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All Journal Jurnal Pariwisata Pesona Jurnal Manajemen Perhotelan dan Pariwisata
Ni Made Mas Yogiswari
Universitas Pendidikan Ganesha
Economics, Econometrics & Finance Education Social Sciences

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Thematic tourism potential analysis of Bali Aga rural area, Buleleng, Bali Nyoman Dini Andiani; I Made Antara; Ni Made Mas Yogiswari; Ni Ketut Arismayanti
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9568

Abstract

The thematic development of tourism in Bali Aga can be increased by maximizing the existing tourism potential in the National Priority Rural Area (KPPN), named Bali Aga. This article aims to determine the strengths, weaknesses, challenges and threats possessed by tourism potentials in Bali Aga, in order to maximize the potential for the development of tourism thematic priorities in Bali Aga. The method used in this research is descriptive qualitative method and SWOT analysis (Strength, Weakness, Opportunity, Threat). In addition, other methods used are observation, field studies, documentation and document studies. The results of the study show that the Bali Aga has strengths in terms of tourism potentials in the form of nature tourism and cultural tourism, its weaknesses are in the form of insufficient accessibility, as well as a bad image attached to the general public, the opportunities can be seen from the government involvement in this rural area development, and the threat is the the intense competition because the existence of other well-developed tourist villages. Therefore, it is very important to develop tourism thematic in Bali Aga to increase tourist arrivals and be able to compete with other rural areas in Indonesia.
Panji Ecovillage Homestay: the implementation of Community Based Tourism Nyoman Dini Andiani; Ni Ketut Arismayanti; Earlike Fitria Anwar Sani; Ni Made Mas Yogiswari
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

Ecovillage is a current trend because through this concept it is hoped that people in tourist villages in particular will have a culture that cares about the environment, especially being wiser in using plastic waste. This study was conducted to determine community involvement in the development of ecovillage homestays in the Panji tourist village. Through in-depth interview techniques and observations with the owners of houses used as homestays and other community components, and supported by community-based tourism theory, it was found that the development of homestay ecovillages must start from the top down to make the community aware that the potential of each house is very unique and interesting for used as a homestay. The findings show that through the development of homestays, people become aware of the importance of environmental cleanliness and the main actor that becomes the attractiveness of the homestay itself is the activities of the homeowner. The implication of this study is that the development of homestays with the ecovillage homestay concept has been able to involve the community in creating tourist attractions, as well as educating homeowners and visiting tourists to be able to maintain culture and preserve environmental sustainability in Panji Village.
EXPERIENTIAL MARKETING DALAM PENGALAMAN WISATAWAN PADA PARIWISATA BERKEMAH DI BEDUGUL, BALI Ni Made Mas Yogiswari; Nyoman Dini Andiani; Luh Putu Triyanti Ariestiana Dewi
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.113491

Abstract

Experiential marketing is an approach that can optimize tourists’ experiences, particularly in nature-based tourism such as camping. This study aims to analyze the role of experiential marketing in shaping tourist experiences and to identify tourists’ preferences for experience attributes in camping tourism in Bedugul, Bali. A mixed methods approach with a sequential explanatory design was employed, using conjoint analysis to identify preferences and in-depth interviews to explain the quantitative findings. The results indicate that all experiential marketing dimensions (sense, feel, think, act, and relate) have relatively balanced importance, with think and relate emerging as the dominant dimensions. These findings suggest that tourists prefer exploratory activities involving cognitive engagement and collaborative activities that encourage social interaction. The study implies that camping tourism development should emphasize integrated experience-based activities to enhance experience quality and revisit intention.
Co-Authors Earlike Fitria Anwar Sani I Made Antara Luh Putu Triyanti Ariestiana Dewi Ni Ketut Arismayanti, Ni Ketut Nyoman Dini Andiani