Articles
<![CDATA[ANTECEDENTS AND CONSEQUENCES OF MEMORABLE TOURISM EXPERIENCE ]]>
<![CDATA[Ernawadi, Yadi]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 1 No. 5 (2020): Dinasti International Journal of Management Science (May - April 2020) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijms.v1i5.280
<![CDATA[The purpose of the research is to examine the role of memorable tourism experience in mediating the impact of destination image on tourist revisit intention. Nowadays, memorable tourism experience needs attention in marketing research area to develop its operational definition related to the specific object such as artificial tourism. The administered questionnaires were used to collect the data from the domestic tourists who were enjoying the resort. Structural equation model has been used to analyze the data and examined the hypotheses. The findings of the research illustrate that memorable tourism experience mediates the influence of destination image toward tourist revisit intention. Based on the limitation of the research, the future research is proposed to widen area of the research in context of tourism industry besides sampling technique related to generalization objective.]]>
<![CDATA[Kontribusi Natural Soundscape, Memorable Tourism Experience dan Natural Landscape Dalam Meningkatkan Destination Loyality Wisatawan Tahura Djuanda Bandung ]]>
<![CDATA[Muhamad Zidane Zulfikar]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 3 (2024): Jurnal Administrasi dan Manajemen ]]>
Publisher : <![CDATA[Universitas Respati Indonesia ]]>
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DOI: 10.52643/jam.v14i3.3839
<![CDATA[The aim of this research is to examine the influence of natural soundscape, memorable tourism experience, and natural landscape, on destination loyalty which is mediated by the emotions of Tahura Djuanda Bandung tourists. A total of 125 tourists who had experience visiting Tahura Djuanda Bandung participated in this research as respondents. The cross-sectional or one shot method is used to obtain data. The instrument has been declared a validity and reliability test which includes outer model measurements, namely convergent validity, discriminant validity and composite reliability. The data analysis technique used is structural equation modeling (SEM) using the SmartPLS version 3.0 tool. Of the ten proposed research hypotheses, eight are supported by empirical data. Natural soundscape, memorable tourism experience, and natural landscape were found to have a positive effect on emotions. Meanwhile, emotions mediate the influence of natural soundscape, memorable tourism experience, and natural landscape on destination loyalty. The results of this research provide benefits for further research and tourist destination managers in designing marketing strategies that are relevant to the concept being measured.]]>
<![CDATA[City Image Dan Memorable Tourism Experience Sebagai Anteseden Revisit Intention (Studi Pada Wisatawan Heritage Tourism Di Kota Bandung) ]]>
<![CDATA[Destianti Rahayu Putri Suripto]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i4.8599
<![CDATA[Tujuan penelitian ini adalah menguji pengaruh authenticity dan city image terhadap revisit intention yang dimediasi oleh memorable tourism experience pada kawasan Jl. Asia-Afrika dan Jl. Braga Kota Bandung. Sebanyak 120 responden yang berpengalaman mengunjungi kawasan Jl. Asia-Afrika dan Jl. Braga Kota Bandung berpartisipasi dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen penelitian telah dinyatakan valid dan reliabel. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan alat bantu Smart-PLS versi 3.0. Dari tujuh hipotesis penelitian yang diusulkan, empat diantaranya didukung oleh data empiris. City image ditemukan berpengaruh positif terhadap revisit intention baik secara langsung maupun melalui memorable tourism experiences. Hasil penelitian ini diharapkan dapat memberikan manfaat bagi penelitian selanjutnya dan pihak pengelola objek yang dinilai yakni pemerintah Kota Bandung terkait perancangan strategi yang relevan dengan peningkatan kualitas atribut tersebut.]]>
<![CDATA[Purchase Intention sebagai Konsekuensi dari Electronic Word of Mouth, Informasi Usefulness dan Information Adoption Hand and Body Lotion (Studi pada Prospek Hand and Body Lotion Marina di Kota Bandung) ]]>
<![CDATA[Retno Ardilla Pertiwi]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i4.8600
<![CDATA[Tujuan penelitian ini adalah menguji pengaruh electronic word of mouth terhadap purchase intention yang dimediasi oleh information usefulenss dan information adoption hand and body lotion Marina di Kota Bandung. Sebanyak 120 prospek hand and body lotion Marina berpartisipasi sebagai responden dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen penelitian telah dinyatakan valid dan reliabel sehingga dapat digunakan untuk mengumpulkan data. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan alat bantu SmartPLS versi 3.0. Dari empat belas hipotesis penelitian yang diusulkan, 10 diantaranya didukung oleh data empiris. Dengan hasil penelitian information quality, information quantity, dan information credibility berpengaruh baik secara langsung maupun tidak langsung terhadap purchase intention melalui information usefulness dan information adoption. Hasil penelitian ini diharapkan dapat memberikan manfaat bagi penelitian selanjutnya dan pihak manajerial objek yang dinilai atau industri skincare yang sejenis terkait perancangan strategi yang relevan dengan peningkatan kualitas atribut tersebut. Kata Kunci: Electronic word of mouth, information quality, information quantity, information credibility, information usefulness, information adoption, purchase intention.]]>
<![CDATA[Peran Kritis Tour Guide Performance Dalam Meningkatkan Revisit Intention Pengunjung Museum Geologi ]]>
<![CDATA[Sandhy Putra Apriliansyah]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i4.8646
<![CDATA[Salah satu alternatif yang dapat dilakukan untuk menghilangkan rasa penat adalah dengan pergi berlibur. Terdapat berbagai alternatif jenis wisata yang dapat dipilih salah satunya adalah wisata edukasi yang banyak diminati oleh wisatawan anak anak hingga dewasa. Museum Geologi merupakan salah satu destinasi wisata yang dapat menjadi pilihan wisatawan. Tujuan penelitian ini adalah untuk menganalisis faktor apa saja yang menimbulkan revisit intention. Metode penelitian ini adalah survei dengan melibatkan 120 orang responden yang pernah mengunjungi Museum Geologi. Analisis data digunakan dengan menggunakan Smart-PLS 3.0. Berdasarkan hasil pengujian hipotesis ditemukan bahwa esthetic, escapism, dan tour guide performance berpengaruh terhadap revisit intention secara langsung sementara educational berpengaruh secara tidak langsung melalui visitor satisfaction. Penelitian ini memberikan kontribusi bagi ilmu pemasaran dengan menambahkan tour guide performance sebagai variabel eksogen ke dalam model konseptual peneliti sebelumnya. Kata Kunci: Educational, escapism, esthetic, revisit intention, tour guide performance, visitor satisfaction]]>
<![CDATA[Anteseden Dan Konsekuensi Dari Escapism Dan Aesthetic Emotion Pengunjung Wot Batu Bandung Indonesia ]]>
<![CDATA[Maulani Puji Lestari]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i4.8647
<![CDATA[Wot Batu sebagai salah satu art museum yang terletak di Kota Bandung memiliki rata-rata pengunjung yang lebih rendah dibanding rata-rata industri museum di Jawa Barat. Fenomena tersebut mengindikasikan lebih rendahnya tourist loyalty sebagai permasalahan yang dihadapi oleh pengelola Wot Batu. Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang dapat mempengaruhi tourist loyalty. Metode yang digunakan adalah survei yang melibatkan 100 responden yang berpengalaman berkunjung ke Wot Batu. Data dianalisis menggunakan structural equation modelling (SEM) dengan menggunakan alat bantu SmartPLS versi 3.0. Hasil menunjukkan aesthetic quality berpengaruh positif terhadap tourist loyalty baik secara langsung maupun secara tidak langsung melalui escapism dan aesthetic emotion. Lalu, tour guide ditemukan tidak memoderasi pengaruh aesthetic quality terhadap escapism dan aesthetic emotion. Penelitian ini memberikan kontribusi pada literatur akademis mengenai escapism dan tour guide dalam hubungannya dengan aesthetic quality dan tourist loyalty.]]>
<![CDATA[Faktor-Faktor Yang Memberikan Kontribusi Pada Affective Resident Commitment Warga Kota Bandung ]]>
<![CDATA[Adella Nilam Ayu Anjani]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i3.8649
<![CDATA[The Indonesia Most Livable City Index assessment for Bandung City of 71 in 2022 is ranked 6th out of 25 top tier cities in Indonesia. The purpose of this study is to examine the effect of place image on affective resident commitment mediated by place attachment of Bandung residents. The survey method with convenience sampling technique was used to determine a sample of 120 respondents. The data analysis technique used is structural equation modeling (SEM) using SmartPLS version 3.0. Of the thirteen research hypotheses proposed, seven of them are supported by empirical data. The results showed that physical appearance and ambient and community service were found to have a positive effect both directly and indirectly on affective resident commitment. The results of this study are expected to provide benefits for further research and the Bandung City government regarding the design of strategies relevant to improving the quality of these attributes.]]>
<![CDATA[Resident Perceptions Dan Altruistic Behavior Sebagai Anteseden Affective Commitment Warga Kota Cimahi ]]>
<![CDATA[Rieke Nurul Garini]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i4.8664
<![CDATA[Posisi indeks kebahagiaan di Jawa Barat berada pada peringkat ke-30 dari 34 provinsi mengindikasikan lebih rendahnya altruistic behavior warga Kota Cimahi dibandingkan warga kota di provinsi lainnya di Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh resident perceptions terhadap altruistic behavior melalui affective commitment warga Kota Cimahi. Metode survei dengan teknik convenience sampling digunakan untuk menentukan sampel sebanyak 100 responden. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan alat bantu SmartPLS versi 3.0. Dari sepuluh hipotesis yang diusulkan, sembilan diantaranya didukung oleh data empiris. Hasil penelitian menunjukkan bahwa dimensi dari resident perception berpengaruh positif terhadap altruistic behavior melalui affective commitment. Hal yang membedakan penelitian ini dengan penelitian sebelumnya adalah penambahan economic perception, cultural perception, dan environmental perception sebagai variabel eksogen dalam hubungannya dengan affective commitment dan altruistic behavior.]]>
<![CDATA[Price Perception, Appearance Perception, Brand Trust, And Brand Experience As Antecedents To Repurchase Intention ]]>
<![CDATA[Muhammad Hilmy]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i4.10916
<![CDATA[This study aims to determine the influence of price perception and appearance perception on repurchase intention mediated by brand preference, brand trust, and brand experience of customer of Vans in Bandung. 120 respondents who had bought and used Vans participated in this study. Cross-sectional or one-shot methods are used to obtain data. The instrument has been said to have passed the validity and reliability tests, including convergent, discriminatory, and composite reliability. The data analysis technique used is Structural Equation Modelling (SEM) using Smart-PLS tools version 3.0. Empirical data support eleven of the twenty research hypotheses proposed. The findings of this study show that price perception and appearance perception indirectly affect repurchase intention through brand experience and brand trust. The results of this study are expected to help further research and the object management that is considered related to design strategies that are relevant to improving the quality of these attributes. The difference between this study and the previous study is the addition of brand trust as an antecedent of brand preference and repurchase intention. Future researchers are advised to investigate other variables, such as brand preference and repurchase intention.]]>
<![CDATA[Sensory And Affective As Antecedents Repurchase Intention Of Pucuk Harum Tea Customers In Cimahi ]]>
<![CDATA[Ariq Nasharullah]]>;
<![CDATA[Yadi Ernawadi]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i5.11490
<![CDATA[This research examines the factors that influence the repurchase intention of Pucuk Harum Tea consumers in Cimahi. One hundred twenty respondents who had experience consuming Pucuk Harum Tea were involved as primary data sources in this research. A cross-sectional method was used to collect data. Meanwhile, the research instrument in the form of a questionnaire has been declared to have passed the convergent validity, discriminant validity, and composite reliability tests. The data analysis technique used is structural equation modelling (SEM) using the Smart-PLS version 3.0 tool. For the seven proposed research hypotheses, five are supported by empirical data. The findings of this study show that sensory has a direct effect on repurchase intention. Meanwhile, affective influence both directly and indirectly on repurchase intention. It is hoped that the results of this research will provide benefits for further study and the objects being assessed regarding designing strategies relevant to improving the quality of sensory and affective attributes. Future researchers are advised to explore other factors that can influence repurchase intention.]]>
