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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Format : Jurnal Imiah Teknik Informatika Jurnal Informatika Angkasa: Jurnal Ilmiah Bidang Teknologi Compiler KACANEGARA Jurnal Pengabdian pada Masyarakat Journal of Appropriate Technology for Community Services Journal of Computer Networks, Architecture and High Performance Computing Jurnal Pengabdian Harapan Bangsa
Salam Aryanto
Institut Teknologi Dirgantara Adisutjipto
Aerospace Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Social Sciences

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Pendampingan dan pelatihan cara pengambilan foto produk UMKM untuk pemasaran di media sosial Nugraheny, Dwi; Pujiastuti, Asih; Sudaryanto, Sudaryanto; Wintolo, Hero; Agustian, Harliyus; Aryanto, Salam; Indrianingsih, Yuliani; Honggowibowo, Anton Setiawan
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 5, No 1 (2022): Januari
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v5i1.1017

Abstract

The development of photography is very rapid and has become a very important need for human life. Many business opportunities can be created through photography, one of them is to support the marketing of a product. Product Photos are one of the factors that support so that merchandise will sold well. So it can be said that photography is a medium of visual communication in promoting products. Pengkok village is one of several villages in the Patuk Gunung Kidul sub-district which has many regional superior products produced by Micro, Small and Medium Enterprises (MSMEs). The activity of promoting superior products from the region is very important to support tourism activities and the economy of the surrounding community, especially in Patuk District, Gunung Kidul Regency. One of the activities to support promotions that can be done is taking pictures of attractive and beautiful products. Not all product photos for promotional purposes are produced from expensive and sophisticated equipment. Understanding photography techniques to take products’ photos is an important part in promoting products that attract consumers' attention. Therefore, there is a need for training in product shooting techniques using a smartphone. For this reason, to meet the needs of partners (BKAD in Patuk District) a Accompaniment/Training on product shooting techniques using Smartphones for MSME products in Pengkok village was held in the form of Community Service activities. The implementers of this service are lecturers of the Informatics Study Program, Adisutjipto Aerospace Technology Institute assisted by several students of the Informatics Study Program. This training is expected to increase the skills of the MSMEs of Pengkok Village in using smartphone cameras to take pictures of their products as marketing support, so that the resulting images/photos look better and attractive to consumers.The result of monitoring evaluation that has been done during the training is, there is 64% skill increase of the MSMEs of Pengkok Village in photography technique to take attractive product photos.
Co-Authors . Sudaryanto Agustian, Harliyus Anggraini Kusumaningrum Anggraini Kusumaningrum, Anggraini Anton Setiawan Honggowibowo Anton Setiawan Honggowibowo Anton Setiawan Honggowibowo Arwin Datumaya Wahyudi Sumari Astika Ayuningtyas Astika AyuningTyas, Astika Basir Basir Basir, Basir Berland Vardy Pratama Dwi Nugraheny Dwi Nugraheny Dwi Nugraheny Dwi Nugraheny, Dwi Harliyus Agustian Haruno Sajati Haruno Sajati Ida Ayu Putu Sri Widnyani Jabbar Akhmad Marni Astuti, Marni Muhamad Hafish Nurcahyani Dewi Retnowati Nuryatno, Edi Triono Pamungkas, Dedi Bintang Pinandhita, Lazuardy Rahendra Pratama, Berland Vardy Pujiastuti, Asih Setyadi Setyadi Sudaryanto Sudaryanto SUDARYANTO SUDARYANTO Sudaryanto Sudaryanto Uyuunul Mauidzoh Wintolo, Hero Yenni Astuti, Yenni Yuliani Indrianingsih Yuliani Indrianingsih