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All Journal Bibliotika : Jurnal Kajian Perpustakaan dan Informasi JURNAL ILMU PERPUSTAKAN (JIPER) Jurnal Riset Ekonomi Syariah Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA)
Adzkiyah Mubarokah
UIN SUNAN KALIJAGA YOGYAKARTA
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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BRANDING PERPUSTAKAAN MELALUI AKUN INSTAGRAM DALAM MENUNJANG BAURAN PEMASARAN DIGITAL DI GRHATAMA PUSTAKA YOGYAKARTA Adzkiyah Mubarokah; Nurdin Laugu
BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi Vol 7, No 1 (2023)
Publisher : Departemen Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang (UM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um008v7i12023p45-56

Abstract

A library as an information center has innovated in branding libraries through social media, one of which is through Instagram. This article discusses the branding carried out by the library through the Instagram account @Balaiyanpus.Dpaddiy in an effort to support the digital marketing mix at Grhatama Pustaka Yogyakarta. This research uses qualitative methods with a descriptive approach through field research methods. Research data were obtained from interviews with informants, literature reviews, and documentation. This study found the results that Grhatama Pustaka's Instagram has supported the marketing mix, judging from the SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Actions, Control) theory. The first aspect of situation analysis on the indicators that are the reference is four, namely customer insight, competitor analysis, and current channel, as well as using SWOT analysis has been fulfilled, the second aspect of the objectives indicators that have not been met, namely on unmeasured goals, the third aspect of strategy has also been fulfilled, the fourth aspect of tactics using the 7P marketing mix theory, 7P indicators that are still constrained are indicators of people or people who are still lacking, the fifth aspect of actions where indicators that have not been fulfilled, namely unstructured program planning carried out in writing and the sixth aspect of control monitored has been carried out by Grhatama Pustaka Yogyakarta 
Market Religion and Religion Marketplace in Digital World Adzkiyah Mubarokah
Jurnal Riset Ekonomi Syariah Volume 3, No. 1, Juli 2023 Jurnal Riset Ekonomi Syariah (JRES)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jres.v3i1.1724

Abstract

Abstract. This article discusses the marketing of religion and how religion is marketed in the digital world. This research uses a descriptive qualitative approach with a library research method to This article discusses the marketing of religion and how religion is marketed in the digital world. This research uses a descriptive qualitative approach with a library research method to find out about the development of the religious market and how it is marketed in society. The study found that Religion is a product subject to the desires and changes of an unregulated market where the benefits to suppliers are high and the barriers to entry are low, there will be considerable competition for consumers. The current development of the times follows the current development of digital information technology. In the past, when religious marketing was still carried out through cultural integration, for example the spread of religion through the spread of religion by Wali Songo through puppet art, gamelan and other appropriate local activities, then developed again through the realm of education, print media and finally spread through electronic media radio, television and the internet which included the realm of developing the digital religious marketing mix. Abstrak. Artikel ini membahas tentang pemasaran agama dsn bagaimana agama itu di pasarkan di dunia digital. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi pustaka (library research) untuk mengetahui tentang perkembangan pasar agama dan bagaimana agama itu dipasarkan di masyarakat. Kajian ini menemukan hasil, bahwa Agama adalah produk yang tunduk pada keinginan dan perubahan pasar yang tidak diatur dimana manfaat bagi pemasok tinggi dan hambatan masuk rendah, akan ada persaingan yang cukup besar untuk konsumen religious. Arus perkembangan zaman mengikuti arus perkembangan teknologi informasi digital. Dahulu saat pemasaran agama masih dilaksanakan melalui pembauran budaya contoh di Indonesia misalnya penyebaran agama melalui penyebaran agama oleh Wali Songo melalui seni wayang, gamelan dan kearafin lokal yang sesuai lainnya, kemudian berkembang lagi melalui ranah Pendidikan, media cetak dan akhirnya tersebar melalui media elektronik radio, televisi dan internet yang termasuk kepada ranah perkembangan bauran pemasaran agama secara digital.
COMPARISON OF COLLECTION DEVELOPMENT IN UK UNIVERSITY LIBRARIES AND INDIAN INSTITUTE OF TECHNOLOGY LIBRARIES Adzkiyah Mubarokah; Sri Rohyanti Zulaikha
Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA) Vol 2, No 2 (2023): Juni 2023
Publisher : Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jipka.v2i2.66368

Abstract

This article discusses the development of existing collections in college libraries, using a comparison of case studies in the UK Library and the Indian East Institute of Technology Library. The purpose of this study is to find out the process of developing collections in libraries. The method used is a study of literature such as jurnals and books as well as other reading materials that contain the development of library collections. Research is reviewed based on theories related to collection development, namely the principle of collection development adopted by the National Library of the Republic of Indonesia. The results obtained are first in the UK library to develop collections by emphasizing content development by involving several collection development selection processes which are usually procured through purchase and also Cooperation with nss institutions or National Student Surveys. Secondly from the library of the Eastern Institute of Technology of India carried out collection development, the library is located in two locations named after IIT Guwahati library and IIT Patna.Aspects of collection development, namely selection, acquisition, finance and management of collections, play an important role in the development of collections to serve their users. The resources acquired in the selected IIT are identified by the pricing option and review the license of the electronic resource but with other different modes of acquisition. there are many shortcomings, especially in the network of connections from outside so that the system of developing library material collections becomes less than optimalKeywords: development; collections ; library
ALUR TAHAPAN PENGEMBANGAN KOLEKSI DI PERPUSTAKAAN SMAN 1 BENGKULU TENGAH Kartika Puspita Sari; Sri Rohyanti Zulaikha; Adzkiyah Mubarokah
JURNAL ILMU PERPUSTAKAAN (JIPER) Vol. 5, No. 2 (2023): September
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jiper.v5i2.16904

Abstract

Pengembangan koleksi memberi pengaruh besar dalam memenuhi kebutuhan pengguna yang semakin beragam. Penelitian ini tentang tahapan pengembangan koleksi yang ada di perpustakaan sekolah yakni SMAN 1 Bengkulu Tengah. Tujuan dari penelitian untuk memberikan wawasan terkait apa yang harus dilakukan dalam pengembangan koleksi agar nantinya mampu menjadi bahan rujukan bagi perpustakaan setingkat lainnya. Metode yang digunakan pada penelitian ini adalah kualitatif dengan fokus penelitian lapangan secara langsung. Data dikumpulkan dengan proses wawancara, dokumentasi dan observasi. Teknik analisis data menggunakan reduksi data. Hasil penelitian ini yakni tahapan pengembangan koleksi yang ditinjau secara garis besar komponen kegiatan tersebut terbagi atas enam komponen, yaitu analisis masyarakat, kebijakan seleksi, seleksi, pengadaaan, penyiangan dan evaluasi koleksi. Perpustakaan. Pengembangan koleksi di Perpustakaan SMAN 1 Bengkulu Tengah sudah dilakukan rutin sesuai anggaran, kebijakan pengembangan koleksi sudah ada namun perlu beberapa revisi untuk dijadikan pedoman baku. Staf perpustakaan yang ada di SMAN 1 Bengkulu Tengah terdiri dari 5 orang yang dibagi menjadi satu orang kepala perpustakaan, dua orang pada layanan pemustaka, satu orang pada layanan teknologi informasi dan satu orang pada layanan teknis, dimana pengembangan koleksi dibawah tanggung jawab layanan teknis.Kata Kunci:PengembanganKoleksiTahapan 
Market Religion and Religion Marketplace in Digital World Adzkiyah Mubarokah
Jurnal Riset Ekonomi Syariah Volume 3, No. 1, Juli 2023 Jurnal Riset Ekonomi Syariah (JRES)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jres.v3i1.1724

Abstract

Abstract. This article discusses the marketing of religion and how religion is marketed in the digital world. This research uses a descriptive qualitative approach with a library research method to This article discusses the marketing of religion and how religion is marketed in the digital world. This research uses a descriptive qualitative approach with a library research method to find out about the development of the religious market and how it is marketed in society. The study found that Religion is a product subject to the desires and changes of an unregulated market where the benefits to suppliers are high and the barriers to entry are low, there will be considerable competition for consumers. The current development of the times follows the current development of digital information technology. In the past, when religious marketing was still carried out through cultural integration, for example the spread of religion through the spread of religion by Wali Songo through puppet art, gamelan and other appropriate local activities, then developed again through the realm of education, print media and finally spread through electronic media radio, television and the internet which included the realm of developing the digital religious marketing mix. Abstrak. Artikel ini membahas tentang pemasaran agama dsn bagaimana agama itu di pasarkan di dunia digital. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi pustaka (library research) untuk mengetahui tentang perkembangan pasar agama dan bagaimana agama itu dipasarkan di masyarakat. Kajian ini menemukan hasil, bahwa Agama adalah produk yang tunduk pada keinginan dan perubahan pasar yang tidak diatur dimana manfaat bagi pemasok tinggi dan hambatan masuk rendah, akan ada persaingan yang cukup besar untuk konsumen religious. Arus perkembangan zaman mengikuti arus perkembangan teknologi informasi digital. Dahulu saat pemasaran agama masih dilaksanakan melalui pembauran budaya contoh di Indonesia misalnya penyebaran agama melalui penyebaran agama oleh Wali Songo melalui seni wayang, gamelan dan kearafin lokal yang sesuai lainnya, kemudian berkembang lagi melalui ranah Pendidikan, media cetak dan akhirnya tersebar melalui media elektronik radio, televisi dan internet yang termasuk kepada ranah perkembangan bauran pemasaran agama secara digital.
Co-Authors Kartika Puspita Sari Nurdin Laugu Sri Rohyanti Zulaikha