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Fauzi Caniago
Politeknik Pajajaran ICB Bandung
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PELATIHAN PENGEMBANGAN BISNIS DIGITAL KUE BASAH BAGI KELOMPOK PKK TINGKAT KELURAHAN KOTA BANDUNG Herman Hopmans; Said Bambang Nurcahya; Fauzi Caniago
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.412 KB) | DOI: 10.59820/pengmas.v1i1.13

Abstract

The Family Welfare Empowerment Group (PKK) at the kelurahan level has the duties and functions as coaches and implementers of the PKK work program in accordance with the needs of the community in the kelurahan, in addition to planning, gathering, mobilizing potential, also providing guidance and motivation for PKK groups at the RW and RT levels, for that socialization, supervision, monitoring and evaluation of the implementation of the PKK program became very dominant. One of the family welfare empowerment activities is to provide training that aims to increase knowledge and skills in making cakes and marketing digitally (Digital Marketing), Wet Cake is one of the foods most often served at meetings, meetings, picnics, training recitations, as well as community gatherings. Wet cakes themselves are foods that have various food ingredients with soft textures but have a short shelf life, many traditional Indonesian traditional cakes such as lemper, resoles, cucur, kue lumpur, pukis, banana sponge, omelette, and nagasari are put together in a cardboard box and served at the meeting. The tendency of PKK mothers usually to make wet cakes seasonally or if there is a big event so that it cannot be used as a daily business item, for that Digital Marketing is one solution in attracting customers, recognizing customers through digital media is easier to interact because of the content on the account. Social media that is created can see who likes, domicile, economic strata, and community, we can also identify competitors, ask for customer feedback and make survey questionnaires distributed through groups and business communities around the city of Bandung.
PERAN PENDIDIKAN AGAMA DI KELUARGA DALAM MENGURANGI PENYALAHGUNAAN NARKOBA DI KALANGAN REMAJA Fauzi Caniago
Jurnal Sosio dan Humaniora (SOMA) Vol 1 No 1 (2022): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.586 KB) | DOI: 10.59820/soma.v1i1.16

Abstract

Generally, young people want to show their behavior and attitude trying to present and signalize their identity, so that very sensitive to changes that happened around, which mentioned can generate conflict in young people which affect negativity to growth of forming young people which is have opportunity to generate behavior which digressing ( delinquent ).One of the present day young people’s behavior able to be categorized into behavior digress from religion teaching is abuse of forbidden drug which more knowledgeable with term of Drug/Narkoba. Problem appear of this Drugs/Narkoba, have come to big problem more and more day, increase its amount and difficult to be controlled or discontinued. Abuse of Drugs/Narkoba among young people happened because less of construction of education specially education of religion and is diffuse of observation by their parents, so that they unable to control their passion .Therefore, to handle them should do steps by parents, such as 1). Give religion teaching at home 2). Fill the children free time.,3). Parent’s byword. 4). Parent’s attention ,5). Control to the children’s behavior ,6). Creating feel climate in the family 7). Teach child to save money 8). Help their talent and enthusiasm through art/cultural
ETIKA ISLAM DALAM BAURAN PROMOSI Fauzi Caniago
Jurnal Ilmiah Magister Ilmu Administrasi Vol. 17 No. 1 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/jimia.v17i1.690

Abstract

Promosi merupakan  suatu upaya atau kegiatan dalam mempengaruhi agar mereka mau melakukan pembelian terhadap produk yang ditawarkan, saat ini atau di masa yang akan datang.  Akan tetapi, di berbagai kesempatan sering kita menyaksikan sendiri baik langsung maupun melalui media sosial dan masa banyak  promosi-promosi yang tidak sesuai dengan aturan syariat islam. Jenis penelitian ini adalah  penelitian  deskriptif kualitatif, dengan memakai   jenis data sekunder serta menggunakan teknik pengumpulan data studi dokumen. Salah satu upaya  yang dilakukan produsen atau perusahaan untuk mempromosikan produknya  agar dapat diterima, diminati oleh masyarakat yaitu dengan menggunakan bauran promosi  yang sesuai dengan etika islam yaitu : a). Jujur dalam berpromosi, b). Jangan mudah mengobral sumpah  dalam berpromosi, c). Menghindari berpromosi palsu dan mudah mengobral janji, d).Teknik promosi  Sales force  tidak harus menggunakan daya tarik seksual, daya  tarik  emosional, dan kesaksian palsu (testimony buatan), e). Tidak merendahkan produk saingannya,  f.) Menjaga agar selalu memenuhi akad dan janji serta kesepakatan-kesepakatan di antara kedua belah pihak (pembeli dan penjual).
Co-Authors Herman Hopmans Said Bambang Nurcahya