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All Journal West Science Business and Management
Frans Sudirjo
August 17, 1945 University of Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Linkages between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java) Frans Sudirjo; Andry Stepahnie Titing; Yokie Radnan; Hefri Yodiansyah; Bambang Bambang
West Science Business and Management Vol. 1 No. 02 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.983 KB) | DOI: 10.58812/wsbm.v1i02.40

Abstract

This study aimed to investigate the relationship between social media presence, brand awareness, customer loyalty, and sales growth among fashion industry entrepreneurs in West Java. A survey was conducted with 150 participants, and the data were analyzed using Pearson’s correlation coefficient. The results indicate that social media presence is positively associated with brand awareness, customer loyalty, and sales growth. The findings suggest that fashion industry entrepreneurs in West Java should focus on building and maintaining a solid social media presence to improve their brand awareness, customer loyalty, and sales growth.
Co-Authors Andry Stepahnie Titing Bambang Bambang Hefri Yodiansyah Yokie Radnan