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All Journal Jurnal Multidisiplin West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Muhamad Fikri Asy'ari
Universitas Al-Azhar Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Economic Recovery Following the Covid-19 Pandemic in Indonesia with a Local Branding Strategy Leveraging Youth Participation in the Green-Creative Economy Digitization Program (PRO-DEKHA) Fathul Jawad; Muhamad Fikri Asy'ari; Sahda Nabila Agusta; Ghina Hana Zafira; Aqmal Mei Shandika
West Science Interdisciplinary Studies Vol. 1 No. 01 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (683.309 KB)

Abstract

The Covid-19 domino effect impacts both the health sector and the Indonesian economy. In 2020, there was a 2.07 percent economic decline compared to 2019 due to the prevention of an increasing number of Covid-19 spreads, which hampered economic activities and impacted social welfare felt by the community, one of which was Micro, Small, and Medium Enterprises (MSMEs). MSMEs contributed 61.97 percent of the national Gross Domestic Product (GDP) in 2020, indicating that MSMEs play an important role in the Indonesian economy. This raises awareness about the importance of creating a sustainable economy, which can be accomplished through economic digitization. Economic digitization uses the internet and artificial intelligence (AI) to facilitate economic activity. During the epidemic, one of the economic sectors that survived was the digital economy, for example, Shopee, Tokopedia, and others. Thus, economic digitalization assists the younger generation's 'green-creative economy.' Indonesian youth can leverage the digitalization of the green-creative economy to benefit the Indonesian economy as a whole. This article will address the issue of how youth can contribute to economic digitization by promoting local branding of local vegetables and fruits in a 'green-creative economy' to help Indonesia recover from the pandemic. This article aims to ascertain the role of youth in promoting economic digitization in Indonesia following the pandemic by strengthening local branding for the 'green-creative economy.' This relates to the Green Economic and Digital Economy concepts, which aim to enhance human well-being and sustainable green economic growth to improve environmental quality through digital technology. The paper uses qualitative research methodologies in conjunction with descriptive analysis research via a literature review. Thus, the community's Green-Creative Economic Digitization Program (PRO-DEKHA) aims to promote local branding of a 'green-creative economy' as a means of economic recovery by Indonesia's eighth Sustainable Development Goal (SDG) on decent work and economic growth.
Economic Recovery Following the Covid-19 Pandemic in Indonesia with a Local Branding Strategy Leveraging Youth Participation in the Green-Creative Economy Digitization Program (PRO-DEKHA) Fathul Jawad; Muhamad Fikri Asy'ari; Sahda Nabila Agusta; Ghina Hana Zafira; Aqmal Mei Shandika
West Science Interdisciplinary Studies Vol. 1 No. 01 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 domino effect impacts both the health sector and the Indonesian economy. In 2020, there was a 2.07 percent economic decline compared to 2019 due to the prevention of an increasing number of Covid-19 spreads, which hampered economic activities and impacted social welfare felt by the community, one of which was Micro, Small, and Medium Enterprises (MSMEs). MSMEs contributed 61.97 percent of the national Gross Domestic Product (GDP) in 2020, indicating that MSMEs play an important role in the Indonesian economy. This raises awareness about the importance of creating a sustainable economy, which can be accomplished through economic digitization. Economic digitization uses the internet and artificial intelligence (AI) to facilitate economic activity. During the epidemic, one of the economic sectors that survived was the digital economy, for example, Shopee, Tokopedia, and others. Thus, economic digitalization assists the younger generation's 'green-creative economy.' Indonesian youth can leverage the digitalization of the green-creative economy to benefit the Indonesian economy as a whole. This article will address the issue of how youth can contribute to economic digitization by promoting local branding of local vegetables and fruits in a 'green-creative economy' to help Indonesia recover from the pandemic. This article aims to ascertain the role of youth in promoting economic digitization in Indonesia following the pandemic by strengthening local branding for the 'green-creative economy.' This relates to the Green Economic and Digital Economy concepts, which aim to enhance human well-being and sustainable green economic growth to improve environmental quality through digital technology. The paper uses qualitative research methodologies in conjunction with descriptive analysis research via a literature review. Thus, the community's Green-Creative Economic Digitization Program (PRO-DEKHA) aims to promote local branding of a 'green-creative economy' as a means of economic recovery by Indonesia's eighth Sustainable Development Goal (SDG) on decent work and economic growth.
Terjebak dalam Standar Tiktok: Tuntutan yang Harus Diwujudkan? (Studi Kasus Tren Marriage is Scary) Muhamad Fikri Asy'ari; Adinda Rizqy Amelia
Jurnal Multidisiplin West Science Vol 3 No 09 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i09.1604

Abstract

Penelitian ini dimulai dari pengamatan terhadap tren di TikTok yang dikenal sebagai 'Marriage is Scary'. Aplikasi berbagi video singkat ini sangat populer di kalangan Gen Z, yang merupakan generasi digital natives, sebagai sumber informasi maupun hiburan. Media sosial ini dianggap sangat cepat dan mudah untuk memperoleh berbagai informasi, mulai dari edukasi, media politik, hingga curahan hati pengguna secara real-time. Dengan satu klik, video yang diinginkan dapat muncul secara instan, dan algoritmanya membantu meningkatkan isu-isu menjadi trending melalui FYP (For Your Page). Namun, tidak semua tren yang muncul memberikan dampak positif, seperti tren 'Marriage is Scary' yang tampaknya mendorong perempuan untuk menetapkan standar tertentu bagi calon pasangannya. Video-video tersebut menampilkan narasi ketakutan dan kekhawatiran perempuan dalam menjalin hubungan. Dalam penelitian ini, peneliti menggunakan teori agenda setting untuk menganalisis fenomena 'Marriage is Scary' di kalangan pengguna TikTok dan memahami lebih dalam pandangan generasi Z terhadap tren ini. Penelitian ini dilakukan dengan metode kualitatif dan pendekatan deskriptif, menggunakan wawancara dengan beberapa anggota Gen Z serta studi literatur sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa meningkatnya popularitas tren ini di TikTok dan Google Trends menandakan bahwa tingginya minat publik pada isu ini, khususnya bagi perempuan yang merasa terkait dengan narasi kekhawatiran dalam pernikahan, sehingga menciptakan standar tertentu bagi pasangan hidup mereka.
Co-Authors Adinda Rizqy Amelia Aqmal Mei Shandika Fathul Jawad Ghina Hana Zafira Sahda Nabila Agusta