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All Journal Jurnal Agribisnis Terpadu
Sheptinaz Putri Herdiana
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (SUATU KASUS PADA DAGING GRILL DI CILAMAYA CAFE AND RESTO CILEGON) Sheptinaz Putri Herdiana; Ratna Mega Sari; Suherman Suherman; Andjar Astuti
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20159

Abstract

 This study aims to determine the effect of price, product quality, and service quality on grilled meat consumer satisfaction at Cilamaya Cafe and Resto Cilegon. The number of respondents in this study were 40 respondents, namely grilled meat consumers at Cilamaya Cafe and Resto Cilegon. Sampling using purposive sampling. Data collection techniques through observation, interviews, questionnaires, and literature study. In proving and analysis, the data processing method used in this study uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, and analysis of the coefficient of determination (R2), T test (partial), and F test (simultaneous). The test results using the T test in this study can mean that: price has a positive and significant effect on consumer satisfaction (3,496 > 2,028). Product quality has a positive and significant effect on customer satisfaction (4.752 > 2.028). Service quality has a positive and significant effect on customer satisfaction (2.147 > 2.028). While the results of testing using the F test in this study can say that: price, product quality, and service quality have a positive and significant effect on customer satisfaction (120.193 > 2.86). 
Co-Authors Astuti, Andjar Ratna Mega Sari Suherman, Suherman