Journal of E-business and Management Science
Vol. 1 No. 1 (2023): Juni 2023

Factors Driving the Use of Video on Demand (VoD)

Reagen Yohanes Sayoga (Bina Nusatara University)

Article Info

Publish Date
30 Jun 2023

Abstract

The purpose of this research is to investigate the factors that influence the current and future use of VoD applications. The factors investigated based on perceived value are ease of use, convenience value, monetary value, emotional value, social value and identity salience. In addition, predictions are made on the factors of user value in understanding the use of VoD. The research design uses a survey of users who subscribe to VoD services in Jabodetabek. The target sample is 300 VoD users. The data analysis method uses the partial least square-structural equation modeling (PLS-SEM).

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Journal Info
Journal of E-business and Management Science
Website

Abbrev

JEMS

Publisher

PT. BERBAGI TEKNOLOGI SEMESTA

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of E-business and Management Science (JEMS) is dedicated to publishing and disseminating research results and theoretical discussions, applied analysis, and literature studies in the fields of information technology, computer science, and information ...