WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Vol 1 No 1 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )

THE INFLUENCE OF E-COMMERCE ADVERTISING PROMOTIONS AND HEDONIC SHOPING VALUE ON IMPULSE BUYING THROUGH CUSTOMER SATISFACTION IN AN ISLAMIC ECONOMIC PERSPECTIVE IN WEST SURABAYA

Fitryani Fitryani (Universitas Wijaya Putra Surabaya)
Umu Mardiyanah (Unknown)

Article Info

Publish Date
24 Jun 2022

Abstract

The research examines and analyzes the influence of E-commerce advertising promos and hedonic shopping value on impulse buying through customer satisfaction from an Islamic economics perspective. Analysis using statistics with the SmartPLS Version 3.0 tool. Research Results of E-commerce Advertising Promotion Variables, Hedonic Shopping Value directly influence Customer Satisfaction from an Islamic economics perspective. The Customer Satisfaction variable directly has a significant effect on Impulse Buying. E-commerce Advertising Promo Variables with Impulse Buying through Customer Satisfaction. The Hedonic Shopping Value variable indirectly has a significant effect on Impulse Buying through Customer Satisfaction. The Hedonic Shopping Value variable and Impulse Buying indirectly has a significant effect through Customer Satisfaction.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
557.81 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Website

Abbrev

ie

Publisher

Universitas Wijaya Putra Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) adalah jurnal terbitan Fakultas Ekonomi Universitas Wijaya Putra (UWP), terbit dua kali dalam setahun ( Juni dan Desember). WORLDVIEW fokus pada hasil penelitian empiris serta studi konseptual dan teoritis dalam bidang Ekonomi, Bisnis dan Sosial ...