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PERAN DIGITAL MARKETING DALAM PERSPEKTIF EKONOMI ISLAM DI INDONESIA Sunaryono, Sunaryono
Jurnal Ekonomi STIEP Vol. 8 No. 2 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) STIE Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i2.202

Abstract

In general, marketing involves a series of activities in the field of trade where sellers offer products to consumers. A similar situation occurs in Islamic marketing, where the process and strategy of meeting needs through halal products and services are accompanied by principles of agreement and mutual well-being between buyers and sellers, with the aim of achieving material and spiritual prosperity in both the worldly life and the hereafter. In the context of digital marketing from an Islamic perspective, all marketing activities that use technology must be based on Sharia law. Therefore, the use of technology should avoid elements involving riba (interest), maisir (gambling), the production or sale of non-halal products, as well as prohibitions related to marketing products containing gharar (uncertainty).
Pembiayaan Syariah dan Stabilitas Makroekonomi: Implikasi terhadap Perkembangan UMKM di Indonesia Sunaryono, Sunaryono
Jurnal Ekonomi STIEP Vol. 9 No. 1 (2024): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v9i1.270

Abstract

This research examines the relationship between Sharia financing, macroeconomic stability represented by BI Rate and inflation, and the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Secondary data from official sources such as Bank Indonesia, the Central Statistics Agency, and the Financial Services Authority were used to analyze a time period from 2003 to 2022. The research findings, using the Autoregressive Distributed Lag (ARDL) analysis method, indicate that Sharia financing has a significant long-term impact on MSME growth, while macroeconomic stability, particularly inflation, also has a substantial long-term influence on MSME development. The implications of these findings underscore the importance of policies supporting the development of Sharia financing and maintaining macroeconomic stability to foster sustainable long-term growth for MSMEs in Indonesia
Analyzing the Impact: The Role of MSME Growth in Reducing Unemployment Amidst High Levels of Poverty Sunaryono, Sunaryono; Apriani, Tia; Ekobelawati, Fransiska
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.417

Abstract

This study employs a quantitative research method to examine the impact of the number of MSMEs and poverty rates on unemployment rates in Indonesia from 2011 to 2022, utilizing data from the Central Bureau of Statistics (BPS Indonesia) and Bank Indonesia. The analysis reveals a significant relationship between the increase in MSMEs, poverty index fluctuations, and unemployment rate changes during this period. The findings demonstrate a strong correlation between the growth of MSMEs and a reduction in unemployment, whereas the relationship between poverty levels and unemployment rates is weak. This suggests that the expansion of MSMEs is an effective strategy for reducing unemployment and improving economic conditions. The study aims to enhance understanding of the factors influencing unemployment and the challenges policymakers face, providing valuable insights for efforts to combat unemployment. Additionally, the dataset used may benefit other studies addressing unemployment issues in Indonesia and similar regions. The results confirm the crucial role of MSME development in lowering unemployment rates, highlighting its potential as a viable policy approach for economic improvement.
Analisis Persepsi Nilai dan Risiko sebagai Determinan Intensi Penggunaan Layanan Pinjaman Online Berbasis Syariah Sunaryono, Sunaryono
Jurnal Ekonomi STIEP Vol. 10 No. 1 (2025): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v10i1.430

Abstract

In the ever-evolving world of digital finance, Islamic online lending services have emerged as a faith-driven alternative to conventional platforms. This study explores how perceived value and perceived risk influence users’ intention to adopt Islamic digital lending services. Drawing from a questionnaire-based dataset, this research employs a quantitative approach to analyze users’ perceptions surrounding service quality, data security, convenience, and ethical concerns. The findings reveal that perceived value such as ease of access, transparency, and alignment with Sharia principles plays a significant role in shaping user intention. Meanwhile, perceived risk including cyber threats, regulatory uncertainty, and misuse of personal data serves as a critical deterrent. The study offers valuable insights for fintech developers, policymakers, and stakeholders seeking to promote sustainable growth in the Islamic digital lending sector. terjemahkan ke indonesia.
Transformasi Bumdesma Konvensional Ke Syariah Dalam Pemberdayaan Ekonomi Berbasis Prinsip Syariah Sunaryono; Apriani, Tia; Apriani, Feriansyah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4821

Abstract

Proyek pengabdian masyarakat oleh Institut Bisnis dan Ekonomi Indonesia (IBEI) ini bertujuan untuk mengubah sistem BUMDesma Raja Bina Usaha di Kecamatan Rasau Jaya dari model konvensional ke sistem berbasis syariah. Program ini mencakup edukasi mengenai prinsip-prinsip keuangan syariah, penerapan teknologi digital, dan pendampingan yang berkelanjutan. Inisiatif ini telah berhasil meningkatkan kepercayaan masyarakat, memperbaiki efisiensi operasional, dan menyesuaikan praktik kelembagaan dengan nilai-nilai lokal. Transformasi ini menjadi model pemberdayaan ekonomi pedesaan berkelanjutan di Indonesia, yang menunjukkan bagaimana integrasi teknologi dan kearifan lokal dapat mendorong pertumbuhan ekonomi berbasis prinsip syariah.
Analyzing the Impact: The Role of MSME Growth in Reducing Unemployment Amidst High Levels of Poverty Sunaryono, Sunaryono; Apriani, Tia; Ekobelawati, Fransiska
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.417

Abstract

This study employs a quantitative research method to examine the impact of the number of MSMEs and poverty rates on unemployment rates in Indonesia from 2011 to 2022, utilizing data from the Central Bureau of Statistics (BPS Indonesia) and Bank Indonesia. The analysis reveals a significant relationship between the increase in MSMEs, poverty index fluctuations, and unemployment rate changes during this period. The findings demonstrate a strong correlation between the growth of MSMEs and a reduction in unemployment, whereas the relationship between poverty levels and unemployment rates is weak. This suggests that the expansion of MSMEs is an effective strategy for reducing unemployment and improving economic conditions. The study aims to enhance understanding of the factors influencing unemployment and the challenges policymakers face, providing valuable insights for efforts to combat unemployment. Additionally, the dataset used may benefit other studies addressing unemployment issues in Indonesia and similar regions. The results confirm the crucial role of MSME development in lowering unemployment rates, highlighting its potential as a viable policy approach for economic improvement.
Economic Transformation of Indonesian Migrant Workers Into Sustainable Independent Entrepreneurs Sunaryono, Sunaryono; Hardayu, Audisty Prana; Febrianti, Sukma; Trisnawati, Ema; Yulianto, Yulianto
Jurnal Medika: Medika Vol. 5 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/pm46df52

Abstract

Indonesian migrant workers contribute significantly to household and national economies through remittances; however, many face challenges in achieving sustainable economic independence after migration. This community service activity aims to promote the economic transformation of Indonesian migrant workers into sustainable independent entrepreneurs through a participatory and dialogical approach. The program was conducted in Kuching, Malaysia, involving Indonesian migrant workers through direct visits and interactive discussions facilitated by the community service team in collaboration with the Indonesian Embassy. The implementation method included knowledge-sharing sessions, reflective dialogue, and experiential discussions focused on entrepreneurship awareness and post-migration economic planning. The results indicate an increased understanding among participants regarding sustainable entrepreneurship, a shift in mindset from short-term income dependency toward long-term economic planning, and enhanced motivation to utilize work experience and skills as entrepreneurial capital. This activity contributes to strengthening the economic readiness of Indonesian migrant workers and offers a replicable community-based empowerment model for similar initiatives in other migrant destination areas.