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All Journal Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Sahid Empowerment Journal: Jurnal Pengabdian Kepada Masyarakat Manajemen Bisnis Syariah
Nining Yulia Anggraeni
Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Sahid Bogor
Religion Economics, Econometrics & Finance Education Social Sciences

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KESELARASAN MANAJEMEN BISNIS SYARIAH DENGAN PEMANFAATAN SAMPAH PLASTIK KREATIVITAS PRODUK ECOBRICK DI DESA CIBITUNG WETAN, KECAMATAN PAMIJAHAN, KABUPATEN BOGOR Ujang Buchori Muslim; Hasbi Ash Shiddieqy; Nining Yulia Anggraeni
SAHID EMPOWERMENT JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Pengabdian Kepada Masyarakat Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.276 KB) | DOI: 10.56406/sahidempowermentjournal.v1i02.44

Abstract

Sharia business management is part of the Islamic economic system. The Islamic economic system itself is a system that operates based on the corridors of Islamic values ​​and principles by referring to the Qur'an and Sunnah as guidelines. These values ​​and principles are applied in relation to Allah Subhanahu wa Ta''ala, humans and the environment. With that framework in mind, of course plastic waste is part of the environment, and in its development it is considered a source of environmental damage to ecosystems, its utilization needs to be addressed within the framework of its alignment with sharia business management. Besides being able to pollute the environment, plastic waste can also threaten natural disasters, such as floods. To empower plastic waste into something that can be used, you can even make a profit by making ecobrick products. Ecobrick is a way of processing plastic waste by recycling waste without destroying it. It is in this case that the alignment of sharia business management with ecobrick is introduced, and it is hoped that it will trigger the people of Cibitung Wetan Village to utilize plastic waste into a product that is useful and beneficial to earn income with high selling value.
ANALISIS STRATEGI PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) NYONYA SAMBEL KECAMATAN PAMIJAHAN, KABUPATEN BOGOR DALAM PERSPEKTIF MANAJEMEN SYARIAH Nining Yulia Anggraeni; Susi Melinasari; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 2 No 01 (2022): Oktober 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v2i01.84

Abstract

The marketing elements contained in every MSME business actor (Micro, Small and Medium Enterprises) include maintaining a quality product (product), the right price (price), attractive promotion (promotion), as well as a strategic location (place). The competition is so tight that the UMKM Nyonya Sambel must be superior compared to its competitors. Therefore, the marketing strategy plays an important role in determining the survival or failure of a business. This study aims to analyze a good and appropriate marketing strategy for Mrs. Sambel UMKM, Pamijahan District, Bogor Regency and in line with sharia management principles. The research used a descriptive qualitative method using Strengths Weaknesses Opportunity Threats (SWOT) analysis and took place at the UMKM of Nyonya Sambel, Pamijahan District, Bogor Regency. The results of this study indicate that Mrs Sambel's SMEs apply the components in the marketing strategy, namely Segmenting, Targeting, Positioning. UMKM Nyonya Sambel also formulates a 4P marketing mix strategy, Product, Price, Place, Promotion. In addition, there is conformity with sharia management principles, namely the principle of amar ma'ruf nahi munkar, the obligation to uphold the truth, the obligation to uphold justice and also the obligation to convey the mandate. Based on the results of the SWOT analysis, Mrs. Sambel's UMKM is in quadrant I Growth (development), meaning that this position is a very profitable situation and continuous improvement is still needed.
Co-Authors Hasbi Ash Shiddieqy Susi Melinasari Ujang Buchori Muslim