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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Administrasi dan Manajemen Pendidikan Hearty : Jurnal Kesehatan Masyarakat WIDYA LAKSANA Jurnal Riset Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Majalah Ilmiah Warta Dharmawangsa JAMP : Jurnal Administrasi dan Manajemen Pendidikan Abdi Masyarakat JL3T (Journal of Linguistics, Literature and Language Teaching) DEDIKASI PKM Jurnal Abdimas Kartika Wijayakusuma CHANNEL: Jurnal Komunikasi Communica : Journal of Communication INJECT Interdisciplinary Journal of Communication
Yulia, Irla
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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FENOMENA CONTENT CREATOR DI KALANGAN REMAJA CITAYAM FASHION WEEK Irla Yulia; Iqbal Miftakhul Mujtahid
Jurnal Warta Dharmawangsa Vol 17, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i2.3180

Abstract

Tren Citayam Fashion Week dan Brand Endorsement di Tiktok Irla Yulia; Nurkhalila Fajrini; Munadhil Abdul Muqsith
SALAM: Jurnal Sosial dan Budaya Syar-i Vol 10, No 3 (2023)
Publisher : Faculty of Sharia and Law UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjsbs.v10i3.32167

Abstract

This article aims to reveal how the Citayam Fashion Week or CFW trend interests business actors to offer brand endorsements to influencers on social media, Tiktok. The CFW phenomenon has become a hot topic of conversation among the public, making it popular on social media. This has resulted in more and more youth activity content in the form of videos, especially on TikTok which captures young people competing with fashion in the Sudirman area, Jakarta so that it becomes viral or becomes a FYP (For You Page). The CFW phenomenon has led to the emergence of several famous teenagers who have many followers on TikTok, such as Jeje Slebew, Bonge and others. So, various brands then offered endorsements to the CFW youth. This research was conducted to see how the phenomenon of brand endorsement among CFW youth. This research method uses qualitative research with data collection tools in-depth interviews and field observations. The results of the study indicate that a new phenomenon emerged in CFW activities, namely brand endorsement by business actors for CFW youth. On the other hand, business actors also benefit from endorsing CFW youth because with this activity business actors can implement viral marketing strategies in CFW activities.Keywords: Brand Endorsement; Viral Marketing; ticktock; Citayam Fashion Week Abstract Artikel ini bertujuan untuk mengungkapkan bagaimana Tren Citayam Fashion Week atau CFW minat pelaku usaha untuk menawarkan brand endorsement kapada influencer di sosial media, Tiktok. Fenomena CFW menjadi perbincangan hangat masyarakat sehingga jadi populer di media sosial. Hal ini menyebabkan makin banyak konten aktifitas remaja berupa video terutama di TikTok yang mengabadikan anak muda yang beradu fesyen di area Sudirman, Jakarta sehingga menjadi viral atau jadi FYP (For You Page). Fenomena CFW menyebabkan muncul beberapa remaja terkenal dan memiliki banyak follower di TikTok seperti Jeje Slebew, Bonge dan lainnya. Sehingga, berbagai brand kemudian menawarkan endoresement kepada remaja CFW tersebut. Penelitian ini dilakukan untuk melihat bagaimana fenomena brand endorsement di kalangan remaja CFW. Metode penelitian ini menggunakan penelitian kualitatif dengan alat pengumpulan data wawancara mendalam dan observasi lapangan.  Hasil penelitian menunjukkan bahwa munculnya fenomena baru dalam kegiatan CFW yakni brand endorsement yang dilakukan para pelaku usaha terhadap remaja CFW. Di lain pihak, para pelaku usaha juga diuntungkan dengan melakukan endorse terhadap remaja CFW karena dengan adanya kegiatan tersebut para pelaku usaha dapat melaksanakan strategi pemasaran viral marketing dalam kegiatan CFW.Keywords: Brand Endorsement; Viral Marketing; Tiktok; Citayam Fashion Week
FENOMENA CONTENT CREATOR DI KALANGAN REMAJA CITAYAM FASHION WEEK Irla Yulia; Iqbal Miftakhul Mujtahid
Jurnal Warta Dharmawangsa Vol 17, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i2.3180

Abstract

Indonesian Students' Behavior Towards Decision-Making In Choosing Distance Learning (Study On Open And Distance Students) Melisa Arisanty; Gunawan Wiradharma; Irla Yulia; Khaerul Anam; Dede Kurniyawan
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 6, No 4 (2023): Volume 6 No 4 Desember 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um027v6i42023p412

Abstract

Abstract: The university needs to know what factors influence student behavior in determining distance learning. It is very necessary as a way to formulate an optimal marketing strategy. This study aimed to determine the influence of student behavior factors consisting of cultural, social, personal, and psychological factors in determining decisions to take distance learning at the Universitas Terbuka. This study's population was UT students registered in the 2023-1 semester, as many as 439,222 students. From this population, there were 10,119 students as respondents with quota sampling techniques from all branch offices throughout Indonesia and abroad. The data analysis technique used is Multiple Linear Analysis with the Enter Method and the SPSS 25.0 for Windows program. The results showed that the student's behavior strongly influenced their decisions in choosing a distance learning system. The main factors shaping student behavior in determining decisions to study remotely are social factors, such as social status and the role of students in society, as well as the personality factors of the students themselves, such as the personal decisions of students in understanding their needs for distance learning systems that are following the conditions they face. In addition to these two factors, cultural factors of residence and student psychology also shape student behavior in determining decisions to study remotely. By knowing these factors, it is hoped can continue to compete with other universities that also organize distance learning courses so that it is always expected to be the first choice of students to participate in the distance learning system.Keywords: Consumer Behavior, Purchasing Decisions, Distance Learning, Multiple Linear Analysis
Indonesian Students' Behavior Towards Decision-Making In Choosing Distance Learning (Study On Open And Distance Students) Arisanty, Melisa; Wiradharma, Gunawan; Yulia, Irla; Anam, Khaerul; Kurniyawan, Dede
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 6, No 4 (2023): Volume 6 No 4 Desember 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um027v6i42023p412

Abstract

Abstract: The university needs to know what factors influence student behavior in determining distance learning. It is very necessary as a way to formulate an optimal marketing strategy. This study aimed to determine the influence of student behavior factors consisting of cultural, social, personal, and psychological factors in determining decisions to take distance learning at the Universitas Terbuka. This study's population was UT students registered in the 2023-1 semester, as many as 439,222 students. From this population, there were 10,119 students as respondents with quota sampling techniques from all branch offices throughout Indonesia and abroad. The data analysis technique used is Multiple Linear Analysis with the Enter Method and the SPSS 25.0 for Windows program. The results showed that the student's behavior strongly influenced their decisions in choosing a distance learning system. The main factors shaping student behavior in determining decisions to study remotely are social factors, such as social status and the role of students in society, as well as the personality factors of the students themselves, such as the personal decisions of students in understanding their needs for distance learning systems that are following the conditions they face. In addition to these two factors, cultural factors of residence and student psychology also shape student behavior in determining decisions to study remotely. By knowing these factors, it is hoped can continue to compete with other universities that also organize distance learning courses so that it is always expected to be the first choice of students to participate in the distance learning system.Keywords: Consumer Behavior, Purchasing Decisions, Distance Learning, Multiple Linear Analysis
OPTIMALISASI PENGGUNAAN MEDIA SOSIAL DALAM PEMASARAN SOSIAL DAN KOMUNIKASI PERUBAHAN PERILAKU (Suatu Pendekatan Studi Literature Review) Yulia, Irla
HEARTY Vol 6 No 2 (2018): AGUSTUS
Publisher : Fakultas Ilmu Kesehatan, Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.969 KB) | DOI: 10.32832/hearty.v6i2.1276

Abstract

Kemajuan teknologi yang semakin pesat dewasa ini telah menciptakan media baru dalam berkomunikasi. Hadirnya teknologi internet memudahkan seseorang untuk berkomunikasi dua arah tanpa adanya batasan ruang dan waktu. Tingginya penggunaan internet di Indonesia yang diikuti dengan tingginya penggunaan media sosial menjadi salah satu alasan mengapa pemanfaatan media sosial harus dilakukan secara optimal dalam bidang promosi kesehatan. Media sosial dapat dimanfaatkan sebagai suatu sarana pemasaran sosial sehingga komunikasi kesehatan yang tercipta di saluran tersebut pada akhirnya akan membawa perubahan perilaku pada individu atau masyarakatnya. Pemilihan media sosial yang sesuai karakteristik khalayak sasaran serta pengelolaan media sosial yang tepat tentunya akan berdampak baik terhadap perubahan perilaku khalayak sasaran.
Penguatan Kompetensi Kader Posyandu Kelurahan Pondok Cabe Ilir Melalui Edukasi Gizi Sebagai Pemenuhan Hak Anak dan Pelatihan Komunikasi Efektif Magta, Mutiara; Farida, Idha; Yulia, Irla; Sulistiana, Susi; Iriani, Faridah; Pardede, Timbul
JURNAL WIDYA LAKSANA Vol 14 No 1 (2025): January
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v14i1.90702

Abstract

Para kader Posyandu didominasi ibu-ibu rumah tangga dengan latar belakang pengetahuan dan pendidikan yang beragam. Hal ini menjadi permasalahan dalam menjalankan program Posyandu karena kader seharusnya memiliki standar wawasan tentang kesehatan dan kemampuan berkomunikasi yang baik agar masyarakat dapat teredukasi dengan benar. Kegiatan ini bertujuan untuk memberikan pelatihan edukasi gizi dan komunikasi efektif kepada kader Posyandu. Jumlah peserta PKM yang mengikuti kegiatan adalah 20 kader dari 15 Posyandu di Kelurahan Pondok Cabe Ilir.  Metode kegiatan berupa pelatihan yang terdiri dari tahap perencanaan, pelaksanaan dan evaluasi. Data kegiatan dikumpulkan melalui catatan observasi dan wawacara serta sebaran instrument kuisioner pre-test dan post-test. Hasil kegiatan dianalisis secara kualitatif dan kuantitatif. Secara kualitatif hasil kegiatan menyatakan bahwa kader berpartisipaasi secara aktif yaitu dengan adanya kehadiran 100% selama kegiatan berlangsung dan aktif dalam diskusi dan tanya jawab. Sedangkan analisis kuantitatif menunjukkan peningkatan signifikan dalam penguasaan pengetahuan gizi anak dan kemampuan komunikasi efektif kader (dari 30% menjadi 90% kader yang mencapai skor ≥75). Pelatihan ini berkontribusi pada upaya pemberdayaan masyarakat melalui peningkatan kompetensi kader Posyandu, yang berdampak pada derajat kesehatan ibu dan anak secara berkelanjutan. Implikasi dari pelatihan ini yaitu kader Posyandu dapat berkomunikasi yang lebih efektif, sehingga dapat memberikan wawasan tentang pemenuhan gizi.
Optimising Digital Public Relations in the Transformation of Smart and Sustainable City Communication: A Case Study of Jakarta and Bandung Yulia, Irla; Fajrini, Nurkhalila; Mulyajati, Enggar
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.844

Abstract

The present study analyses the strategic role of digital public relations (PR) in supporting the transformation of public communication towards Smart Sustainable Cities (SSCs) in Jakarta and Bandung. Using a qualitative case study approach, data were collected through interviews, digital media observation, and analysis of official smart city platforms. Thematic analysis was used to identify key patterns. Findings reveal that both cities use super-apps and social media to improve efficiency, transparency, and digital engagement. Challenges include human resource limitations, low digital literacy among certain groups, one-way communication dominance, and suboptimal system integration. Opportunities arise from the strong digital infrastructure and widespread social media. The study concludes that strengthening human capacity, targeted literacy programs, and interactive communication strategies are essential for effective digital PR in SSCs.
Pelatihan Instagram Bisnis dan Whatsapp Bisnis Untuk UKM di Desa Tonjong, Kabupaten Bogor Yulia, Irla; Rosadi, Raesita Rakhmawati
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.36566

Abstract

Di era digital saat ini produk dan jasa para pengusaha Usaha Kecil dan Menengah (UKM) tidak hanya dapat dipasarkan secara tradisional tetapi juga lewat platform digital seperti e-commerce dan media sosial. Tidak seperti berjualan di e-commerce, pemasaran produk di media sosial jauh lebih mudah dan sederhana. Saat ini, pemasaran produk pengusaha UKM di Desa Tonjong, Kabupaten Bogor masih mengandalkan cara tradisional dan belum menggunakan platform digital. Untuk mendongkrak pemasaran produk perlu diadakan pelatihan pemasaran melalui platform media sosial bagi para pelaku UKM Desa Tonjong agar dapat menjangkau pasar yang lebih luas. Pelatihan pemasaran ini difokuskan pada penggunaan aplikasi Instagram Bisnis dan WhatsApp Bisnis. Hal ini karena, dua aplikasi ini adalah aplikasi yang paling sering digunakan dan diakses oleh masyarakat Indonesia. Pelatihan ini bertujuan untuk meningkatkan keahlian pemasaran para pelaku UKM Desa Tonjong melalui platform Instagram Bisnis dan WhatsApp Bisnis untuk memasarkan dan mempromosikan produknya. Setelah diadakan pelatihan, peserta memiliki akun Instagram Bisnis dan WhatsApp Bisnis, serta memiliki keahlian untuk menggunakannya dalam kegiatan promosi dan penjualan produknya.
Language of Innovation: Abbreviations in Jakarta Smart City Annual Report Enggar Mulyajati; Nurkhalila Fajrini; Irla Yulia; Pratiwi Anindita Adji
JL3T (Journal of Linguistics, Literature and Language Teaching) Vol. 11 No. 2 (2025): JL3T Vol. XI No. 2 2025
Publisher : UPT. Pengembangan Bahasa IAIN Zawiyah Cot Kala Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jl3t.v11i2.12677

Abstract

Co-Authors Dede Kurniyawan Diana Dogboyou Enggar Mulyajati Enggar Mulyajati Fajrini, Nurkhalila Idha Farida Iqbal Miftakhul Mujtahid Iriani, Faridah Khaerul Anam Kurniyawan, Dede Mario Aditya Prasetyo Melisa Arisanty Muqsith, Munadhil Abdul Mutiara Magta Nurkhalila Fajrini Nurkhalila Fajrini Nurul Amelia Pardede, Timbul Pratiwi Anindita Adji Rosadi, Raesita Rakhmawati Sri Pujiati Susi Sulistiana Wiradharma, Gunawan