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Nur ayunatasya
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
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Pengaruh Fenomena Korean Wave dan Ulasan Online Terhadap Minat Halal Industry Korean Gen Z Muslim Kota Jambi Nur ayunatasya; Ahmad syahrizal; Nurrahma sari putri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.823

Abstract

The aim of this research is to analyze the influence of the Korean Wave phenomenon and online reviews on interest in purchasing halal Korean industry products among Gen Z Muslims in Jambi City. Data analysis uses multiple linear regression. The research results show that the Fcount value is 95.183, where this value is greater than Ftable = 2.70 (Fcount> Ftable). Furthermore, the results of the partial test show that the Korean Wave phenomenon has a significance value of 0.044 (P<0.05), so that the Korean Wave phenomenon has no effect on buying interest. Meanwhile, online reviews have a significance value of 0.000 (0<0.05). This means that reviews have a real influence on interest in buying halal industrial Korean products among gen Z Muslims in Jambi City. The coefficient of determination (R2) as seen from the Adjusted R Square value is 0.655 or 65.5%. This means that 65.5% of interest in buying halal industrial Korean products among Gen Z Muslims in Jambi City is influenced by the Korean Wave phenomenon and online reviews.
Co-Authors Ahmad Syahrizal Nurrahma Sari Putri