum Tarisa Rahmawati Tasya Fadillah Zaenal Tasya Nuri Nurrohmani TB. Hamim Riski Yudi Permana Yulia Aryanti