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All Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Ni Made Laksmi Oktavia
Universitas surabaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS FAKTOR TINGKAT LOYALITAS PELANGGAN TERHADAP MEREK BERNARDI Ni Made Laksmi Oktavia
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 2 (2021): Jurnal Jumbo Vol. 5 No.2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.236 KB) | DOI: 10.33772/jumbo.v5i2.20580

Abstract

 This thesis discusses the influence of brand communication and brand image on brand loyalty through brand trust as a mediating variable on the Bernardi brand in Surabaya and Sidoarjo. The sample in this study were consumers who had used the Bernardi brand through a questionnaire distributed using the g-form. This research is a quantitative research with the analytical technique used is PLS.) 
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