Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Nurkhalila Fajrini
Program Studi Ilmu Komunikasi, Universitas Terbuka
Religion Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Tren Citayam Fashion Week dan Brand Endorsement di Tiktok Irla Yulia; Nurkhalila Fajrini; Munadhil Abdul Muqsith
SALAM: Jurnal Sosial dan Budaya Syar-i Vol 10, No 3 (2023)
Publisher : Faculty of Sharia and Law UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjsbs.v10i3.32167

Abstract

This article aims to reveal how the Citayam Fashion Week or CFW trend interests business actors to offer brand endorsements to influencers on social media, Tiktok. The CFW phenomenon has become a hot topic of conversation among the public, making it popular on social media. This has resulted in more and more youth activity content in the form of videos, especially on TikTok which captures young people competing with fashion in the Sudirman area, Jakarta so that it becomes viral or becomes a FYP (For You Page). The CFW phenomenon has led to the emergence of several famous teenagers who have many followers on TikTok, such as Jeje Slebew, Bonge and others. So, various brands then offered endorsements to the CFW youth. This research was conducted to see how the phenomenon of brand endorsement among CFW youth. This research method uses qualitative research with data collection tools in-depth interviews and field observations. The results of the study indicate that a new phenomenon emerged in CFW activities, namely brand endorsement by business actors for CFW youth. On the other hand, business actors also benefit from endorsing CFW youth because with this activity business actors can implement viral marketing strategies in CFW activities.Keywords: Brand Endorsement; Viral Marketing; ticktock; Citayam Fashion Week Abstract Artikel ini bertujuan untuk mengungkapkan bagaimana Tren Citayam Fashion Week atau CFW minat pelaku usaha untuk menawarkan brand endorsement kapada influencer di sosial media, Tiktok. Fenomena CFW menjadi perbincangan hangat masyarakat sehingga jadi populer di media sosial. Hal ini menyebabkan makin banyak konten aktifitas remaja berupa video terutama di TikTok yang mengabadikan anak muda yang beradu fesyen di area Sudirman, Jakarta sehingga menjadi viral atau jadi FYP (For You Page). Fenomena CFW menyebabkan muncul beberapa remaja terkenal dan memiliki banyak follower di TikTok seperti Jeje Slebew, Bonge dan lainnya. Sehingga, berbagai brand kemudian menawarkan endoresement kepada remaja CFW tersebut. Penelitian ini dilakukan untuk melihat bagaimana fenomena brand endorsement di kalangan remaja CFW. Metode penelitian ini menggunakan penelitian kualitatif dengan alat pengumpulan data wawancara mendalam dan observasi lapangan.  Hasil penelitian menunjukkan bahwa munculnya fenomena baru dalam kegiatan CFW yakni brand endorsement yang dilakukan para pelaku usaha terhadap remaja CFW. Di lain pihak, para pelaku usaha juga diuntungkan dengan melakukan endorse terhadap remaja CFW karena dengan adanya kegiatan tersebut para pelaku usaha dapat melaksanakan strategi pemasaran viral marketing dalam kegiatan CFW.Keywords: Brand Endorsement; Viral Marketing; Tiktok; Citayam Fashion Week
Utilisation of Poster Information Media as an Educational Tool for the Fish Farmers in Tanjung Raya District, West Sumatra Nurkhalila Fajrini; Yesi Puspita; Prima Fithri
Warta Pengabdian Andalas Vol 31 No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.2.417-425.2024

Abstract

The Nagari Tageh concept, originally initiated earlier, has evolved into a broader scope, extending beyond the confines of the Covid-19 pandemic, with the overarching goal of accelerating the realization of Nagari Mandiri. The Tanjung Raya community's economic hardships, notably the Fish Farmers of Lake Maninjau, prompted our community engagement team to fortify the ‘New Nagari Tageh’ concept. The activity commenced with developing customized posters catering to the community's specific needs, encompassing imagery, color schemes, and language. Those posters served as a medium for publicizing the Nagari Tageh program in the Agam Regency. Furthermore, our community engagement team engaged in intensive discussions with the Agam Regency government, involving the Regional Development and Planning Agency (DPMD), to gain a better understanding of the on-ground situations and conditions faced by fish cage farmers in the Tanjung Raya subdistrict. Subsequently, our team provided counseling and further guidance to the fish cage farmers, ensuring the successful implementation of the ‘New Nagari Tageh’ concept. This holistic approach aimed to equip the community with the necessary knowledge and education to mitigate the impact of the Covid-19 pandemic across various aspects of community life. Furthermore, it sought to rejuvenate the economic prospects of the fish cage farmers in the Tanjung Raya subdistrict, embodying the essence of the ‘New Nagari Tageh’ concept.
Co-Authors Muqsith, Munadhil Abdul Prima Fithri Yesi Puspita, Yesi Yulia, Irla