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Optimalisasi Penggunaan Digital Marketing Dalam Meningkatkan Penjualan UMKM Binaan Di Kelurahan Sananwetan Adella Ratna Nur Dianti; Arde Agung Hidayatulloh; Dian Aviyanti Putri; Ellyn Dya Lestari; Shafira Salsabilla; Gideon Setyo Budi Witjaksono
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i2.308

Abstract

According to Law No. 20 of 2008, Micro, Small, and Medium Enterprises (MSMEs) are defined as independent business activities carried out by individuals or groups that are not branches of larger companies. MSMEs plays a significant role as an economic driver in Indonesia and can absorb up to 97% of the workforce. The city of Blitar has a total of 9,243 MSMEs units producing 14,000 types of products. One of the challenges faced by MSMEs is the underutilization of social media as a marketing platform. Digital marketing is considered a more effective and efficient communication medium for product promotion. By implementing digital marketing strategies, MSMEs can improve their marketing systems, expand their target market reach, and enhance sales activities for the future. Therefore, to help address the challenges faced by MSMEs, a socialization program is conducted to provide guidance on the initial steps to gain publicity on social media.
Penggunaan Teknologi Tepat Guna Sistem Hidroponik Dengan Memanfaatkan Lahan Kosong Di Kelurahan Rembang Gideon Setyo Budi Witjaksono; Dhewintha Kusuma Fachrani; Intan Febriana Samodro; Salsabilla Prabawati Hariyono; Zanetta Najlaa Putri Arfi; Ronnald Christanto Admanegara
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.123

Abstract

One of the problems that existed at the Rembang Village Office was due to the vacant land which was one of the obstacles, the UPNVJ Thematic Community Service students decided to use hydroponics as a planting medium to be developed because it did not require large areas of land, as well as the tools and materials needed to make hydroponics. easy to get and how to make it easy. Mustard greens are one of the easiest plants to grow using hydroponic growing media, so we decided to plant mustard greens because of its ease of cultivation. Compared to existing planting media, hydroponic growing media has better possibilities. So that the planting medium only needs to be fertilized, watered, and occasionally cleaned. In order for the Rembang Village Office to become an example of hydroponic planting for Rembang Village residents, UPNVJ Thematic KKN students established and planted using hydroponic planting materials to optimize this.
Sosialisasi dan Implementasi Pembuatan Mesin Spinner pada UMKM Keripik Menjes Kyu di Kelurahan Pakunden Blitar Gideon Setyo Budi Witjaksono; Michelle Lius; Alfinatul Fauziah; Linda Octavia Kusumawardhani; Terrano Windrianto Darmawan; Moh Sofyan Farishi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i2.1044

Abstract

Many of the indonesians like to eat chips as everyday snacks, one of them is menjes chips. Menjes chips are beans made from bean curd. One of the SMEs that produces the menjes chips, namely Menjes Kyu that owned by Mrs. Chalimah. In the drying process, the cips are still done conventionally, namely by simply airing them out. This can affect the quality and flavor of chips because of the amount of oil it contains. The purpose of this activity was to add to the knowledge and skill involved in the use of oil stonework (spinner), which was useful in raising the quality and value of chips. The methods used are location surveys and the filling of questionnaires, toolmaking, and socializing of automatic oil slicers. The presence of an automatic oil slicer helps to enhance the quality, flavor, and storage power of processed chips.