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All Journal Jurnal Agribisnis Terpadu MOVE: Journal of Community Service and Engagement Proceedings Series on Physical & Formal Sciences
Ratna Mega Sari
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering

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Risiko Harga Sayuran Masa Pandemi Covid 19 Di Kota Serang Ratna Mega Sari; Andjar Astuti; Asih Mulyaningsih; Ari Tresna Sumantri; Setiawan Sari Yoga
JURNAL AGRIBISNIS TERPADU Vol 14, No 2 (2021)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v14i2.13277

Abstract

Vegetable Price Risk During Covid-19 Pandemic in Serang City. This research aims to analyze price risk of vegetables during pandemic period in Serang City and to identify risk sources of high price risk vegetables in Serang city. Research was conducted by using secondary data from central bureau of statistic of Banten. Risk level was obtained by variation coefficient analysis through variance and standard deviation analysis. Identification of risk sources is conducted descriptively. Analysis result show that vegetables with high price risk with variation coefficient are spinach (0.058), long beans (0.052), potato (0.057), cucumber (0.094), cabbage (0.116), chayote (0.056), bean sprouts (0.059), long eggplant (0.051) and tomato (0.119). It can be concluded that tomato is vegetable with the highest risk which is followed by cabbage, cucumber, bean sprouts, spinach, potato, long beans, and long eggplant.Risk sources are generally caused by vegetables character which is typically perishable and supply fluctuations which is caused by pandemic condition. 
RISIKO USAHA PENGRAJIN GULA AREN DI KABUPATEN LEBAK, BANTEN KABUPATEN LEBAK, BANTEN Ratna mega sari; Andjar Astuti; Suherman Suherman; Setiawan Sariyoga; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 13, No 1 (2020)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.892 KB) | DOI: 10.33512/jat.v13i1.7963

Abstract

The purpose of this study is to analyze  risk of palm sugar craftsman business which includes production risk and income risk. The research data used are primary and secondary data which are processed descriptively and quantitatively. Quantitative data is processed using variance analysis, deviation standard and coefficient of variation. The results showed the risk of production of the palm sugar business in Lebak Regency had a high coefficient of variation reaching 0.26086 or 26.09 percent, meaning that every single rupiah produced the risks faced were 0.26086 or 26.09%. the risk received by the brown sugar craftsmen in Lebak Regency is 0.4371 or reaches 43.71% of the income earned by farmers with a deviation standard of 62916.26. craftsmen need to be careful in running a brown sugar business so that the combination of the use of inputs can achieve maximum output and brown sugar businesses achieve efficiency because thus both production risk and revenue risk can be reduced so that the brown sugar business can produce high production and high income
Digital Marketing Training for MSMEs to Increase Marketing Channel of Local Banten Product Septariawulan Kusumasari; Fitria Riany Eris; Yudi LA Salampessy; Anggoro Suryo Pramudyo; Ratna Mega Sari; Bayu Meindrawan; Vega Yoesepa Pamela; Winda Nurtiana; Nezly Nurlia Putri; Karmelia Nurrohmah
MOVE: Journal of Community Service and Engagement Vol. 2 No. 2 (2022): November 2022
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i2.145

Abstract

This community service activity is a digital marketing training conducted by a lecturer of Food Technology Study Program, Sultan Ageng Tirtayasa University to the people of Ciborang Village, Kadubeureum Village, Pabuaran District, Serang Regency. The purpose of this service activity is to provide training and practical knowledge of management knowledge in helping the people of Ciborang Villages represented by MSMEs Karisma Creativa, to improve the marketing of Banten local products with digital marketing strategies. The methods used are survey and direct material delivery, as well as simulations and discussions on digital marketing strategies. The results obtained were that the people of Ciborang Village, especially MSMEs Karisma Creativa member, were very enthusiastic in training and discussions. The results of this training are expected that the people of Ciborang Village, especially MSMEs Karisma Creativa, can optimize the use of the marketplace as a marketing tool to Increase Marketing Channel of Local Banten Product.
Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian Cabai Rawit Merah (Capsicum chinense jacq) di Pasar Anyar, Kota Tangerang Yesi Nurvita Sari; Ratna Mega Sari; Ahmad Bukhari
Proceedings Series on Physical & Formal Sciences Vol. 4 (2022): Prosiding Seminar Nasional Fakultas Pertanian dan Perikanan
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pspfs.v4i.538

Abstract

The purpose of this research is to analyze the effect of price, attitude, income, product quality and sales location on purchasing decisions both partially and simultaneously. This research was conducted in Pasar Anyar, Tangerang City. The study time was conducted in December - Maret 2022. The type of research used is descriptive quantitative research. The sampling technique used in this study was incidental sampling with a total sample of 50 people. The analysis technique used in this study is descriptive statistical analysis, multiple linear regression analysis, classical assumption test and hypothesis test. The results of the t-test (partial) indicate that the product quality variable (X4) have a significance value of < 0,05 and t-test > t-table. It can be concluded that partially the independent variables have a significant effect on purchasing decisions (Y). While the price variable (X1), attitude (X2), income (X3), and sales location (X5) has a significance value of > 0,05 and t-test < t-table. It can be concluded that partially price variable does not affect the purchase decision (Y). The results of the F-test show a significance value of < 0.05 and f-test > f-table. It can be concluded that the variable price, attitude, income, product quality and sales location together have a significant effect on purchasing decisions on Cabai Rawit
PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (SUATU KASUS PADA DAGING GRILL DI CILAMAYA CAFE AND RESTO CILEGON) Sheptinaz Putri Herdiana; Ratna Mega Sari; Suherman Suherman; Andjar Astuti
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20159

Abstract

 This study aims to determine the effect of price, product quality, and service quality on grilled meat consumer satisfaction at Cilamaya Cafe and Resto Cilegon. The number of respondents in this study were 40 respondents, namely grilled meat consumers at Cilamaya Cafe and Resto Cilegon. Sampling using purposive sampling. Data collection techniques through observation, interviews, questionnaires, and literature study. In proving and analysis, the data processing method used in this study uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, and analysis of the coefficient of determination (R2), T test (partial), and F test (simultaneous). The test results using the T test in this study can mean that: price has a positive and significant effect on consumer satisfaction (3,496 > 2,028). Product quality has a positive and significant effect on customer satisfaction (4.752 > 2.028). Service quality has a positive and significant effect on customer satisfaction (2.147 > 2.028). While the results of testing using the F test in this study can say that: price, product quality, and service quality have a positive and significant effect on customer satisfaction (120.193 > 2.86). 
Pengaruh Fluktuasi Harga & Ketersediaan Bahan Baku Kedelai Terhadap Hasil Produksi Perajin Tempe di Desa Pejaten, Kecamatan Kramatwatu, Kabupaten Serang, Provinsi Banten R.J. Bladys Sultany Xyalam; Andjar Astuti; Ratna Mega Sari
Proceedings Series on Physical & Formal Sciences Vol. 5 (2023): Prosiding Seminar Nasional Fakultas Pertanian dan Perikanan
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pspfs.v5i.710

Abstract

Tempeh is a high protein food that is reasonably priced. Capital constraints are a common source of concern in the temporary housing industry, and raw material prices are rising. To avoid losses, many tempeh artisans in Kramatwatu improvise during the tempeh-making process. Production components are inextricably linked in determining a production. The goal of this study was to see how price fluctuations and raw material availability affected tempeh production in Pejaten Village, Kramatwatu District. This research method is known as quantitative research. Simple random sampling was used as the sampling technique. 35 home industries were used as samples in this study. According to the study's findings, price and availability fluctuations in raw materials have a significant impact on the variable results of tempeh production. Furthermore, the results of the concurrent test show that price fluctuations and raw material availability have a significant impact on tempeh production in the Kramatwatu District. The obtained R2 value is 0.888. It can be concluded that price fluctuations and raw material availability have an overall effect of 88.8% on tempeh production yield, with the remaining 11.2 percent influenced by variables not researched.
Co-Authors Anggoro Suryo Pramudyo Ari Tresna Sumantri Astuti, Andjar Bayu Meindrawan Bukhari, Ahmad Fitria Riany Eris Karmelia Nurrohmah Kusumasari, Septariawulan Mulyaningsih, Asih Putri, Nezly Nurlia R.J. Bladys Sultany Xyalam Setiawan Sari Yoga Setiawan Sariyoga Sheptinaz Putri Herdiana Suherman, Suherman Vega Yoesepa Pamela Winda Nurtiana Yesi Nurvita Sari Yudi LA Salampessy