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This Author published in this journals
All Journal Asian Journal of Applied Business and Management (AJABM) Economic: Journal Economic and Business
Cinta Rizkia Zahra Lubis
Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analyzing Financial Ratios as Indicators to Measure Financial Performance at PT. Industri Jamu dan Farmasi Sido Muncul Tbk Zada Annuri Nabila; Cinta Rizkia Zahra Lubis; Maulana Rizqy Efvarius; Selvia Apriani; Sabda Dian Nurani Siahaan
Asian Journal of Applied Business and Management Vol. 2 No. 2 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v2i2.3994

Abstract

This study aims to determine the financial performance of PT. Industri Jamu Dan Farmasi Sido Muncul Tbk from 2020-2022 using financial ratio analysis. The financial ratio analysis used includes liquidity, solvency, profitability, and activity ratios. This research uses a descriptive analysis method with a quantitative approach. The outcomes demonstrated that the firm's financial performance as measured by the liquidity ratio was stable., except for inventory to net working capital with an average of 0.26. The solvency ratio is also declared solvable. The condition of the company based on the profitability ratio is not good and the company must take action. The average activity ratio is healthy, except for asset turover with an average of 0,93.
User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business Cinta Rizkia Zahra Lubis; Salman Munthe
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1328

Abstract

This study aims to analyze and develop a User Experience (UX)-based website to increase customer satisfaction and sales at the Dimsum Maidanii MSME. The background of this study is based on the low level of customer satisfaction with the existing website, where 70% of respondents said they were dissatisfied and 96.7% suggested further development. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, implementation, testing, and maintenance. The research sample consisted of 30 customers, 1 business owner, and 2 media experts. Data collection was carried out through interviews, observations, questionnaires, and sales documentation. The evaluation instrument used the System Usability Scale (SUS) to measure user experience and customer satisfaction. The test results showed a SUS score of 95.7 which is included in the "Excellent" category, indicating the website is easy to use and effective in increasing customer interaction. In addition, a comparison of sales data from June (before development) and July 2025 (after development) showed an increase of 3.22%. These findings demonstrate that implementing UX principles on websites impacts customer satisfaction and increases sales. This research confirms that a UX-based digitalization strategy is a strategic step for MSMEs to compete in the digital economy.
Co-Authors Maulana Rizqy Efvarius Sabda Dian Nurani Siahaan Salman Munthe Selvia Apriani Zada Annuri Nabila