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Iga Desara
Universitas Muhammadiyah Jakarta
Education

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Analisis Semiotika Charles Sanders Peirce Tentang Makna Logo Tour de Aceh Iga Desara; Jamiati KN
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3393

Abstract

This study is entitled Semiotic Analysis of the Tour de Aceh Logo as an icon from the event organized by the Aceh Culture and Tourism Office. This event will be held for the first time in Takengon on May 14 2022 and the second stage will be held in Aceh Besar and Banda Aceh on May 16 with a total distance of 150 kilometers. This year the Tour de Aceh event will be held again on March 11-12 2023 in Banda Aceh and Aceh Besar. There are two categories of this activity that will take place, namely leisure bikes and road races. Tour de Aceh is planned to be carried out in the future with the aim as part of attracting tourist visits to Aceh, especially in the sports tourism sector. This study uses qualitative methods with Charles Sanders Pierce's semiotic analysis, semiotics uses triangles, namely objects, representations, and interpretants. The logo for the Tour de Aceh event has an implicit meaning and is unique in its own way, namely the two-dimensional format, colors and fonts. The Tour de Aceh logo contains the meaning, Nature, Culture, Brave.
Proses Perencanaan Media di Advertising Agency PT. Citra Surya Indonesia pada Brand Wardah Iga Desara; Velda Ardia
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4096

Abstract

Media planning is the process of developing a scheduling plan that shows how advertising time and space will achieve marketing objectives. PT. Citra Surya Indonesia designed an effective media planning process to provide information about Wardah products offered to potential customers so as to attract consumer interest and to increase awareness by a larger number by using conventional media as a tool to reach all regions, PT. Citra Surya Indonesia uses television, radio and ooh media. The purpose of this study was to determine the media planning process used by PT. Citra Surya Indonesia and what obstacles were encountered in the media planning process at PT. Indonesian Solar Image. The theory in this study uses theory from the literature review, namely the planning process, agency, advertising agency, wardah. This study uses descriptive qualitative. The agency object in this study is PT. Indonesian Solar Image. By using data collection interviews with resource persons Media Planner PT. Citra Surya Indonesia and triangulation of sources and documentation. From the results of this study it was concluded that the media planning process is divided into several stages forming Marketing Strategy, Advertising Objectives, Advertising Budget, Message Strategy, Media Planning and Media Planning consisting of Selection of Target Audiences, Specification of Objectives, Selection of Media and Facilities, Media Purchases.
Co-Authors KN, Jamiati Velda Ardia