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IMPLEMENTATION OF CULTURAL TOURISM DEVELOPMENT PROGRAM BASED ON LOCAL WISDOM IN BEDULU VILLAGE REGENCY OF GIANYAR BALI Arismayanti, Ni Ketut; Suwena, I Ketut
International Journal of Community Service Learning Vol 2, No 3 (2018): August 2018
Publisher : Universitas Pendidikan Ganesha

Implementation of cultural tourism development program in Bedulu village aims to strengthen community empowerment through the development of cultural tourism in accordance with the vision and mission aimed at strengthening village management system; Increasing public participation in tourism activities and development; Improve self-financing and self-help communities and to improve the welfare of the community as well as increasing the original income of Gianyar regency. The implementation approach model includes 1) Participatory Rural Appraisal (PRA) model; 2) Model of Entrepreneurship Capacity Building (ECB), and 3) Transfer Technology Model (TT). Implementation of the program include: 1) Identification of tourism potential at Tourism Attraction Goa Gajah Temple, Relief of Yeh Pulu, Samuan Tiga Temple, and Tegallinggah Cliff Temple; 2) Focus Group Discussion (FGD) with relevant stakeholders on potential and strategic issues of cultural tourism development based on local wisdom in Bedulu Village; 3) Training of Packaging Cultural Tour Packages in Bedulu Village; 4) Technical Training for Tour Guide in Bedulu Village; 5) Making of Guide Book; 6) Making Bedouin Tourism Brochure; 7) Practical English Training in Bedulu Village; 8) Homestay Management Training in Bedulu Village; 9) Culinary Development Training of Bedulu Village; 10) Village Tourism Management in Bedulu Village. The outputs generated in these community service activities include guidebooks; Brochures in English and Japanese; Tutorial on website management; Marketing of tourist attraction located in Bedulu Village through the website, Instagram social media, and video uploaded on YouTube; Capacity building and knowledge as well as community capacity with various training provided.

DEVELOPMENT STRATEGY OF ECOTOURISM MARINE SUSTAINABLE IN INDONESIA KetutArismayanti, Ni
ASEAN Journal on Hospitality and Tourism Vol 15, No 2 (2017)
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.339 KB)

Indonesia is a maritime country and the largest island in the world. Indonesia has a wealth of marine and coastal very abundant. But in reality, especially in the field of tourism has not been fully utilized for tourism activities. Marine tourism is a new type of tourism development that began to develop and favored travelers. In the development of this type of tourism should be recognizable the characteristics of marine tourism in order to advance in the development and management can preserve the marine ecosystems in a sustainable environment. Tourism development is expected to occurring conservation in marine and coastal areas towards of sustainable development. This study aims to identify the potential for marine ecotourism located in Indonesia; analyze the internal and external environment marine ecotourism; analyzing strategies and develop a sustainable marine ecotourism development program in Indonesia. This study uses qualitative descriptive analysis techniques and SWOT analysis. The reference review in this research is the concepts of a strategy for tourism development, ecotourism, marine tourism, sustainable tourism. The strategy can be applied related to the development of sustainable marine ecotourism in Indonesia, namely: strategy of regional development and marine ecotourism product through empowerment of local communities; strategy of developing a network of marine industry and tourism; Infrastructure development strategy (infrastructure and means of supporting the principal and marine tourism); strategy of marketing development marine ecotourism product; strategy of coastal areas planning; strategy for increasing the security of maritime tourism; and strategies for institutional development and human resources and marine tourism. Sustainable marine ecotourism development should be prepared and planned and managed well, so it can directly and positively contribute to the public welfare, poverty reduction, rural development, preservation of culture and society, and environmental protection.

Pengaruh identitas merek, lokasi dan harga terhadap keputusan wisatawan menginap di bliss surfer legian kuta bali Imaniar, Nasdya; Arismayanti, Ni Ketut; Widyatmaja, I Gusti Ngurah
Jurnal Kepariwisataan dan Hospitalitas Vol 3 No 2 (2019): Vol.3,No.2,2019
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Abstract This research is motivated by the decrease in tourist occupancy rates at Bliss Surfer Hotel Bali in the last 5 recent years amid rising levels of tourist visits to Bali and the number of guest comments about the selection of hotels with the most results on location and price but the selection of less desirable concepts in this thematic hotel. The purpose of this study is to find out the effect of brand identity, location and price partially and simultaneously on the decision of tourists to stay at Bliss Surfer Hotel Bali. The sample technique used was purposive sampling and collected sample techniques using accidental sampling on 100 hotel travelers staying at Bliss Surfer Hotel Bali. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple regression analysis, multiple correlation analysis, analysis of determination coefficient, hypothesis test and likert scale. The results of this reasearch found that each brand identity independent variable (X1), location (X2) and price (X3) together had a significant effect on the fixed variable tourist decision (Y). Based on F test, it can be obtained that Fcount results are greater than Ftable (58,382 greater than 2,76). Brand identity variables on the decision of tourists to stay partially obtained significant results with a variable significance value of 0.000 <? 0.025 and tcount value 4.213> ttable 1.984. Location variables on the decision of tourists to stay partially obtained significant results with a variable significance value of 0.000 where <? 0,025 and tcount 6,677> ttable 1,984. Price variables on the decision of tourists to stay partially obtained significant results with a variable significance value of 0.000 <? 0.025 and a value of tcount 3.675> ttable 1.984. The dominant variable in this study is the location variable with a partial correlation value of the brand identity (X1) of r = 0.585, partial correlation of location (X2) of r = 0.703, and partial correlation of price (X3) of r = 0.567. Keywords: brand identity, location, price, decision of tourists to stay

DEVELOPMENT STRATEGY OF ECOTOURISM MARINE SUSTAINABLE IN INDONESIA Ni Ketut Arismayanti
ASEAN Journal on Hospitality and Tourism Vol. 15 No. 2 (2017)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2017.15.2.4

Indonesia is a maritime country and the largest island in the world. Indonesia has a wealth of marine and coastal very abundant. But in reality, especially in the field of tourism has not been fully utilized for tourism activities. Marine tourism is a new type of tourism development that began to develop and favored travelers. In the development of this type of tourism should be recognizable the characteristics of marine tourism in order to advance in the development and management can preserve the marine ecosystems in a sustainable environment. Tourism development is expected to occurring conservation in marine and coastal areas towards of sustainable development. This study aims to identify the potential for marine ecotourism located in Indonesia; analyze the internal and external environment marine ecotourism; analyzing strategies and develop a sustainable marine ecotourism development program in Indonesia. This study uses qualitative descriptive analysis techniques and SWOT analysis. The reference review in this research is the concepts of a strategy for tourism development, ecotourism, marine tourism, sustainable tourism. The strategy can be applied related to the development of sustainable marine ecotourism in Indonesia, namely: strategy of regional development and marine ecotourism product through empowerment of local communities; strategy of developing a network of marine industry and tourism; Infrastructure development strategy (infrastructure and means of supporting the principal and marine tourism); strategy of marketing development marine ecotourism product; strategy of coastal areas planning; strategy for increasing the security of maritime tourism; and strategies for institutional development and human resources and marine tourism. Sustainable marine ecotourism development should be prepared and planned and managed well, so it can directly and positively contribute to the public welfare, poverty reduction, rural development, preservation of culture and society, and environmental protection.

Comparison Study of Foreign Tourist Preferences in Choose The Attributes of Tourism Destination Pre and Post Natural Disaster Ni Ketut Arismayanti; Irma Rahyuda
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.64592

Post natural disaster there is a shift in the atributs selection of tourism destinations. This research was conducted at a Bali tourism destination when Agung mountain natural disaster occurred. The background of the research objective to find out the preferences of overseas tourists, in choosing tourist destinations during their visit destinations by comparing the conditions of pre and post natural disasters. The types of data used in this study are qualitative and quantitative data. Data sources come from primary and secondary data. Data collection techniques by observation, interviews, questionnaires, documentation and literature. Data analysis techniques with descriptive statistics and conjoint analysis, sampling techniques with Slovin formulas for foreign tourists who have visited Bali pre and post natural disasters of Mount Agung eruption. This research findings that preferences of foreign tourists in the selection of tourist destinations before natural disasters are strongly influenced by low prices / special offers, but after natural disasters are greatly influenced by information or promotion in articles in magazines/newspapers and films when to choose tourism destinations. Keywords: preference, foreign tourist, natural disaster, tourism destination

THE IMPACT OF NATURAL DISASTERS ON CHANGE OF TRAVEL PATTERNS AND TOURIST TYPE WHO VISITED TOURISM DESTINATION I Ketut Suwena; I Made Sendra; Ni Ketut Arismayanti
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Natural disasters affect tourist travel patterns and tourist characteristics in socio-economic aspects as well as aspects of tourist behavior. This study aims to find out and analyze changes in the pattern of travel of tourists visiting Bali after natural disasters. The research was conducted in Bali tourism destinations related to the eruption of Mount Agung natural disasters in 2017. Data analysis techniques used qualitative descriptive and Likert scale techniques by distributing questionnaires to 200 tourists. The results of the study show changes in the pattern of tourist travel with natural disasters where tourists are more selective in choosing tourist attractions in these tourism destinations. Tourists state that they are not affected by natural disasters as long as there is access to the tourism destination, but information plays an important role in providing a factual description of the current conditions of tourism destinations. The motivation of tourists visiting after natural disasters did not show a significant difference.

Strategi Perencanaan Manajemen Sumber Daya Manusia di Hotel The Patra Resort and Villas Bali Moh Ibnul Maarif; Ni Ketut Arismayanti; Agus Muriawan Putra
Jurnal Kepariwisataan dan Hospitalitas Vol 3 No 1 (2019): Vol.3,No.1,2019
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Hotel The Patra Resort and Villas Bali merupakan salah satu hotel bintang 5 (lima) di bawah naungan Badan Usaha Milik Negara yang berlokasi di daerah Tuban, Bali. Sistem manajemen pada Hotel The Patra Resort and Villas Bali mengalami perombakan karyawan terhadap setiap departmen sehingga terjadinya pengurangan jumlah karyawan pada setiap departmennya. Penurunan terbanyak terjadi di bagian operational yaitu sebanyak 21 orang sedangkan pada bagian backoffice sebanyak 9 orang. Adanya pengurangan karyawan dari Tahun 2017 sampai bulan Maret 2018 sebanyak 42 orang, sehingga jumlah karyawan pada Hotel The Patra Resort and Villas Bali berkurang banyak menjadi 251 karyawan. Pengurangan jumlah karyawan dikarenakan adanya mutasi dan demosi terhadap karyawan. Tujuan dari penelitian ini untuk mengetahui strategi perencanaan manajemen SDM di Hotel The Patra Resort and Villas Bali. Jenis data yang digunakan adalah data kuantitatif dan kualitatif. Sedangkan sumber data yang digunakan yaitu data primer dan data sekunder. Teknik pengumpulan data yang dilakukan dengan cara observasi, wawancara, penyebaran kuesioner dan studi kepustakaan. Teknik penentuan informan yang digunakan adalah proportional ramdom sampling dan untuk teknik analisis data yang digunakan analisis deskriptif kualitatif yang dipadukan dengan pendekatan analisis SWOT dan skala likert. Hasil dari penelitian ini bahwa strategi yang dapat diterapkan pada Hotel The Patra Resort and Villas Bali adalah Strategi SO: strategi optimalisasi motivasi karyawan melalui reward dan strategi sertifikasi tenaga kerja. Strategi WO: strategi mengadakan team building pada karyawan dan strategi analisis perekrutan karyawan. Strategi ST: strategi pengembangan dan pelatihan pada karyawan. Sedangkan untuk Strategi WT: strategi optimalisasi fungsi manajemen. Saran yang diberikan untuk pihak manajemen Hotel The Patra Resort and Villas Bali yaitu harus lebih memperhatikan hubungan antara karyawan, dengan adanya hubungan yang baik antara sesama karyawan dapat terjalinnya hubungan yang harmonis dan saling menghargai satu sama lain sehingga dapat mengoptimalkan perencanaan MSDM dan dapat berpengaruh positif bagi kinerja karyawan. Kata Kunci : Strategi Perencanaan, Manajemen Sumber Daya Manusia dan Hotel

Preferensi Wisatawan Terhadap Pemilihan Akomodasi di Bali Skolastika Marcia Devana; Ni Ketut Arismayanti; I Nyoman Jamin Ariana
Jurnal Kepariwisataan dan Hospitalitas Vol 2 No 3 (2018): Vol.2,No.3,2018
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

The research was conducted in Bali. The background of this research is necessity to know the preference of tourist about accommodation while they on vacation in Bali. The type of data were used in the qualitative and quantitative data, while data sources were used primary data and secondary data. Retrieval of data collection techniques were used observation, interviews, questionnaire, documentation and literature study. Data analysis technique were used descriptive statistics and conjoint analysis, with nine variables (location, price, past experiences, recommendation, reputation, loyalty program points/ membership, online reviews, facilities or services and green program). The determination technique of respondents were accidental sampling and slovin formula with 100 respondents. The results of this research is the most important variabel according the tourist in choosing accommodation in Bali is the location. Also, the results of the tourist preference in choosing accommodation in Bali are the accommodation located near foreshore, rating accommodation is above 8, the accommodation price below than Rp 500.000, the accommodation have green program, accommodation have a loyalty or membership program, not chain property, the accommodation recommended by others, the accommodation has never been occupied before and the accommodation have complete facilities. Suggestions in this study is the accommodation industry should pay more attention to attribute location, online review and price. Second, the industry expected to keep and maintain online review and e-commerce. Third, the next researcher can combine between conjoint and cluster analysis to maximise the result from different market segments. Furthermore, it is suggested to further research that have the same focus dan locus for disseminationg a questionnaire at the airport. The last suggestion, sugeested to the government that it may review and reset the accommodation policy especially the particular types of accommodation. Keywords : Preference, Tourist, Accomodation, Bali

Pengaruh kualitas pelayanan terhadap loyalitas wisatawan dan citra hotel melati di kelurahan seminyak kabupaten badung bali Wayan Agung Panca P; I Nyoman Jamin Ariana; Ni Ketut Arismayanti
Jurnal Kepariwisataan dan Hospitalitas Vol 1 No 1 (2017): Vol.1,No.1,2017
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.729 KB)

Tujuan penelitian ini untuk mengidentifikasi pengaruh kualitas pelayanan terhadap loyalitas wisatawan dan citra hotel hotel melati di Kelurahan Seminyak. Konsep penelitian ini dikembangkan untuk menguji hubungan antara ketiga kontruk. Teknik penentuan sampel menggunakan teknik purposive sampling dengan jumlah sampel yang ditentukan sebanyak 100 responden (wisatawan menginap pada hotel melati). Teknik analsis data yaitu analisis deskriptif kualitatif dengan pendekatan analisis deskriptif kuantitaif serta analisis partial least square structural equation modeling (PLS-SEM). PLS-SEM yaitu model persamaan struktural untuk mengembangkan atau memprediksi suatu teori yang sudah ada. Model persamaan yang dianalisis adalah model bagian luar (outer model), model bagian dalam (inner model) dan pengujian hipotesis. Berdasarkan hasil perhitungan menggunakan perangkat lunak PLS-SEM versi 3.0 diperoleh hasil bahwa terdapat hubungan signifikan antara pengaruh kualitas pelayanan terhadap loyalitas wisatawan, terdapat pengaruh signifikan kualitas pelayanan terhadap citra hotel, dan tidak terdapat pengaruh secara signifikan citra hotel terhadap loyalitas wisatawan yang menginap pada hotel melati di Kelurahan Seminyak. Implikasi hasil penelitian ini menunjukan bahwa hotel melati di sekitar Kelurahan Seminyak harus tetap menjaga profesionalitas dalam meningkatkan kualitas pelayanan baik dari aspek bukti fisik, daya tangkap karyawan, jaminan oleh hotel dan asuransi yang diberikan kepada wisatawan sehingga bisa meningkatkan loyalitas wisatawan dan memberikan citra yang positif, perlu adanya peningkatan dalam aspek inovasi layanan dan produk seperti pelayanan 24 jam dan peningkatan fasilitas hotel. Kata kunci : Kualitas Pelayanan, Loyalitas Wisatawan, Citra Hotel.

Strategi pemasaran pada the ritz carlton spa nusa dua bali Ni Wayan Anik Swandewi; Agung Sri Sulistyawati; Ni Ketut Arismayanti
Jurnal Kepariwisataan dan Hospitalitas Vol 5 No 1 (2021): Vol.5,No.1,2021
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2021.v05.i01.p05

This research is motivated by tourist visits that do not meet the target of several years such as 2015 and 2017 and the percentage of tourist visits staying at hotels is also very minimal despite several sales promotions. The high average hotel occupancy does not make all tourists staying at The Ritz Carlton Hotel visit the spa. In 2015, only 29.7% of tourists stayed at The Ritz Carlton hotel out of the total hotel occupancy that visited the spa. In 2016 recorded 6.6%, in 2017 recorded 5.9% and in 2018 recorded 6.7% of the total occupancy who visited the spa. Along with the lack of tourist visits from outside the hotel to the spa. Considering that other five-star hotels in the Sawangan area, The Ritz Carlton hotel is still relatively new. This study aims to determine the internal and external environment and marketing strategies of The Ritz Carlton’s Spa. The data analysis technique used in this study was qualitative descriptive analysis and SWOT analysis was assisted by a Likert scale technique. Data collection techniques are obtained from the results of observations, interviews, questionnaires, literature studies and documentation. The informant determination technique used is Purposive Sampling. The sampling technique uses the Slovin formula totaling 100 respondents with accidental sampling as the distribution of the questionnaire. The results of the study stated that the internal environment contained 9P segmenting, targeting and positioning as well as the marketing mix. The external environment contains political, legal, economic, socio-cultural, technological and media environment factors. The SO strategy is a strategy for creating new treatment programs or healing programs based on Balinese cultural traditions. WO strategy is a strategy to improve the quality of human resources in order to provide maximum service. The ST strategy further introduces the Ritz Carlton Spa brand. WT's strategy is to improve the quality of products and services in order to compete in the market. Keywords: Strategies, Marketing, Spa, Hotel

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