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All Journal Jurnal Publikasi Ilmu Manajemen Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Edi Yulianto Putra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisa Corporate Social Responsibility pada PT Unilever Indonesia pada Bisnis Internasional di Indonesia Edi Yulianto Putra; Yuliana Shintia; Tata Fransiska Putri; Xena Amanda; Putri Tazkia; Sevilla Nadia Amada; Destiana Safitri
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.1664

Abstract

Dewasa ini, sebuah perusahaan multinasional harus mampu menciptakan keunggulan yang tidak dimiliki oleh perusahaan korporasi lainnya. Strategi dinamika bagi perusahaan harus sejalan dengan implementasi sehingga tim manajer dapat memantau aktivitas perusahaan. Metode penelitian yang diterapkan dalam mengkaji permasalah ini adalah metode data penelitian secara kualitatif. Pendekatan dilakukan peneliti menggunakan metode explanatory research atau penelitian penjelasan. Artikel ini dibuat untuk menganalisis penerapan Corporate Social Responsibility (CSR) yang telah diterapkan oleh PT Unilever Indonesia berbasis sosial dalam rangka meningkatkan efisiensi sistem yang dibuat oleh PT Unilever Indonesia dengan berbagai sistem yang telah diperkenalkannya.
Sustainable Beauty Consumption: The Effects of Eco-Labels, Green Advertising, and Social Media Content Lily Purwianti; Crystal Cornelyanti; Edi Yulianto Putra
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 5 (2026): September: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i5.2498

Abstract

The rapid expansion of the cosmetics industry has heightened consumer concern for environmental issues, giving rise to green purchase behavior as a response to sustainability challenges. However, green communication instruments such as eco-label, green advertising, and social media content have not fully overcome the attitude-behavior gap, the main obstacle to translating positive attitudes into actual purchases. This study examines the influence of these instruments on green purchase behavior toward environmentally friendly cosmetics, with environmental awareness and attitude as mediating variables, grounded in the Theory of Planned Behavior and Stimulus-Organism-Response framework. A quantitative approach was applied through a questionnaire distributed to 332 respondents in Batam City via judgmental sampling, analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4. Testing of fifteen hypotheses showed twelve were supported. All instruments significantly influenced awareness and purchase behavior, whereas only social media content and eco-label shaped attitude, with eco-label showing the strongest influence.
Co-Authors Crystal Cornelyanti DESTIANA SAFITRI Lily Purwianti Putri Tazkia Sevilla Nadia Amada Tata Fransiska Putri Xena Amanda Yuliana Shintia