Garuda - Garba Rujukan Digital

Tren Citayam Fashion Week dan Brand Endorsement di Tiktok Irla Yulia; Nurkhalila Fajrini; Munadhil Abdul Muqsith
SALAM: Jurnal Sosial dan Budaya Syar-i Vol 10, No 3 (2023)
Publisher : Faculty of Sharia and Law UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjsbs.v10i3.32167

This article aims to reveal how the Citayam Fashion Week or CFW trend interests business actors to offer brand endorsements to influencers on social media, Tiktok. The CFW phenomenon has become a hot topic of conversation among the public, making it popular on social media. This has resulted in more and more youth activity content in the form of videos, especially on TikTok which captures young people competing with fashion in the Sudirman area, Jakarta so that it becomes viral or becomes a FYP (For You Page). The CFW phenomenon has led to the emergence of several famous teenagers who have many followers on TikTok, such as Jeje Slebew, Bonge and others. So, various brands then offered endorsements to the CFW youth. This research was conducted to see how the phenomenon of brand endorsement among CFW youth. This research method uses qualitative research with data collection tools in-depth interviews and field observations. The results of the study indicate that a new phenomenon emerged in CFW activities, namely brand endorsement by business actors for CFW youth. On the other hand, business actors also benefit from endorsing CFW youth because with this activity business actors can implement viral marketing strategies in CFW activities.Keywords: Brand Endorsement; Viral Marketing; ticktock; Citayam Fashion Week Abstract Artikel ini bertujuan untuk mengungkapkan bagaimana Tren Citayam Fashion Week atau CFW minat pelaku usaha untuk menawarkan brand endorsement kapada influencer di sosial media, Tiktok. Fenomena CFW menjadi perbincangan hangat masyarakat sehingga jadi populer di media sosial. Hal ini menyebabkan makin banyak konten aktifitas remaja berupa video terutama di TikTok yang mengabadikan anak muda yang beradu fesyen di area Sudirman, Jakarta sehingga menjadi viral atau jadi FYP (For You Page). Fenomena CFW menyebabkan muncul beberapa remaja terkenal dan memiliki banyak follower di TikTok seperti Jeje Slebew, Bonge dan lainnya. Sehingga, berbagai brand kemudian menawarkan endoresement kepada remaja CFW tersebut. Penelitian ini dilakukan untuk melihat bagaimana fenomena brand endorsement di kalangan remaja CFW. Metode penelitian ini menggunakan penelitian kualitatif dengan alat pengumpulan data wawancara mendalam dan observasi lapangan. Hasil penelitian menunjukkan bahwa munculnya fenomena baru dalam kegiatan CFW yakni brand endorsement yang dilakukan para pelaku usaha terhadap remaja CFW. Di lain pihak, para pelaku usaha juga diuntungkan dengan melakukan endorse terhadap remaja CFW karena dengan adanya kegiatan tersebut para pelaku usaha dapat melaksanakan strategi pemasaran viral marketing dalam kegiatan CFW.Keywords: Brand Endorsement; Viral Marketing; Tiktok; Citayam Fashion Week

Utilisation of Poster Information Media as an Educational Tool for the Fish Farmers in Tanjung Raya District, West Sumatra Nurkhalila Fajrini; Yesi Puspita; Prima Fithri
Warta Pengabdian Andalas Vol 31 No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.2.417-425.2024

The Nagari Tageh concept, originally initiated earlier, has evolved into a broader scope, extending beyond the confines of the Covid-19 pandemic, with the overarching goal of accelerating the realization of Nagari Mandiri. The Tanjung Raya community's economic hardships, notably the Fish Farmers of Lake Maninjau, prompted our community engagement team to fortify the ‘New Nagari Tageh’ concept. The activity commenced with developing customized posters catering to the community's specific needs, encompassing imagery, color schemes, and language. Those posters served as a medium for publicizing the Nagari Tageh program in the Agam Regency. Furthermore, our community engagement team engaged in intensive discussions with the Agam Regency government, involving the Regional Development and Planning Agency (DPMD), to gain a better understanding of the on-ground situations and conditions faced by fish cage farmers in the Tanjung Raya subdistrict. Subsequently, our team provided counseling and further guidance to the fish cage farmers, ensuring the successful implementation of the ‘New Nagari Tageh’ concept. This holistic approach aimed to equip the community with the necessary knowledge and education to mitigate the impact of the Covid-19 pandemic across various aspects of community life. Furthermore, it sought to rejuvenate the economic prospects of the fish cage farmers in the Tanjung Raya subdistrict, embodying the essence of the ‘New Nagari Tageh’ concept.

Government Digital Public Relations Practices in a Culture-Based Smart City: A Qualitative Case Study of Denpasar, Indonesia Irla Yulia; Nurkhalila Fajrini; Sri Pujiati
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6709

Smart city development is often dominated by technology-driven approaches that emphasize digital infrastructure and technological efficiency, while overlooking socio-cultural communication processes and government-public relationships. This study aims to analyze the government’s Digital Public Relations (Digital PR) practices in the context of a culture-based smart city in Denpasar, Indonesia. This study employs an interpretive qualitative case study approach through in-depth interviews, observations of the Denpasar City Government’s digital communication platforms, and literature analysis. The findings reveal that the government’s Digital PR practices function not only as mechanisms for disseminating public information and services but also as relational and socio-cultural communication processes through which the government represents cultural identity, negotiates public legitimacy, and shapes communication relationships in the digital public sphere. However, government-public communication in the digital space remains predominantly informative, institutionally controlled, and not yet fully dialogic or participatory. Public participation also remains layered and unevenly distributed due to disparities in digital literacy, socio-cultural communication structures, and unequal participatory capacities among citizens. Furthermore, non-governmental actors such as community intermediaries, tourism stakeholders, alternative digital media, and tourists actively participate in the production, dissemination, and validation of cultural meanings within Denpasar smart city communication ecosystem. Nevertheless, communicative authority and agenda-setting processes remain institutionally centralized, resulting in collaborative yet asymmetrical participation dynamics. Based on these findings, this study proposes a Culture-Based Digital Public Relations Relationship Model. The model emphasizes that effective communication in culture-based smart cities depends not only on technological readiness and digital infrastructure but also on socio-cultural mediation, participatory communication practices, and the government’s ability to accommodate negotiated cultural meanings within hybrid digital public spaces.

KOMUNIKASI INTERNAL DAN KETERLIBATAN KARYAWAN DALAM SOSIALISASI CODE OF CONDUCT PADA PT HALEYORA POWERINDO BANGKA Nurul Amelia; Nurkhalila Fajrini; Irla Yulia
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 1 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.1.29-40

Rendahnya keterlibatan karyawan dalam menginternalisasi nilai-nilai organisasi menjadi tantangan utama yang dihadapi perusahaan, terutama ketika komunikasi internal belum partisipatif dan bermakna. Penelitian ini bertujuan mengkaji peran komunikasi internal dalam sosialisasi Code of Conduct sebagai manifestasi budaya etik organisasi, serta hubungannya dengan keterlibatan karyawan (employee engagement) di PT Haleyora Powerindo Bangka. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa studi pustaka, observasi, dan wawancara mendalam kepada manajer, koordinator, dan karyawan. Hasil penelitian menunjukkan bahwa komunikasi internal yang konsisten, dialogis, didukung kepemimpinan inspiratif, serta pemanfaatan media digital, mampu meningkatkan keterlibatan karyawan dalam dimensi kognitif, emosional, dan perilaku. Sosialisasi Code of Conduct tidak hanya menjadi sarana penyampaian informasi, tetapi juga ruang pembentukan makna dan penguatan identitas kolektif yang selaras dengan nilai organisasi. Faktor pendukung keterlibatan karyawan meliputi dukungan manajemen dan kedisiplinan internal, sementara faktor penghambat di antaranya perbedaan latar belakang dan keterbatasan waktu. Studi ini menekankan pentingnya komunikasi yang reflektif, empatik, dan transformatif untuk memperkuat budaya organisasi dan menciptakan employee engagement yang berkelanjutan. Rekomendasi diberikan agar perusahaan mengembangkan pola komunikasi yang lebih variatif dan interaktif, serta melakukan evaluasi berkala untuk meningkatkan efektivitas sosialisasi Code of Conduct.

Exploring Muslim Travelers’ Motives through Netnography: The Image of Non-Muslim Cultural Destinations and Halal Culinary Tourism at Pantai Indah Kapuk 2 Nurkhalila Fajrini; Irla Yulia
CHANNEL: Jurnal Komunikasi Vol. 13 No. 2 (2025): CHANNEL: Jurnal Komunikasi 27th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i2.1368

The growing trend of Muslim travelers exploring non-Muslim destinations highlights new challenges in understanding how communication and perception shape travel decisions. This study examines the factors influencing Muslim tourists' intention to visit non-Muslim cultural destinations, with a particular focus on halal culinary tourism at Pantai Indah Kapuk 2 (PIK 2), Jakarta. Employing a netnography approach guided by the Theory of Planned Behavior (TPB), this research was conducted over six months (January-June, 2024) through virtual observation, online interviews, and qualitative content analysis of Instagram and TikTok posts related to halal culinary experiences. The findings reveal three major determinants of visiting intention: the accessibility of halal information, credibility of peer reviews and influencer recommendations, and the presence of Muslim-friendly cultural representations that enhance comfort and trust. Social media functions as a participatory communication space in which destination images and halal narratives are co-created through user-generated content, thereby influencing travelers’ attitudes, social norms, and perceived behavioral control. The study concludes that digital narratives play a central role in shaping Muslim travelers’ behavioral motives toward non-Muslim destinations. These results provide practical implications for destination managers and tourism marketers to design Muslim-friendly communication strategies, and highlight the urgency for future research to explore digital engagement and intercultural inclusivity in halal tourism development. Insights for destination managers and tourism marketers to design Muslim-friendly and communication-based promotional strategies for halal tourism development.

Smart Sustainable Cities: Digital Communication and Information Literacy in Jakarta and Bandung Nurkhalila Fajrini; Irla Yulia; Enggar Mulyajati; Pratiwi Anindita Adji
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17931

Purpose − The development of smart cities in Indonesia has accelerated in an effort to enhance urban sustainability through the integration of information and communication technology (ICT). This study adopts the smart sustainable city framework to examine digital communication transformation and information literacy challenges in Jakarta and Bandung. It aims to explore the implementation of digital communication strategies and identify barriers to information literacy in supporting sustainable urban development. Method − This study employed a qualitative comparative case study approach. Data were collected through semi-structured interviews, direct observations, and document analysis, and were analyzed using thematic analysis to identify patterns in digital communication practices and information literacy challenges. Findings − The findings reveal that Jakarta optimizes digital technology for public service delivery through the JAKI application, while Bandung emphasizes a collaborative and community-based approach through the Bandung Sadayana platform. In addition to these differences in implementation strategies, both cities face similar challenges: a digital literacy gap, uneven public participation, and limitations relating to digital inclusion. The study concluded that the success of smart cities depends not only on the use of technology but also on strengthening information literacy, increasing inclusive citizen participation, and fostering collaboration between the government, the community, and other stakeholders in order to achieve sustainable urban development.

KOMUNIKASI INTERNAL DAN KETERLIBATAN KARYAWAN DALAM SOSIALISASI CODE OF CONDUCT PADA PT HALEYORA POWERINDO BANGKA Nurul Amelia; Nurkhalila Fajrini; Irla Yulia
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 1 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.1.29-40

Rendahnya keterlibatan karyawan dalam menginternalisasi nilai-nilai organisasi menjadi tantangan utama yang dihadapi perusahaan, terutama ketika komunikasi internal belum partisipatif dan bermakna. Penelitian ini bertujuan mengkaji peran komunikasi internal dalam sosialisasi Code of Conduct sebagai manifestasi budaya etik organisasi, serta hubungannya dengan keterlibatan karyawan (employee engagement) di PT Haleyora Powerindo Bangka. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa studi pustaka, observasi, dan wawancara mendalam kepada manajer, koordinator, dan karyawan. Hasil penelitian menunjukkan bahwa komunikasi internal yang konsisten, dialogis, didukung kepemimpinan inspiratif, serta pemanfaatan media digital, mampu meningkatkan keterlibatan karyawan dalam dimensi kognitif, emosional, dan perilaku. Sosialisasi Code of Conduct tidak hanya menjadi sarana penyampaian informasi, tetapi juga ruang pembentukan makna dan penguatan identitas kolektif yang selaras dengan nilai organisasi. Faktor pendukung keterlibatan karyawan meliputi dukungan manajemen dan kedisiplinan internal, sementara faktor penghambat di antaranya perbedaan latar belakang dan keterbatasan waktu. Studi ini menekankan pentingnya komunikasi yang reflektif, empatik, dan transformatif untuk memperkuat budaya organisasi dan menciptakan employee engagement yang berkelanjutan. Rekomendasi diberikan agar perusahaan mengembangkan pola komunikasi yang lebih variatif dan interaktif, serta melakukan evaluasi berkala untuk meningkatkan efektivitas sosialisasi Code of Conduct.

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