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Nurrahma Sari Putri
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
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STRATEGI PEMASARAN PRODUK TABUNGAN HAJI PADA BANK SYARIAH INDONESIA KCP JAMBI SIPIN BAKARUDDIN Silvia Dewi Saputri; Ahmad Syahrizal; Nurrahma Sari Putri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.231

Abstract

A marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts over time, providing direction to marketing efforts at every level and location. Marketing is a concept that uses many philosophies in its application. The marketing concept can be realized by identifying and formulating consumer wants and needs and must create products, prices, promotions, distribution that suit the conditions of target consumers. This research uses qualitative methods and also uses data collection techniques through interviews. The data used is primary data, namely data taken directly from the research site. The results of this research show that the marketing strategy for Hajj savings products implemented by Bank Syariah Indonesia KCP Jambi Sipin Bakaruddin is in the form of a 7P marketing mix which includes product, price, place, promotion, people, physical evidence and process strategies with several obstacles for Bank Syariah Indonesia in marketing Hajj savings products. The input for Bank Syariah Indonesia KCP Jambi Sipin Bakaruddin is that the bank should evaluate each marketing strategy for Hajj savings products that has been implemented and then strategies that have deficiencies can be corrected and perfected again.
PENGARUH PRODUK, PROMOSI, HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DARI PERSFEKTIF EKONOMI ISLAM Rahmad Iinminardi; Anzu Elvia Zahara; Nurrahma Sari Putri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.232

Abstract

. This research aims to find out whether product quality, promotion, price and distribution channels influence the decision to purchase MS Glow products from the official MS Glow Tebo reseller. This research variable uses a dependent variable and an independent variable. The dependent variable of this research is the consumer's product purchasing decision. The independent variables are the influence of product, promotion, price and distribution channels. Research was conducted on consumers of the official MS Glow reseller, Tebo Regency, Jambi. The population in this study were consumers who purchased MS Glow Tebo products, Jambi. The sampling technique used purposive sampling and a research sample of 58 respondents was obtained. The method used is a quantitative method. This research uses instrument tests (validity and reliability tests), multicollinearity tests, normality tests, F tests and T tests. Meanwhile, data processing uses the SPSS program.Based on research results, product quality, promotion and price have a significant influence on the decision to purchase MS Glow products from the Official Reseller MS Glow Tebo. Meanwhile, distribution channel variables do not have a significant effect on purchasing decisions for MS Glow products at the Official Reseller MS Glow Tebo. This is proven based on the results of the t test and f test.
Pengaruh Fenomena Korean Wave dan Ulasan Online Terhadap Minat Halal Industry Korean Gen Z Muslim Kota Jambi Nur ayunatasya; Ahmad syahrizal; Nurrahma sari putri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.823

Abstract

The aim of this research is to analyze the influence of the Korean Wave phenomenon and online reviews on interest in purchasing halal Korean industry products among Gen Z Muslims in Jambi City. Data analysis uses multiple linear regression. The research results show that the Fcount value is 95.183, where this value is greater than Ftable = 2.70 (Fcount> Ftable). Furthermore, the results of the partial test show that the Korean Wave phenomenon has a significance value of 0.044 (P<0.05), so that the Korean Wave phenomenon has no effect on buying interest. Meanwhile, online reviews have a significance value of 0.000 (0<0.05). This means that reviews have a real influence on interest in buying halal industrial Korean products among gen Z Muslims in Jambi City. The coefficient of determination (R2) as seen from the Adjusted R Square value is 0.655 or 65.5%. This means that 65.5% of interest in buying halal industrial Korean products among Gen Z Muslims in Jambi City is influenced by the Korean Wave phenomenon and online reviews.
Co-Authors Ahmad Syahrizal Anzu Elvia Zahara Nur ayunatasya Rahmad Iinminardi Silvia Dewi Saputri