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All Journal WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Umu Mardiyanah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF E-COMMERCE ADVERTISING PROMOTIONS AND HEDONIC SHOPING VALUE ON IMPULSE BUYING THROUGH CUSTOMER SATISFACTION IN AN ISLAMIC ECONOMIC PERSPECTIVE IN WEST SURABAYA Fitryani Fitryani; Umu Mardiyanah
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 1 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.81 KB) | DOI: 10.38156/worldview.v1i1.113

Abstract

The research examines and analyzes the influence of E-commerce advertising promos and hedonic shopping value on impulse buying through customer satisfaction from an Islamic economics perspective. Analysis using statistics with the SmartPLS Version 3.0 tool. Research Results of E-commerce Advertising Promotion Variables, Hedonic Shopping Value directly influence Customer Satisfaction from an Islamic economics perspective. The Customer Satisfaction variable directly has a significant effect on Impulse Buying. E-commerce Advertising Promo Variables with Impulse Buying through Customer Satisfaction. The Hedonic Shopping Value variable indirectly has a significant effect on Impulse Buying through Customer Satisfaction. The Hedonic Shopping Value variable and Impulse Buying indirectly has a significant effect through Customer Satisfaction.
Co-Authors Fitryani Fitryani