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Zaenu Mahmudi
Sekolah Tinggi Agama Islam al-Hikam Malang
Economics, Econometrics & Finance

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Halal Tourism Destination Branding, Is It Important? Fauzan al-Mansyur; Slamet Slamet; Zaenu Mahmudi
IQTISHODUNA IQTISHODUNA (VOL.15, No.2, 2019)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.506 KB) | DOI: 10.18860/iq.v15i2.15532

Abstract

This study aims to reveal the responses of tourism destination stakeholders to the branding of halal tourist destinations. The study was conducted in the largest tourist destination in East Java, Indonesia. In this study, the key informants are the Chair of the Indonesian Ulema Council, the Chair of the Regional People's Representative Council, tourism managers, and tourism destination business actors. The last two informants are those who understand the characteristics and behavior of tourists visiting tourism destinations. Data were obtained from primary data sources through non-participant observation and in-depth interviews using the Snow-ball Sampling approach. Sources of secondary data obtained through documents from agencies relevant to the research. Data analysis used descriptive-analytical approach and interpretation. The main finding of this research is the rejection of the branding of halal tourist destinations, which is stated explicitly even though the government has made policies and promotes branding of halal tourist destinations. Research on halal destinations is still very little and not popular, many think that the inclusion of halal labels is only intended for Muslim visitors
Co-Authors Fauzan al-Mansyur Slamet