ANALISIS FAKTOR TINGKAT LOYALITAS PELANGGAN TERHADAP MEREK BERNARDI

Ni Made Laksmi Oktavia (Universitas surabaya)

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Vol 5, No 2 (2021): Jurnal Jumbo Vol. 5 No.2

 This thesis discusses the influence of brand communication and brand image on brand loyalty through brand trust as a mediating variable on the Bernardi brand in Surabaya and Sidoarjo. The sample in this study were consumers who had used the Bernardi brand through a questionnaire distributed using the g-form. This research is a quantitative research with the analytical technique used is PLS.)