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All Journal Diponegoro Journal of Management
Aulia Vidya Almadana
Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

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Pengaruh Spiritualitas di Tempat Kerja Pada Kinerja Karyawan Yang Dimediasi Perilaku Kewargaan Organisasi, Dan Kecerdasan Emosional Sebagai Variabel Moderasi (Studi di RSJD Dr. RM. Soedjarwadi) Bagus Ananta Pratidina; Ismi Darmastuti; Aulia Vidya Almadana
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyse the effect of spirituality in the workplace, with a mediating role by organisational citizenship behaviour, and a moderating role by emotional intelligence in improving employee (nurse) performance. In addition, the inconsistency of previous research is the reason this research was conducted. The population used in this study were all active nurses at RSJD Dr. RM. Soedjarwadi, Klaten. The number of samples used in this study were 74 respondents. The data collection method was carried out through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis technique with SMART PLS 3 analysis tool. The results of this study indicate that by including spirituality in the workplace positively and significantly affects employee performance, and emotional intelligence strengthens the influence of spirituality in the workplace on employee performance. Meanwhile, the role of organisational citizenship behaviour has no effect on employee performance. It can be concluded that hypotheses one and two have a positive and significant effect, and hypothesis four strengthens the influence between spirituality in the workplace on employee performance. While hypothesis three has no effect on improving employee performance
THE FEASIBLE MARKETING STRATEGY FOR CATSWOPPR IN THE NETHERLANDS M Naufa Adifyanto N.P; Ismi Darmastuti; Aulia Vidya Almadana
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research aims to determine a feasible strategy to increase brand and target market awareness as well as produce an appropriate and effective marketing strategy through social media to help launch their first service in the Netherlands. This strategy is expected to increase brand awareness and increase CatSwoppr's social media traffic. To produce an appropriate and effective strategy, complete and comprehensive information is required. This strategy is expected to increase brand awareness and increase CatSwoppr's social media traffic. To produce an appropriate and effective strategy, complete and comprehensive information is required. The author also collects research results and journals from various previously available sources, which include cats in Europe and social media in the Netherlands. Based on the results of the analysis, most of CatSwoppr's audience or target market is currently in the Netherlands, especially those in Amsterdam, Utrecht, Haarlem, Rotterdam, and The Hague with an average age between 25-34 years, followed by various other European countries and countries in Asia. In addition, this research also produces marketing strategies that are expected to be effective by trying to communicate with the target market through social media andwebsites. In the recommendations section, the author also describes the strategies and stepsthat must be taken by CatSwoppr to maximize the use of social media and websites as platforms for marketing
Co-Authors Bagus Ananta Pratidina Ismi Darmastuti M Naufa Adifyanto N.P