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All Journal Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Kepada Masyarakat
Tasya Febriyanti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Membangun Identitas Brand Melalui Strategi Branding Dan Digital Marketing Bagi Pemasaran Produk UMKM Desa Karangan Devina Zulia Rahmatin; Dea Naurotul Jannah; Dwi Nur Hidayati; Winnarti Ningsih; Tasya Febriyanti; Putri Laili Susanti; Mu’tasim Billah
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i2.287

Abstract

The problems faced by MSMEs are usually caused by the lack of breadth of product marketing reach. MSMEs in Karangan Village, Bareng District, also have problems in terms of product marketing. It is based on less attractive marketing. MSME players also lack creativity in marketing development. The purpose of this activity is to increase the knowledge of MSME actors about the importance of digital media for marketing and also build product identity. The methods used in this community service activity are survey and observation, interview, discussion, and application. The results obtained from this community service activity are marketing assistance activities by utilizing digital media and assistance in making attractive logo and product packaging designs, providing knowledge to MSME actors about digital media that can be used in product marketing, and can improve brand identity.
Peran Foto Produk Sebagai Media Promosi Untuk Meningkatkan Volume Penjualan Produk UMKM Desa Karangan Tasya Febriyanti; Siti Ning Farida
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.168

Abstract

This community service activity involved three MSME partners, namely the Dua Putra Putri Banana Chips UMKM, the Arjuna Coffee Powder MSME, and the Twin Princess Traditional Herbal Medicine UMKM. One of the problems faced by SMEs is the marketing process. This is based on product photos used for social media promotions that are less attractive to consumers. In product photo activities, guidance is provided on how to take good product photos. With good product photos, consumers will more easily understand an advertisement based on product photos alone. The aim of the product photo activity is to become an identity for MSME actors and can increase the value of the MSME product itself. The methods used in this community service activity are surveys and observations, interviews, discussions, and applications. The result of this community service activity is that there are enhancements to product photos that look clearer and have aesthetic value that are interesting enough to be published via e-commerce and social media such as Whatsapp, Facebook and Instragram.
Co-Authors Dea Naurotul Jannah Devina Zulia Rahmatin Dwi Nur Hidayati Mu’tasim Billah Putri Laili Susanti Siti Ning Farida Winnarti Ningsih