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All Journal PAPALELE : Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan
Angela Ruban
Program Studi Agrobisnis Perikanan Fakultas Perikanan dan Ilmu Kelautan Universitas Pattimura
Economics, Econometrics & Finance

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PENGELOLAAN SAPTA PESONA PADA WISATA TAMAN LAUT PULAU POMBO KABUPATEN MALUKU TENGAH Kesya Pattimukay; Angela Ruban; Yofita Anaktototy
PAPALELE (Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan) Vol 7 No 1 (2023): PAPALELE: Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/papalele.2023.7.1.40

Abstract

The purpose of this study is to describe management related to planning, organizing, and supervising of Sapta Pesona in the Marine Natural Tourism Park Pombo Island, Central Maluku District which includes: security, order, beauty, cleanliness, coolness, friendliness, and memory. This research uses a descriptive approach with qualitative data. Data collection techniques were carried out by survey, interview, and observation methods. The sample selection was carried out using a purposive sampling method involving 3 employees of the Maluku Natural Resources Conservation Agency, 3 speedboat owners, and 4 people who are members of the community around Pombo Island, namely 2 people from Waai Village and 2 people from Tulehu Village. These two villages are villages that have access to Pombo Island. Research data were analyzed by data reduction, data presentation, and conclusion. The results of this study indicate that: 1). Security is not good because there are no security officers either on the coast or in the Pombo Island area; 2). Orderliness is not good enough because there is no pier as a place to drop off tourists or a berth for used transportation; 3). The lack of facilities and infrastructure to support beauty and the lack of cleanliness in the tourist area makes the tourist object less beautiful; 4). The tourist attraction of Pombo Island is not clean because there is a lot of scattered garbage, and the lack of existing cleaning support facilities, such as the absence of a cleaning manager and no garbage disposal; 5). The Pombo Island tourism object is quite cool, but there are no facilities and infrastructure to support coolness because there is no resting place for tourists such as a gazebo; 6). the community which is the access point for heading to Pombo Island is quite good and friendly to tourists, especially in providing information for tourists; dan 7). Currently there is no provision of regional souvenirs for tourists, and regarding the activities of a particular event at a tourist attraction, beach parties are routinely held every year.
PENDAPATAN NELAYAN PANCING ULUR DI KELURAHAN LESANE KABUPATEN MALUKU TENGAH Deva Syahdilla Harun; Saiful Saiful; Angela Ruban
PAPALELE (Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan) Vol 7 No 2 (2023): PAPALELE: Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/papalele.2023.7.2.152

Abstract

Fishing activities using Hand Rods in Lesane Village, Central Maluku Regency are the main source of income for the community. This research was carried out in May – June 2022, the location of this research was the hand line fishing business in Lesane Village, Central Maluku Regency. This research aims to analyze the income level of traditional fishermen in Lesan Village, Central Maluku Regency. The basic research method refers to the descriptive research method where research is carried out to determine the value of each variable, whether one or more independent variables without making relationships or comparisons with other variables. To analyze income data in the hand line fishing business, a quantitative data analysis method is used. The income of Lesane fishermen from this profit-sharing system can be explained simply, namely the total revenue from production minus production costs during fishing activities, which then results in the income of Lesane fishermen being obtained from agreed percentage or profit sharing, mathematically using the formula π = TR-TC. The results of this research show that the total income of traditional handline fishermen in Lesane Village, Central Maluku Regency is IDR 93,723,757. The highest income for fishermen is IDR 16,951,754. and the lowest is IDR 12,801,054. with the average income of hand-line fishermen in Lesane Village, Central Maluku Regency, namely IDR 15,620,626. The income of hand-line fishermen in Lesane Village, Central Maluku Regency is influenced by capital, labor, business experience and season.
IDENTIFIKASI BAURAN PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN BRAND SAMBAL CUMI AMBON Margie Wattimury; Yolanda MTN Apituley; Angela Ruban; Ulviana Ulviana
PAPALELE (Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan) Vol 10 No 1 (2026): PAPALELE: Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/10.30598/papalele.2026.10.1.30

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mendeskripsikan implementasi bauran pemasaran (meliputi produk, harga, promosi, tempat, orang, proses, dan bukti fisik) digital yang diterapkan oleh Brand Sambal Cumi Ambon. Narasumber utama yang dipilih sebagai sampel adalah pemilik/manajer Brand dan/atau staf yang secara langsung terlibat dalam pengelolaan pemasaran digital dengan menggunakan metode Non-Probability Sampling dengan teknik Purposive Sampling. Karakteristik responden yang dianalisis meliputi umur dan pendidikan , sehingga dapat memberikan gambaran demografis yang turut memengaruhi persepsi terhadap kualitas layanan dan kepuasan yang dirasakan. Identifikasi bauran pemasaran yang telah terverifikasi, meliputi kualitas produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Hasil analisis menunjukkan bahwa Brand Sambal Cumi Ambon telah secara efektif mengimplementasikan bauran pemasaran digital (7P) melalui strategi produk yang ekonomis namun berkualitas, penetapan harga kompetitif, promosi aktif di Instagram dan TikTok (termasuk kolaborasi influencer), distribusi hibrida via platform digital dan booth fisik, pelayanan pelanggan responsif oleh pemilik, proses pemesanan efisien, serta pemanfaatan ulasan dan visual produk sebagai bukti fisik digital. Implementasi ini telah berkontribusi signifikan dalam meningkatkan penjualan dan brand awareness sejak awal operasi. Namun, Brand menghadapi kendala utama pada keterbatasan sumber daya manusia dan tantangan logistik pengiriman.
Co-Authors Deva Syahdilla Harun Kesya Pattimukay Margie Wattimury Saiful Saiful Ulviana Ulviana Yofita Anaktototy Yolanda MTN Apituley