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All Journal Jurnal Fokus Manajemen
Gilang Tendi Abdillah
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Perjuangan Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Location And Promotion On Product Purchasing Decisions (Survey on Consumers Cafe Jelang Hari Tasikmalaya) Gilang Tendi Abdillah; Rita Tri Yusnita; Barin Barlian
Jurnal Fokus Manajemen Vol 3 No 1 (2023): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i1.3975

Abstract

This study aims to determine the effect of location and promotion on purchasing decisions at Cafe Jelang Hari (Survey of Cafe Jelang Hari). The method used is a Quantitative approach with the Survey method. With a research sample of 100 consumers of Cafe Jelang Hari. The data used is using primary data. The analytical tool used in this research is multiple regression using SPSS 25.0. The results showed that the location perceived by consumers of Cafe Jelang Hari has very good criteria. Promotion on Cafe Jelang Hari products has very good criteria. Purchasing decisions at Ahead of Day Cafe consumers have very good criteria. Simultaneously, location and promotion have a significant influence on purchasing decisions. Partially, location has a significant influence on purchasing decisions. Partially Promotion has a significant effect on purchasing decisions.
Co-Authors Barin Barlian Rita Tri Yusnita