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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah At-Tawassuth: Jurnal Ekonomi Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Miko Polindi
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Strategi Digital Marketing terhadap Keputusan Pembelian Produk Asuransi pada Generasi Milenial Yani Aguspriyani; Miko Polindi; Putri Diesy Fitriani; Trisna Taufik Darmansyah; Rezky Mehta Setiadi
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. VIII | No. 1 | 2023
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v8i1.14937

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap keputusan pembelian produk asuransi pada generasi milenial di Indonesia. Variabel bebas yang digunakan adalah strategi digital marketing yang terdiri dari digital advertising, social media marketing, email marketing, dan website marketing. Variabel terikat adalah keputusan pembelian produk asuransi, sedangkan variabel kontrol adalah umur, pendidikan, dan pengalaman menggunakan media sosial. Teori yang digunakan dalam penelitian ini adalah teori penerimaan teknologi (Technology Acceptance Model/TAM), teori pemasaran digital, dan teori perilaku konsumen. Metode penelitian yang digunakan adalah survey cross-sectional dengan teknik purposive sampling. Data dikumpulkan dari 120 responden generasi milenial di Indonesia yang memiliki pengalaman menggunakan media sosial dan pernah membeli produk asuransi melalui digital marketing. Analisis data menggunakan regresi linier berganda dan uji signifikansi. Hasil penelitian menunjukkan bahwa strategi digital advertising, social media marketing, email marketing, dan website marketing berpengaruh positif dan signifikan terhadap keputusan pembelian produk asuransi pada generasi milenial di Indonesia. Selain itu, umur dan pendidikan responden juga berpengaruh signifikan terhadap keputusan pembelian produk asuransi. Namun, pengalaman menggunakan media sosial tidak berpengaruh signifikan. Kesimpulan dari penelitian ini adalah strategi digital marketing memiliki pengaruh yang signifikan terhadap keputusan pembelian produk asuransi pada generasi milenial di Indonesia.
Pengaruh Indikator Relative Strength Index (RSI) dan Moving Average (MA) terhadap Keputusan Pembelian Saham di Pasar Modal Syariah Kota Bengkulu Leonardo Duarsie Mulya Rasyid; Romi Adetio Setiawan; Miko Polindi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 2 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31152

Abstract

Islamic capital markets have developed in various countries, each with unique investment characteristics. In this context, stock investment decisions in Islamic capital markets can be influenced by various factors. The purpose of this study is to determine the effect of applying technical analysis through the relative strength index (X1) and moving average (X2) indicators on stock purchase decisions (Y) in the Islamic capital market in Bengkulu City. To test this, this study used a quantitative method with primary data collection techniques in the form of questionnaires distributed to 100 respondents. The data analysis technique used was multiple linear regression using SPSS version 25.0. From the research results, the relative strength index and moving average indicators as shown by the T-test results, namely the relative strength index t-count value > t-table (5.096 > 1.660), the moving average t-count value > t-table (4.242 > 1.660), based on the research results and discussion, it is stated that the contribution of the relative strength index and moving average indicators simultaneously to stock purchase decisions is 64.3%, the remaining 35.7% is explained by other variables outside the model.
Pengaruh Promosi, Perubahan Harga Emas, dan Digitalisasi Terhadap Keputusan Nasabah Menabung Emas di Bank Syariah Indonesia KCP Adam Malik Kota Bengkulu Aurin Novima Setra; Andang Sunarto; Miko Polindi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 2 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31217

Abstract

This study aims to analyze the effects of promotion, gold price fluctuations, and service digitalization on customers’ decisions to invest in gold savings at Bank Syariah Indonesia (BSI) KCP Adam Malik, Bengkulu City. The research employs a quantitative approach using a survey method with 95 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS version 23.The results indicate that promotion, gold price fluctuations, and service digitalization each have a significant effect on customers’ decisions to invest in gold savings, with significance values of 0.000 (< 0.05). Simultaneously, these variables significantly influence customers’ decisions, as evidenced by an F-value of 112.241 and a significance level of 0.000. The coefficient of determination (R²) of 0.787 indicates that 78.7% of the variation in customers’ decisions can be explained by promotion, gold price fluctuations, and service digitalization. These findings confirm that promotion strategies, gold price dynamics, and digital service convenience play an important role in shaping customers’ decisions to invest in gold savings at BSI KCP Adam Malik, Bengkulu City
Pengaruh Transformasi Digital Terhadap Perilaku Nasabah dalam Penggunaan Fitur Paperless Onboarding : pada Nasabah Bank Syariah Indonesia KCP Panorama Bengkulu Anisa Nurhasanah; Yosy Arisandy; Miko Polindi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 2 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i2.11571

Abstract

This study aims to determine the effect of digital transformation on customer behavior in using the paperless onboarding feature at Bank Syariah Indonesia (BSI) Panorama Branch, Bengkulu. The method used was a quantitative questionnaire, with 94 respondents who were BSI Mobile application users. Data analysis used SPSS with a simple linear regression test. The results showed that digital transformation significantly influenced consumer behavior, with a significance value of 0.000 (<0.05) and a coefficient of determination (R Square) of 0.700. This indicates that 70% of consumer behavior factors are influenced by digital transformation, while 30% are influenced by factors outside the study.
Co-Authors Andang Sunarto Anisa Nurhasanah Aurin Novima Setra Fitriani, Putri Diesy Leonardo Duarsie Mulya Rasyid Rezky Mehta Setiadi Romi Adetio Setiawan Trisna Taufik Darmansyah Yani Aguspriyani Yosy Arisandy