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PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SECARA ONLINE PADA MASA PANDEMI COVID-19 DI LINGKUNGAN MAHASISWI UNIVERSITAS NEGERI SURABAYA Thoriq Septian Firjatullah; Ludvia Valentina Nor Febrianti; Savega Novialdi Pratama Putri; Dwi Heny Mutiara Laurina Wainggai; Fadhil Sahar Aqmar Nurcahyo
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.396 KB) | DOI: 10.26740/jptn.v11n1.p36-42

Abstract

Indonesia is one of the countries affected by the Covid-19 pandemic. So that it has an impact on the community and students cannot meet directly on campus or in public places. Busyness as a student causes serious problems on facial skin, one of which is making the face dull and prone to breakouts. This is what encourages many students to do facial treatments using skincare. Facial care using skincare that is safe, reliable and affordable by students because it is affected by the pandemic which requires people to reduce activities outside the home, so many of them buy skincare online. This study aims to determine the effect of price on online skincare purchasing decisions during the pandemic. The object of this research is female students at the State University of Surabaya. The variables used are the influence of price and online skincare purchasing decisions. This study aims to analyze the effect of price on online skincare purchasing decisions during the COVID-19 pandemic in the female students of the State University of Surabaya.
Workload to Job Satisfaction : The Mediating Role of Work Life Balance At PT. Berlian Lautan Sejahtera Fadhil Sahar Aqmar Nurcahyo; Dewie Tri Wijayati
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.62

Abstract

This research aims to analyze the influence of workload on job satisfaction through work life balance on employees of PT Berlian Lautan Sejahtera. This research uses a quantitative approach. The population of this study were employees of PT Berlian Lautan Sejahtera and the sample size collected was 44 respondents. The data in this study were analyzed using SEM-PLS which was processed with SmartPLS 3.9.2 software. The analysis results obtained from this research show that workload has a negative and significant effect on job satisfaction. Workload has a negative and significant effect on work life balance. Work life balance has a positive and significant effect on job satisfaction. While in the analysis of the indirect effect of work life balance, it is able to mediate the influence of workload on job satisfaction.