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All Journal Journal of Business and Behavioural Entrepreneurship MUHKAL: Jurnal Pengabdian Kepada Masyarakat
Vina Pebianti
Universitas Negeri Jakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Factors of Affecting The Intention of Merchandise In Flight Helda Wahyurizki; Vina Pebianti; Mitsalina Tantri
Journal of Business and Behavioural Entrepreneurship Vol 7 No 1 (2023): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.007.1.04

Abstract

This study aims to determine the effects of attitude, brands, social influence and satisfaction on purchase intentions of merchandise in flight to air transportation service users both domestically and abroad. This research used accidental sampling technique which was conducted on 201 samples from users of domestic or foreign air transportation services in 2019. The method was a questionnaire and an interview. By using SEM Amos 21 statistical tools. The results showed that all variables used in this study were attitudes, brands, social influences and satisfaction had a significant and positive influence on purchase intention variables. This shows that the presence of internal and external factors of a customer will also affect the customer's purchase intention for a merchandise.
LITERASI KEUANGAN DAN LITERASI TEKNOLOGI BAGI PESANTREN KEWIRAUSAHAAN ISTANA MULIA ANYER Atik Widayati; Jerry; Agung Dharmawan Buchdadi; Nabillah Hasna; Vina Pebianti
MUHKAL Vol 1 No 2 (2023)
Publisher : STIE Muhammadiyah Kalianda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article discusses increasing financial literacy and technology literacy among students and teachers at the Mulia Anyer Entrepreneurship Islamic Boarding School. The method developed is training with simulation which is preceded by an analysis of the condition of the activity participants. The simulation was carried out by giving a pre-test related to financial literacy and technology literacy to 30 participants consisting of students and teachers. The results of the simulation show that the level of financial and technological literacy of the students and teachers is still low. Therefore, a training was conducted entitled "Using Technology for Business". By participating in this training, they hope to be able to increase financial literacy and financial technology, and have an impact on good financial management and avoid various financial crimes.
Co-Authors Agung Dharmawan Buchdadi Atik Widayati Helda Wahyurizki Jerry Jerry Mitsalina Tantri Nabillah Hasna