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p-Index From 2021 - 2026
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All Journal IJEBA (International Journal of Economic, Business & Applications) West Science Business and Management
Mida Aprilina Tarigan
Riau University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Shopping Lifestyle and Fashion Involvement on Purchase Decision with Impulse Buying as an Intervening Variable In E-commerce Shopee Ayu Sari Dewi; Aida Nursanti; Marhadi Marhadi; Mida Aprilina Tarigan
IJEBA (INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND APPLICATIONS) Vol 8, No 1 (2023)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.8.1.49-68

Abstract

This study aims to analyze the influence of shopping lifestyle and fashion involvement on purchasing decisions with impulse buying as an intervening variable on e-commerce shopee. This research was conducted on all consumers domiciled in Indonesia who had purchased products at Shopee e-commerce.In this study, it consists of four variables, namely one bound variable, one intervening variable, and two free variables. These variables are: Impulse Buying (Y2), Purchasing Decision (Y1), Fashion Involvement (X2), Shopping Lifestyle (X1). This study was conducted using a sample of 132 people with questionnaire crossing. The data analysis tool used for hypothesis testing is path analysis with a Partial Least Square (PLS) approach using the SmartPLS ver 3.0 software application. The results of this study state that: 1) shopping lifestyle has a positive and significant effect on impulse buying; 2) fashion involvement has a positive and significant effect on impulse buying; 3) Impulse buying has a positive and significant effect on the whiteness of the purchase; 4) shopping lifestyle has a positive and significant effect on purchasing options; 5) fashion involvement has a positive and significant effect on purchasing decisions; 6) shopping lifestyle has a positive and significant effect on purchasing decisions ventilated by impulse buying; 7) Fashion involvement has a positive and significant effect on purchasing decisions that are ventilated by impulse buying.
The Influence of Career Planning, Adversity Quotient and Social Support on The Work Readiness of Undergraduate Students of The Faculty of Economics and Business, University of Riau, Class of 2021 Ciansi Deby Angraini; Kurniawaty Fitri; Mida Aprilina Tarigan
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2370

Abstract

Undergraduates in the Class of 2021 from the University of Riau's Faculty of Economics and Business will have their job preparedness assessed in relation to their adversity quotient, social support, and career planning.  This study takes a quantitative approach and uses the entire class of 613 students from the Economics and Business Faculty in 2021 as its population.  There were 242 responders since the sample was selected using a proportionate stratified random sampling method.  Descriptive statistics, tests for data quality, tests for classical assumptions, multiple linear regression analysis, and the coefficient of determination were used to analyze the data, with a significance threshold of 0.05 imposed.  The SPSS version 25 was used for data processing.  Students' job preparation is positively and significantly affected, partially and concurrently, by career planning, adversity quotient, and social support, according to this study's conclusions.  These three independent variables account for 65.5% of the total variance in the dependent variable (R²), with the remaining 34.5 % being impacted by factors beyond the scope of this investigation.
Co-Authors Aida Nursanti Ayu Sari Dewi Ciansi Deby Angraini Kurniawaty Fitri Marhadi Marhadi