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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of E-business and Management Science
Reagen Yohanes Sayoga
Management Department, Binus Online Learning-Universitas Bina Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Investasi Digital Reksa Dana dengan Model Unified Theory Acceptance and Use of Technology (UTAUT) Pada Generasi Y dan Z Yudhita Valen Prasarry; Reagen Yohanes Sayoga; Frihardina Marsintauli; Dessy Handayani
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 24, No 1 (2023): APRIL - SEPTEMBER 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v24i1.14451

Abstract

Purpose –  This research is to determine the factors influencing investors' intention to use investment applications among generations Y and Z.Method – The sampling technique uses purposive sampling to obtain 294 samples of digital investment users in Indonesia. Data was collected online and analysed using structural equation modelling (SEM) based on partial least squares (PLS) components or variants. Results – The study’s results show that performance expectations, effort expectations, social influence, facility conditions, hedonic motivation, and utilitarian motivation are known to have a significant positive effect on behavioural intentions. Furthermore, behavioural intentions have a significant influence on user behaviour.Originality (novelty) – The model used to measure intention to accept digital investment uses the UTAUT model by adding two main factors related to behavioural purposes: hedonic and utilitarian motivation.Implications –  Investment business players are competing to create investment applications that are safe and friendly for beginners to operate, even though there are still many people who are reluctant to invest online because they are still unsure about the legality and security reasons. It is important to know the factors that can stimulate the intention to use investment applications by investors among generations Y and Z. The choice of generations Y and Z is because these two generations were born at a time when new technologies were emerging
Factors Driving the Use of Video on Demand (VoD) Reagen Yohanes Sayoga
Journal of E-business and Management Science Vol. 1 No. 1 (2023): Juni 2023
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v1i1.37

Abstract

The purpose of this research is to investigate the factors that influence the current and future use of VoD applications. The factors investigated based on perceived value are ease of use, convenience value, monetary value, emotional value, social value and identity salience. In addition, predictions are made on the factors of user value in understanding the use of VoD. The research design uses a survey of users who subscribe to VoD services in Jabodetabek. The target sample is 300 VoD users. The data analysis method uses the partial least square-structural equation modeling (PLS-SEM).
Co-Authors Dessy Handayani Marsintauli, Frihardina Yudhita Valen Prasarry