Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Aprilia Damayanti
Department of Agribusiness Faculty of Agriculture, Fisheries and Biology Universitas Bangka Belitung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Analysis of Attitude and Consumer Preferences to Purchase Decisions of Banana Fruit in Traditional Markets Pangkalpinang City Aprilia Damayanti; Eni Karsiningsih; Muntoro Muntoro
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 1 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i1.428

Abstract

This study examines consumer perceptions of the qualities considered in purchasing decisions and consumer preferences for purchasing bananas in traditional markets in Pangkalpinang. This research was carried out in a predetermined traditional market in Pangkalpinang City. This study used a survey method as its primary research design. Purposive sampling was used, and the sample size was 100 respondents. The attributes of bananas analyzed were tasted, fruit skin color, fruit size, and number of fruit per comb. The analytical method used is Fishbein Multiattribute analysis and Conjoint analysis. The results showed that consumer attitudes toward the attributes that were most considered in purchasing bananas were attributes of fruit skin color (21.57) which was very positive—taste (16.27), which was a positive value. Fruit size (15, 87) is a positive value, and the number of fruit per comb (6,41) is negative. Consumer preferences in purchasing bananas at the traditional Pangkalpinang City market are bananas with a yellow-green skin color, a sweet banana taste, a length of > 14 cm, and many pieces per comb with> 16 details. The sequence of importance values explains the attributes of bananas that the consumer pays the most attention to when buying bananas: the color of the banana peel, the taste of the banana, the size of the banana, and the number of bananas per comb.
Co-Authors Eni Karsiningsih Muntoro Muntoro