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All Journal Jurnal Ilmiah Komunikasi Makna Pena : Jurnal Ilmu Pengetahuan dan Teknologi
Himawan Ardhi Ristanto
Universitas Jenderal Soedirman
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Other

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Pandemi dan Percepatan Pengentasan Digital Divide Pada Kelompok UMKM Himawan Ardhi Ristanto; Shinta Prastyanti; Adhi Iman Sulaiman
Pena Jurnal Ilmu Pengetahuan dan Teknologi Vol 37, No 1 (2023): PENA MARET 2023
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v37i1.2658

Abstract

The "digital divide" is a matter of differences in access to information technology opportunities that create disparities between individuals, businesses, and geographic areas at different socioeconomic levels. The increase in internet users in Indonesia reflects the fact that Indonesian society is starting to transform into an information society. The digital divide is classified into two types: First, there is the traditional digital divide, which consists of gaps in internet access and digital technology and the ability to use them optimally. Two: the new digital divide, namely the gap in knowledge about algorithms, data, and information. The COVID-19 pandemic has forced people, especially MSMEs, to adapt to digital technology. This study aims to let the authors know how the pandemic situation has accelerated the alleviation of the digital divide in the MSME group. This study uses a qualitative descriptive method with a literature study. The results of the study show that the pandemic has caused MSMEs to adapt from conventional marketing models to digital marketing. Many MSMEs have been affected by the pandemic, but those that have been able to survive because they have transformed using digital technology. 16.4 million MSMEs are connected to the digital ecosystem, a significant increase during the pandemic. The government was quite responsive during the pandemic, trying to narrow the gap between the traditional digital divide and the new digital divide. The form is encouraging digital inclusion for MSMEs to enter the digital ecosystem in the form of holding online digital training, etc. The government must immediately realize the palapa ring to ensure connections and reduce blankspot areas.
Festival Mangga sebagai Media Komunikasi dalam Mengoptimalkan Daya Tarik Wisata Desa Penggarit Himawan Ardhi Ristanto; Adhi Iman Sulaiman; Shinta Prastyanti
Jurnal Ilmiah Komunikasi Makna Vol 11, No 1 (2023): Februari 2023
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v11i1.27969

Abstract

Various tourism potentials exist in Penggarit Village, such as agricultural, religious, cultural, and natural educational tours. Mango has become the identity of Penggarit Village. Because this village is a producer of mangoes with the branding "Mangga Istana." Mango farming is a tradition (local wisdom) in the Penggarit village community. Almost every resident's house and garden have a mango tree. Penggarit Village seeks to increase tourism by holding a mango festival. The purpose of this study is to consider the Mango Festival as a communication media in the tourist attraction Pengarit Village. The research method used in this study is a qualitative method using case studies. The data in this study were generated through observation and interviews with informants. Four informants participated in this survey. Penggarit village chief, BUMdes director, Penggarit community chief, and Puskapik journalist. According to research results, Mango Festival is a cultural festival, flagship product festival, tourism village festival. This makes the mango festival a communication medium for Penggarit's tourist attraction. The composition of cultural attractions, natural resource attractions, and man-made attractions is mixed in such a way as to attract public interest. Beragam potensi wisata ada di Desa Penggarit, seperti wisata edukasi pertanian, religi, budaya dan alam. Mangga telah menjadi identitas Desa Penggarit. Sebab desa ini merupakan penghasil komoditas buah mangga unggul dengan branding “Mangga Istana”. Pertanian mangga sudah menjadi tradisi (Local Wisdom) bagi masyarakat Desa Penggarit. Hampir setiap rumah dan kebun warga memiliki pohon mangga. Desa Penggarit berupaya mengangkat daya tarik wisata dengan menyelenggarakan festival mangga. Tujuan dari penelitian ini adalah mengkaji festival mangga sebagai media komunikasi dalam mengoptimalkan daya tarik wisata Desa Penggarit. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan studi kasus. Data penelitian ini diperoleh melalui observasi dan wawancara dengan informan. Informan pada penelitian ini berjumlah empat orang, yaitu Kepala desa Penggarit, Direktur BUMDes Wiguna Utama, Tokoh Masyarakat Desa Penggarit dan Jurnalis Portal Berita Puskapik. Hasil penelitian, festival mangga merupakan festival budaya, festival produk unggulan dan festival desa wisata. Hal ini menjadikan Mango Festival sebagai sarana komunikasi objek wisata Penggrit. Komposisi daya tarik budaya, daya tarik sumber daya alam dan daya tarik buatan dipadukan sedemikian rupa sehingga menarik minat atau animo masyarakat.
Co-Authors Adhi Iman Sulaiman Adhi Iman Sulaiman Shinta Prastyanti