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All Journal International Journal Of Science, Technology & Management (IJSTM)
Nandang Bekti Karnowati
Ph.D Candidate, Economics and Business Faculty, Universitas Jenderal Soedirman, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19 Nandang Bekti Karnowati; Najmudin Najmudin; Lusi Suwandari; Fajar Adi Prakoso; Devy Widya Apriandi
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.828

Abstract

This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the marketing arena are impected by market orientation and entrepreneurial orientation. The goal of this study is to balance the effect of market orientation on bussiness performance by looking at the potential moderating function of competitive advantage. Partial Least Square model analysis is used in the study. MSMEs business actors werw given a quetionnaire with a likert scale and five possible answers. We discovered that whilw market orientation is crucial for creating a competittive edge, it has no real bearing on how well a company performs. Additionally, whereas entrepreneurial mindset direccty affects corporate performance, it has little impact on competitive advantage. MSME business actors need to able to create fresh concept that can help the neighborhood deal with socioeconomic issue brought on by the Covid-19 pndemic.
Co-Authors Devy Widya Apriandi Fajar Adi Prakoso Lusi Suwandari Najmudin